On February 28, New Hongqi officially announced that from January to February 2022, the sales volume of New Hongqi brand exceeded 63,800 units, an increase of more than 40% year-on-year. Following the fact that new Hongqi has reached an annual sales of 300,000 vehicles and accumulated more than 600,000 car owners in 2021, it has once again achieved results far exceeding the average growth rate of the industry, and achieved a "good start" for 2022.
In 2021, the new Hongqi brand, whether it is the development speed or the development quality, has become a beautiful landscape of independent automobile brands, in product upgrading, brand cross-border marketing, ecosystem building, customer operation services, etc., have with an indomitable innovative attitude, resisted the crisis of the shortage of chip supply in the industry last year, and harvested remarkable results; in particular, many of its products have been renewed and upgraded, improved quality and increased, responding to the real needs of customers, and becoming the "opening red" that supports sales since this year. The core foundation. From January to February 2022, taking advantage of the approaching early spring, all the marketing officers of New Hongqi rushed to start the year, sprinted to start the year, worked hard in the ice and snow festival and the joy of the New Year festival, and made the tide move forward, igniting a new explosive point of the new Hongqi brand upward and innovative marketing, and dedicating all their enthusiasm for customer service.
With gratitude to more than 600,000 customers, under the concerted efforts of the New Hongqi team, from January to February 2022, the new Hongqi brand has continuous hot spots and heart-warming services, and has achieved good results in sales "opening red", and also opened the first shot for the upcoming New Hongqi brand ceremony in April this year and the development of the whole year in 2022.
Sincere Dedication the New Red Flag creates new miracles with "wisdom" and "quality"
In January 2022, the annual press conference of China FAW and Hongqi brand was held. The new Hongqi brand re-sets off, establishes a new direction, more resolutely takes brand building as the command, takes the user as the center, and takes the comprehensive innovation drive as the main line, and fights the four major battles of "comprehensive quality improvement, supply chain security and supply, large marketing innovation and energy improvement, and digital and intelligent transformation and upgrading". Back in 2021, the new red flag focused on the product matrix renewal, H9, E-HS9, HS7, HS5, H5 and other products have been renewed, upgraded, equipped, with full sincerity to overcome the chip shortage crisis, with full sincerity to enrich the product configuration, strictly control product quality, harvest the lasting trust of customers, create a miracle of 63 times sales growth in 4 years, and lay a solid word-of-mouth foundation for sales in 2022.
The four major battles of "comprehensive quality improvement, supply chain security and supply assurance, large marketing innovation and energy improvement, and digital intelligence transformation and upgrading" are the basic strategies of New Hongqi to summarize the past development experience and continue to improve in the future. In 2021, under the dual pressure test of industry supply shortage and the rapid development of New Hongqi, the new Hongqi product renewal and upgrading ensure that the key configuration is not reduced, a number of comfortable configurations are added to exceed customer expectations, the supply chain is reorganized to reduce costs to ensure that the allocation is not increased, and the digital intelligence upgrade is fully promoted to improve quality and efficiency, and under pressure, the customer has delivered a satisfactory answer. Among the "double 5" products selected by the most customers, New Hongqi libao core configuration, a large number of comfortable configurations, improve intelligent car machine experience, extensive optimization of the whole car charm point, increase the HS5 preferred models, and gain high recognition from customers; in the brand flagship "Double 9" products, New Hongqi adds dozens of intelligent and refined configurations for customers, launching a growth endurance version of the E-HS9 model, NEDC mileage up to 690 kilometers, so that customers can harvest the excellent experience of "beyond refinement and luxury".
Thank you for being there and being hospitable. The sincere intention in product quality is not only the source of the strength of New Hongqi to gain a good reputation of more than 600,000 customers, but also the strength of New Hongqi to forge ahead and break through innovation in 2022.
