On May 10th, the "Launching Ceremony of the 'See China Car' Brand Tour and the Launch of the Hongqi H9+ Listing" organized by the China Association of Automobile Manufacturers was held through online cloud live broadcast. Fu Bingfeng, executive vice president and secretary general of China Association of Automobile Manufacturers, Xu Liuping, secretary of the party committee and chairman of China FAW Group Co., Ltd., Chen Xu, secretary of the party committee and general manager of FAW Hongqi Automobile Sales Co., Ltd., and other leaders attended the event and delivered speeches, and representatives of several well-known national automobile brands and more than 100 media participated in the event through online video live broadcast.
At the launching ceremony, Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., introduced the pioneering work of high-end customization of independent brands to all participants in the way of "cloud narration", and announced the launch of listing.
Taking the launch of the new Hongqi H9+ listing as the starting point, the "'See Chinese Car' Brand Tour National Tour" was officially opened, which deeply demonstrated the glorious image of Hongqi as a "national car model", and took the new products, new technologies and new breakthroughs of the brand's high-end development as the core, showing the high-end self-confidence of Chinese auto brands to the world, and further enhancing the overall awareness and influence of Chinese brands.
It is difficult to overcome the difficulties of the red flag style FAW Hongqi is determined to fight a decisive battle in the first half of the year
FAW Hongqi carries the sacred memories and good expectations of China's automobile industry. Since the release of the new brand strategy in 2018, the Hongqi brand has achieved brand acceleration, technological iteration breakthrough and rapid sales increase, creating an industrial miracle of 63 times sales growth in 4 years, with a cumulative number of car owners approaching 700,000, becoming the "Chinese business card" of high-end automobile brands.
Since the beginning of this year, the new crown epidemic has seriously affected Changchun and brought great difficulties to the development of FAW Hongqi. Xu Liuping, secretary of the party committee and chairman of China FAW Group Co., Ltd., said in his speech that with the effective control of the epidemic, on May 3, China FAW held an oath meeting of "focusing on fighting for 60 days and making every effort to win the first half of the year", actively implementing the specific actions of the Party Central Committee's major decision-making deployment of "epidemic prevention, economic stability, and development and safety", and determined to seize the expected goal of more than half of the tasks in the first half of the year. Among them, Hongqi brand holds high the banner of building a high-end national automobile brand, is determined to overcome difficulties, strive to grab, strive to achieve better and higher growth than the industry, continue to strive to be the leader of the industry, and strive to create a number of excellent products that lead the industry and are loved by users, and provide consumers with a wonderful travel and good life of "brand leadership, product excellence, new technology, high quality, and ultimate pleasure".
Tribute to the new noble feelings The new red flag H9+ ingenuity presents a wonderful travel life
In the "'See China Auto' Brand Tour National Tour Launching Ceremony and Hongqi H9+ Listing Launch", the shining Hongqi H9+ is undoubtedly the most eye-catching "protagonist". The exclusive customized sedan New Hongqi H9+ created for China's new noble people, on the basis of the perfect use of the pilot technology of the new Hongqi H9 "Five New Jiuding", presents users with a surprise experience of "courtesy craftsman presentation, long-term Xinxiang" with comprehensive system upgrade and comprehensive craftsmanship.
The new Hongqi H9+ with the "etiquette to the ceremony, the style of the generation" of the luxurious shape design, "courtesy to security, the national soldiers are unmatched" top national car safety protection, "courtesy to kang, Youlan Empty Valley" of the national car health protection, "courtesy to enjoy, oriental mood" interior cockpit details and "courtesy to perfect, long time Xinxiang" exclusive customization, for the user to dedicate ingenuity and courtesy and respect and enjoyment.
In terms of appearance, the new Hongqi H9+ has a super luxurious body of more than 5.3 meters, that is, a solemn dansha black, and more elegant two-color combinations such as black and red, white and red, white and blue, showing the dignified and beautiful Chinese culture. The cockpit adopts a central axis layout, and the shape of the middle armrest runs through the front and back, highlighting the atmosphere and elegance of Chinese culture and the profound meaning. The magnificent and luxurious elongated body brings more than 1.1 meters of legroom in the rear, spacious and luxurious, and stretched freely. 271 acoustic technologies create a quiet space and a "dynamic intelligence" suspension that effectively isolates the noise of the outside world, even if the wind and thunder are outside, it can also rest inside.
In terms of safety, the new Hongqi H9+ adopts the self-developed, industry-leading "9H" armor body, and is equipped with 8 airbags and double "80" safety tires. At the same time, 19 driving assistance functions supported by 5 cameras, 3 millimeter wave radars and 12 ultrasonic radars, plus advanced active brake assist systems and lane keeping assist systems, comprehensively guard every trip. In terms of information security, the new Hongqi H9+ is equipped with independent technology of "full path protection and 7 firewalls" to meet the most stringent information security requirements at home and abroad. In terms of health, the new Hongqi H9+ adopts healthy and environmentally friendly interior materials, with the "C-ECAP Platinum" ecological space and the national "CN95 smart health cockpit 9A certification" technology, bringing users fresh and clean air, long-lasting health protection.
As an exclusive custom sedan, the new Hongqi H9+ is on top of a series of outstanding charm points, as well as a series of customized projects with rich connotations, exquisite details and full of respect. The bespoke two-tone body sides, hand-drawn gold or white waistline by artisans, enhances the posture of the head and chest with a low-key elegance. Rim shapes such as "Huaxi", which uses sundial inspiration, "Hongwen", which promotes the art of the Forbidden City, a new grille taken from the shape of a Chinese lantern, and a welcome light blanket of "New Flying Wings" are all available for users to choose freely. In the new Hongqi H9+ car, the top decoration of "Qihui Starry Sky" composed of more than 300 dot matrix lights is dazzling; the intangible embroidery decorations such as "plum blossom", "magnolia", "landscape" can be seen in the roof or door interior panel; in addition, there are extremely rich configurations such as acoustic masks, headrest embroidery, interior panel materials, seat quilting, exclusive wine cabinets, welcome pedals and central control digitization for custom selection.
When introducing the product, Chen Xu concluded that the new Hongqi H9+ embodies the profound heritage of traditional Chinese culture, the exquisite skills of the craftsmen of the big country and the excellent quality of independent manufacturing, bringing users a surprise experience from the outside in, to the best of the best; a variety of aesthetic versions and rich cultural elements customized combination, bringing users a unique aesthetic world, highlighting the noble and extraordinary Chinese style.
epilogue
The flying red flag is a banner that the Chinese national automobile brand has always held high. The "See China Auto" brand tour launched by the new Hongqi brand will surely show the strong resilience and unlimited vitality of China's auto industry with a high-spirited, self-reliant and confident appearance, and inject new strength into the establishment of national brands. The new Hongqi H9+ through the new expression of "courtesy craftsman, long time Xinxiang", in the details of respect, with ingenuity to cast classics, will lead the Chinese auto brand upward development, to the world's high-end automobile market into the "oriental power", to achieve more Chinese people "wonderful travel, a better life" dream, let the world see the Chinese car, see the Chinese red flag!