New Hongqi E-QM5: The "new" seeds of the new Faw-hongqi brand are sprouting

March 12, Arbor Day.

On this day, many new cars were on the market, but the new Hongqi E-QM5 should be regarded as the most powerful one.

On this day, the new Hongqi E-QM5 Enjoy Edition was officially listed in the form of "100 Cities Linkage", priced at 122,800-165,800 yuan. Under the trend of new energy pattern, the new red flag planted a green seed in a unique way on the Arbor Day.

In fact, before the new Hongqi E-QM5, Hongqi's achievements were dazzling enough. In the past 1-2 months, the sales volume of new red flag exceeded 63,800 units, an increase of more than 40% year-on-year. This means that as of now, the cumulative number of new Hongqi car owners has approached 700,000, and from 2018 to 2021, new Hongqi has created an industrial miracle of 63 times sales growth in four years.

So, in the field of new energy in 2022, how will Hongqi expand its territory?

This is the significance of the new Red Flag E-QM5. In my opinion, the significance of the new Faw-hongqi E-QM5 is not only a car, its core is a new vitality displayed by the new faw-hongqi brand, a new product, a new marketing, but also a new car ecology.

The significance of the new red flag E-QM5 is to "break the game"

In fact, the new Hongqi E-QM5 EnjoyAble Edition is not Hongqi's first new energy product.

2021 Shanghai Auto Show, the new Hongqi E-QM5 was officially listed in the travel market, with the cross-level comfortable driving experience, in the travel market has been countless fans, and because of this, in December 2021, the Hainan Boao Forum, New Hongqi announced that it will be listed E-QM5 private customer version, so there is the landing of the new Hongqi E-QM5 for individual users.

But price-wise, the new Red Flag E-QM5 puts tremendous pressure on all competitors.

As a B-class pure electric vehicle model, Hongqi E-QM5 has set the price to the price range of "100,000 yuan", which not only refreshes the price threshold of the Hongqi brand, but also may also bring a new pattern in the field of new energy B-class vehicles.

In terms of appearance, the new Hongqi E-QM5 inherits the design language of the new Hongqi "Shang Zhiyi", and has carried out the blessing and improvement of electrification and technology, with full gold content.

This gold content is first reflected in comfort. More than 5 meters body length, 1.1 meters of front and rear seat center distance, so that the rear passengers feel not only a B-class car, experience directly approaching the C-class car, moreover, it also has a 5-layer sound-proof structure design, sitting on the car, full of honor; safety configuration, the new Hongqi E-QM5 is not discounted, it has a "national car standard, triple guarantee" safety design, including "9H" high-strength cage body, "FCW forward collision warning", "AEB automatic emergency braking system" As well as the original honeycomb all-aluminum super battery structure created by New Hongqi, it is fully leading in the same level.

As a new energy model, endurance and power is the core, in this regard, E-QM5 is equipped with a high-capacity battery, NEDC mileage of up to 431 kilometers; at the same time, it provides charging and power exchange two modes, fast charging function can be charged for 10 minutes, travel 100 kilometers, the replacement version of the model replacement operation time is less than 1.5 minutes.

Although charging and replacing power has solved the pain points of most new energy car owners, for Hongqi, "charging" is the basic sincerity of users.

As a result, we see the ultimate service made by Hongqi for new energy car owners. It is understood that Hongqi car owners can directly access vehicle charging status, mileage, vehicle health monitoring, road rescue and violation inquiry services through the Hongqi Zhilian APP; moreover, through the full-time wisdom companionship of the Hongqi Zhilian APP, the new Hongqi E-QM5 car owners can also achieve remote air conditioning control, regardless of the cold and heat, so that every trip is opened in the most comfortable temperature.

In terms of product strength and price, the new Hongqi E-QM5 is to make the high-end positioning of The Red Flag and the comprehensive consideration of the universal benefit, which is what a Chinese luxury brand has, and it is also an unprecedented "breakthrough" of Chinese car companies, but the surprise of the new Red Flag to consumers is far more than this.

Behind the surprise is the breaking of the pain point in the whole process of using the car

For consumers, the pain points of car purchase may be concentrated in three parts: insufficient car purchase budget, high car cost, and low retention rate. At present, most car companies, some give extremely preferential policies in the car purchase stage, but ignore the car experience; some car companies see the problems in the process of car purchase and car use, but do not pay enough attention to the late use of the car; but Hongqi, as the leader of China's luxury brands, obviously sees farther, more valuable, and does more.

For the new Hongqi E-QM5 EnjoyAble Edition, Hongqi gives three major customer rights: "easy to buy a car", "save the car" and "worry-free residual value".