The grand event will be grandly held New red flags will join hands with sports to ignite new hot spots
Greet the frost and snow, burn the torch of the prosperous world, strive to raise the flag, and show the majesty of the brand. From January to February 2022, with the help of the hot spots of ice and snow sports and the extensive layout of the sports field since last year, New Hongqi once again set off a wave of innovation in sports marketing, showing the grand pattern and strong responsibility of the national automobile brand to support the cause of sports power, and providing customers with continuous pride, empathy and emotion.
Since last summer, with a breakthrough and innovative attitude, New Hongqi announced the donation of Hongqi H9 cars to summer sports glory athletes, and at the same time signed a contract with the Ice and Snow Sports Management Center of the State General Administration of Sports, becoming a strategic partner of the snowmobile national team, the steel frame snowmobile national team and the bobsleigh national team, and promoting the first wave of new red flag support for sports. On January 19, 2022, under the joint witness of china FAW, Hongqi brand and relevant leaders of the State General Administration of Sport, the "China FAW & TEAM CHINA China National Team Strategic Cooperation" was officially signed, FAW Hongqi will continue to donate Hongqi H9 to China Ice and Snow Glory Athletes, and reach cooperation with the Shooting Sports Management Center of the General Administration of Sport to join the national shooting team to the list of strategic cooperation of the new Hongqi.
The signing ceremony not only continued the action of donating Hongqi H9 to glory athletes, further enhanced the status of H9 "glory car", but also announced that the new hongqi brand will form a brand partnership with the "TEAM CHINA" Chinese national team in major sports events in the next few years, and while deeply practicing and supporting the construction of a sports power, it has formulated a clear roadmap for the continuous highlights of the new hongqi in the field of sports in the future. The new red flag's action in support of sports has once again taken a big step forward.
Entering February, when the footsteps of the Beijing Ice and Snow Sports Event are approaching, the sports marketing pattern of the new red flag has entered a stage of concentrated outbreak in the in-depth layout since last year. Before the event, Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., sent blessings to customers and Hongqi fans as the torchbearer of the event, which became a highlight that attracted special attention.
After the opening of the event, the new Hongqi took the "Hongqi H9 Glory Vehicle" as the core, carefully formulated and vigorously implemented a series of combined marketing methods. As a strategic partner of the snowmobile national team, the steel frame snowmobile national team and the bobsleigh national team, the new red flag concentrated on the output of H9 combined with the communication materials and topics of ice and snow sports, igniting the previously carefully prepared marketing layout; offline, the media launch covers a number of key cities, focusing on the layout of airports and high-speed rail stations, and realizing the high potential exposure of brand and product information. In addition, New Hongqi also has its own focus on traditional media, vertical media and effect advertising, accurately reaching consumer groups, enhancing the luxury cognition of brands and H9 models, and firmly linking New Hongqi with China's ice and snow and Chinese sports.
New Red Flag's initiatives to support sports and ice and snow events do not stop there. At the end of last year, FAW Hongqi reached a strategic cooperation with the Zhangjiakou Municipal People's Government; during the Beijing Ice and Snow Festival, the event guarantee team composed of 120 Hongqi H9 and HS7 was officially put into the service of racing vehicles, providing car support for athletes, officials and VIPs from all over the world, and with practical actions, writing the Chinese brand to help the cause of sports power, show the national automobile style, and walk with Chinese glory.
Touched for gratitude New Red Flag wholeheartedly sends new surprises to customers
Ice and snow event, the passion of sports, wholehearted service, dedication to the touch of the festival. While pushing the innovative marketing of ice and snow sports to a new climax, New Hongqi has always adhered to the "everything customer-centric", implemented the "wisdom six-in-one" experiential marketing model, let the passion of ice and snow and the warmth of the festival jointly flow into the full-dimensional service, infused the power of innovative marketing into the heart-warming service, and sang the eternal note of "thank you" for more than 600,000 car owners.
