How to define a good SUV? Is it space, or configuration, or power? Anyway, every consumer has a different answer, as long as these aspects are done without leaks, so that everyone can get satisfaction, you can indeed advertise yourself as an excellent model. So is there really such a product on the market? Needless to say, there are really, such as Lingrui from Jiangling Ford.
Since its listing on March 28, the total number of orders has reached 5,000 units, which has gained very good market attention. Like other models that have become blockbuster models on the market, the key to the success of Lingrui lies in the promotion of its own excellent product strength and the multiple rights and interests given by Jiangling Ford, so that consumers are willing to spend money to make up their minds.
Prior to this, the cooperation between Jiangling Motors and Ford Motor appeared more in the field of commercial vehicles, and this time it entered the passenger car market, and it was more dependent on the joint efforts of both sides to create a satisfactory market. Judging from the results, Lingrui did give enough cost-effectiveness and the quality of the joint venture car. The official guidance price is 139,800-16.58 million yuan, and four models are available. As a joint venture medium-sized SUV, Lingrui price is very restrained, not only targeting the joint venture small SUV market, but also wanting to use the advantages of its joint venture identity to compete with its own brands.
In terms of appearance, Lingrui adopts the latest "potential energy aesthetics" design language of the Ford family, which is personally created by the Ford China design team, and Changan Ford's new cars Mondeo and EVOS are also used. The front grille adopts a scale-like shape, and the two sides are equipped with split headlights, and the daytime running lights are in a three-stage structure, which brings a good visual impact after lighting.
The double waistline on the side has more power, while the upward window line can also bring the visual effect of swooping forward. In terms of size, the length, width and height are 4630*1935*1706mm, and the wheelbase is 2726mm.
A combination of navy and off-white is used to create a warm cabin atmosphere. Two 12.3-inch LCD screens form a dual screen design, which meets the needs of consumers for science and technology. Equipped with Tencent's TAI 4.0 intelligent car machine system, a series of services such as listening to songs, navigation, returning to WeChat, and eating, drinking and having fun are all in question. At the same time, it is equipped with Co-Pilot360 intelligent driving assistance system in terms of driving safety, including adaptive cruise, lane keeping, lane departure warning and other functions.
Of course, as an SUV, the seating space is naturally indispensable, thanks to the 1935mm body width, even if the second row of three passengers at the same time will not feel crowded, coupled with the flat platform, even if the middle passengers will not feel that the legs are not placed. In addition, the trunk has a volume of 448L in the basic state, and it can be raised to 1422L after the seat is reclined, and it is no problem to store daily necessities.
In order to allow users to always feel Ford's consistent driving genes, Jiangling Ford Lingrui is equipped with EcoBoost170 engine, the maximum power is 125kW, the peak torque is 260Nm, the transmission system is matched with a 7-speed dual-clutch transmission, the transmission efficiency is as high as 97%, while providing strong performance while also taking into account good fuel consumption performance.
With excellent product power paving, Jiangling Ford also brought consumers a lifetime warranty of engine and gearbox, eradicating consumers' concerns about such a new car. At the same time, in order to make consumers feel that buying a car is not a hammer deal, the Launch of Family Space Space Ford Experience Store is launched, so that users feel that this is not only a sales center, but also a good place for leisure, entertainment and relaxation here.
Launch an exclusive app online, where potential users can learn about the vehicle they want, and car owners can also make maintenance appointments, nearby store inquiries and so on through the app.
With the listing of Lingrui, coupled with Jiangling Ford's existing Lingyu, Lingjie S, and Roadbreaker, the product line layout is becoming more and more perfect, which can cover consumers with different needs. Coupled with a good price-performance ratio, it is bound to create ripples in the market. In addition, Jiangling Ford has also further improved the service content, using a combination of online and offline forms to promote and continuously improve user satisfaction.