Specifically, "Easy To Buy" is a unique financial policy of the new Hongqi brand, and the purchase of the new Hongqi E-QM5 can enjoy two years of 0 interest, battery leasing, value preservation repurchase, financial leasing and other rich financial solutions, through the combination of ways, for users to reduce the cost of car purchase. Coupled with the low price of the new Hongqi E-QM5 enjoyment version, it can further reduce the car purchase threshold and let more people buy cars easily.

The core of the "car province" lies in the "province". For E-QM5 customers, the new Hongqi industry's unique "three lifetimes and one free insurance" service policy has been upgraded to "four lifetimes", namely: "lifetime free warranty, lifetime free rescue, lifetime free pick-up, lifelong free maintenance", truly allowing customers to buy a car and use a car more economically, plus E-QM5 customers can enjoy "portable charger, one year free public charging service, cash subsidy" Three rights and interests to choose one of the three rights and interests, to ensure that users use the whole cycle without pressure.

"Residual value worry-free" is more simple and direct, equivalent to the manufacturer for the second-hand car residual value preservation bottom, at the same time, when buying a car, Hongqi will give a replacement subsidy of 5,000 yuan, the cost of selling the car in advance subsidies to consumers.

So far, Hongqi has used a series of combination punches to completely eliminate the worries of new energy users, and truly realized the pain point of buying a car with confidence, using a car with confidence, changing the car with confidence, creating value with peace of mind, and realizing the pain point of the whole dimension.

Whether it is to buy a car or use a car or to sell a car, it is obvious that Hongqi has conducted a full investigation of the current new energy family car market before formulating targeted service rights. And such a move may also be the intuitive experience of Hongqi to put users in the C position, which is not difficult to understand why Hongqi's sales can rise all the way in the era of stock competition.

Hongqi's new ecological pattern is becoming more and more perfect

Last year, Hongqi and Wanda officially announced cooperation; starting with the new Hongqi E-QM5, the cooperation between the two sides has deepened.

Therefore, if you stand in a more macroscopic perspective, the new Hongqi E-QM5 is actually not only a car, but also a key to The new ecology of Hongqi.

It is understood that the owners of the new Hongqi E-QM5 can enjoy free movie viewing, free parking and other rights and interests in the national Wanda Plaza, implement the concept of "everything customer-centric" of the new Hongqi to the end, and will continue to build a cross-industry ecological construction and continue to provide surprise experiences for customers.

In addition, Hongqi has also penetrated its tentacles into the field of sports, combining a scientific and technological power with a sports power.

Since the launch of the H9 delivery ceremony to honor the glory athletes and give honor to the red flag on September 10 last year, FAW red flag has held more than 100 activities to deliver H9 to the glory athletes in 55 cities across the country. At a ceremony held in Changchun on January 19, 2022, FAW Hongqi delivered the Hongqi H9 luxury car to 11 Honor athletes who won medals at last year's Tokyo Olympic Games, and announced that it will present the H9 to the athletes of the Chinese Winter Olympic team who won medals at the 2022 Beijing Winter Olympics.

Subsequently, China FAW signed a strategic cooperation agreement with the "TEAM CHINA" Chinese national team, and the Hongqi brand reached a cooperation with the Shooting archery management center of the State General Administration of Sport and became a strategic partner of the national shooting team.

It is worth mentioning that FAW Hongqi not only donated civilian cars to Olympic glory athletes, but also actually invested in the research and development and manufacturing process of Olympic event products. Previously, the first domestically produced Hongqi snowmobile developed and manufactured by China FAW United Aerospace Science and Technology was officially delivered to the Winter Transport Center, ending the long history of snowmobile equipment being monopolized by foreign brands.

Sales have reached new highs, products are becoming more and more abundant, the new Hongqi brand is using the gradual improvement of the ecological layout, to show everyone the new ideal of China's luxury car brand.

Write at the end:

Xu Liuping, chairman of FAW Group, said: "China FAW is making every effort to build a future smart green city vehicle ecosystem with the new energy intelligent vehicle industry chain as the core chain and integrating the 'five chains' such as the new consumption chain, the intelligent green transportation travel chain, the smart energy chain, and the new infrastructure chain. ”

Taking sales and products as a mirror, FAW Hongqi is changing.

This kind of change is a change in concept, a change in vision, and a change in pattern. Nowadays, the new hongqi has undergone a series of transformations, from the "national car" to the "national car", the brand rejuvenation is gradually landing, and the "Chinese-style new noble refinement" has reached an unprecedented degree of appropriateness.

The new Hongqi E-QM5 is also more like a key, opening up a new situation for the new Faw-hongqi brand in 2022; more importantly, the new Faw-hongqi E-QM5 is like a seed, planted in the promising future of the new Faw-hongqi brand.