In January 2022, the first batch of rights and interests of the "Hongqi User Experience Ecology" jointly built by New Hongqi and Wanda were officially implemented and approached customers. Free movie tickets, free parking coupons, Wanda Hotel VIP card, parent-child activities and other rights and interests, with the Hongqi Zhilian APP as the carrier, have become the first surprise of the new Hongqi New Year "Thank you". Up to now, the number of Hongqi car owners who have received rights and interests has exceeded 280,000.
As the Spring Festival of 2022 approaches, a heart-warming "send-off" activity is launched in the landing cities where the new red flag spreads throughout all regions of the country. Through the travel platform, Hongqi car owners around the world provide free delivery services for 4822 people who urgently need to return to their hometowns, so that these ordinary city builders can enjoy the comfort of the new Hongqi products, and feel the feelings of hongqi owners and the spirit of the new Hongqi brand. From the "college entrance examination" that has lasted for several years to this year's "Spring Festival station", for the new Hongqi, "a better life, wonderful travel" has long surpassed the product itself, and has become a commitment of Hongqi people to customers, fans and every Chinese person to truly stand in words and practice.
The Beijing Ice and Snow Festival coincides with the Spring Festival, rushing to run the New Year, let the thanks not stop, and the new red flag synchronously launches all-dimensional thanks and blessings to customers online and offline. In terms of online, New Hongqi combined with ice and snow sports to customize the WeChat red envelope cover, and jointly created a blessing ID video with circle stars, glory athletes and members of the leadership team of FAW Hongqi Sales Company to convey strong gratitude and New Year greetings to Hongqi customers and car owners. Offline, on the fourth day of the Chinese New Year, the New Hongqi offline brand experience store held a thank-you banquet and a grand opening ceremony to watch the event, and simultaneously sent multiple preferential benefits, so that the gratitude of the new Hongqi and the touch of the ice and snow event bloomed synchronously.
On February 20th, Hongqi car owners and fans from all over the country gathered in Changchun to participate in the series of thank-you customer activities of "Miracle Journey, Thank You". At the event, New Hongqi arranged rich activities such as ice and snow sports experience, winter food experience, factory visits and other rich activities for customers, combined with the deep love between New Hongqi and ice and snow sports, to create a unique "Flag Homecoming" trip. Since last year, more than 1,000 Hongqi car owners and their families have been invited to Changchun to attend the Hongqi Appointment. In this event, New Hongqi will enjoy the passion of ice and snow sports and the full enthusiasm of the ice and snow event into it, and the owners will participate in the ice and snow sports, feel the Red Flag brand together, and watch the closing ceremony of the Beijing Ice and Snow Event together, and the new Hongqi brand and the owners will blend and resonate in the happy experience of ice and snow, which is unforgettable.
Let gratitude not stop, let the touch not stop. From January to February, around the Beijing Ice and Snow Sports Event and a series of festivals and festivals, New Hongqi's rich dealer-side customer service activities continued to be hot. Including "customer appreciation banquet", "ice and snow theme games", supermarket displays, movie viewing activities, test driving meetings, and combined with the Spring Festival, Valentine's Day, Lantern Festival and other major festivals of courtesy policies, so that New Hongqi customers at the beginning of 2022 to feel the non-stop surprise experience. Everything is customer-centric, which is the intention under every surprise and empathy, and it is also the original intention of new hongqi that has never changed behind every innovation.
epilogue
The road of glory, walking with guests; thank you for working hard together. The grand event of ice and snow and the celebration of the festival are not only the touching moments of new hongqi customers, but also the charging signal of all the soldiers of the new hongqi marketing team. Rushing to run the New Year and sprinting to start the New Year, only to live up to the passion of the new red flag to help sports, dance ice and snow together, and only to surpass the expectations of the new red flag customers to experience the brand and feel the service. New Hongqi people always adhere to the concept of "all for customers, all for customers, all humble for customers", and dedicate the ultimate excellent products and services to customers. The flag is redder, the dream is closer, and the new Hongqi brand ceremony to be held in April this year will sound the clarion call of the new hongqi for the dream to forge ahead and start again, and continue to raise the fiery red flag flying high for the national automobile brand!