The automobile market has entered the stock market, and Jiangling Ford Lingrui has become a dark horse in the market

The quality of the joint venture, the independent price, the intelligence of the new forces, lingrui subverts the market pattern with the posture of a challenger.

——Xiang Dongping, President of Jiangling Ford Automotive Technology (Shanghai) Co., Ltd

At present, the domestic automobile market is at the intersection of the stock game and the century-old change. After the barbaric growth of the horse racing, China's passenger car market began to slow down, and entered the current stock market from the original incremental market. Automobiles have begun to show the development trend of intelligence and electrification, the market structure has also changed, and homogeneous competition has become fierce. Many auto companies are actively looking for opportunities and tapping increments, hoping to open up a new blue ocean in the red sea of bayonets.

How to use a blockbuster smart car that breaks the traditional routine and breaks through the boundaries of the level to bring long-lost surprises to the market? If an enterprise has forward-looking insight, sees the market trend earlier, calmly lays out, and provides users with value that exceeds expectations, it is more likely to produce explosive models.

Jiangling Ford Technology is such a company. Since its inception, Jiangling Ford Technology has subverted the traditional mode of thinking, while continuously adopting cutting-edge innovative technology, bringing users a new experience of product + service + lifestyle. Taking Lingrui as an example, the new car is jointly developed by Ford Motor and Jiangling Motors, which is a powerful model under the strategy of "more Ford, more China", subverting the old pattern of the mainstream SUV market in one fell swoop, and is a successful case of pure Ford pedigree and Local Innovation in China.

Differentiated positioning, "joint venture new forces" bring unique competitiveness

For a brand new automotive company, if there is no innovation and no breakthrough, it is difficult to succeed if it just copies the original model. In September last year, ford and Jiangling shareholders jointly decided to formally establish a joint venture company, and in mid-January this year, Jiangling Ford Technology was officially listed. In China's 20 to 30 million automobile market, the stage of rapid development has passed, and if you want to stand out from the homogeneous competition, you also need to continuously explore the subdivision field and achieve product differentiation.

Jiangling Ford Technology has determined the positioning of "new joint venture force", different from the original traditional joint venture model, Jiangling Ford Technology hopes to create a joint venture company in a new sense. In terms of products, we aim at the market segments of SUVs and pickup trucks, create product differentiation, and aspire to become a professional leader in this market segment. The "new force of joint venture" focuses on users, co-construction and co-creation, which means the arrival of the new joint venture era and also gives Jiangling Ford Technology a unique competitive advantage.

At the beginning of the design, Jiangling Ford Lingrui deeply cultivated the SUV market segment, user-centric, mining the user's personalized and differentiated needs, hoping that the young audience can really like it, and is committed to becoming their vane, creating phenomenon-level products and services.

Lingrui meets the needs of China's cutting-edge consumer users for more streamlined, more dynamic and more ready for development. The new car also has a very strong pioneering intelligent technology, coupled with the advantages of quality, is a veritable "comprehensive all-round" model. At the same time, the sincere price also brings higher value, surpassing or even subverting the same level of products, bringing a dimensionality reduction blow to the same level of products, making it a phenomenon-level product in the SUV market.

Be a challenger, three major hardcore strengths are a blockbuster

Consumer demand in the automotive market is changing rapidly, and if a car company lacks innovation, it will lose its market competitiveness. Jiangling Ford Lingrui always put innovation in the first place to participate in the competition of the times. Continuous breakthroughs, continuous innovation, so that the product itself has a stronger product force, become the strongest challenger.

First of all, the body adopts a wide-body aesthetic design, with a shocking width of 1935mm, and the overall shape is very dynamic and stylish, bringing an extraordinary sense of comfort. The 295mm best aisle space of the same level is matched with the rear flat floor, and even if you sit in the back seat, you will not feel crowded. With a maximum of 1422 litres of trunk space, it can easily accommodate a family's travel gear and daily necessities. Leisure weekends take the family on a walk-and-go trip, walking through the city and nature, easily carrying poetry and the comfort of the distance.

Secondly, Jiangling Ford Lingrui also played a combination of its own scientific and technological intelligence advantages, making it a "smart partner" with online IQ and excellent emotional intelligence. Equipped with the Ford Co-Pilot360 intelligent driving assistance system, it has more than 20 intelligent driving assistance functions, making driving safer and more convenient, and the dual 12.3-inch suspension integrated intelligent interface also unlocks more intelligent functions. Tencent's latest TAI4.0 intelligent car machine system has more than 100 built-in scene applications covering all aspects of travel life, which can be used to reply to WeChat messages, AR real-world navigation, intelligent voice interaction, etc., fully meeting the personalized needs of users in the face of travel.

Finally, Lingrui also gives full play to the advantages of the joint venture car in the three major parts that users pay attention to to maximize the interests of consumers. Lingrui is equipped with Ford's high-performance EcoBoost170 engine, which is more powerful. Honeywell's small inertia high-speed turbocharger, effectively improve the intake efficiency, fully loaded 5 people will not have any pressure, with BMW X1, Mercedes-Benz GLA also from Magna's third generation wet 7DCT dual-clutch transmission, reduce horsepower loss, deduce the perfect combination of fuel economy and surging power. In terms of chassis, the suspension and chassis have been tuned by trust-Mark Ford global standards, and the McPherson independent suspension + multi-link independent rear suspension not only ensures the comfort of daily driving, but also adapts to various road conditions, and the performance has been improved.

Inheriting the Ford gene, the marketing aspect is younger

Product brand is the foundation of corporate branding, and is the tower base part of an enterprise's overall brand system. The mainland automobile industry, all the way to the main road is the joint venture road, many brands inherited from the genes of foreign parent brands, but also in the process of development of the transformation, thus forming their own characteristics and style.

Jiangling Ford Lingrui also inherits Ford's global genes, is the latest model of the "Ford China 2.0" strategy landing, whether from the degree of intelligence, or from the degree of fuel consumption, technological advancement, there are very significant breakthroughs.

In terms of marketing, Jiangling Ford Technology has also achieved deep interaction with young users by breaking into different circles. For example, Su Jianxin was invited to compose the theme song "Opening a New World" of Jiangling Ford Lingrui; cooperating with young music master Jian Yihong to narrow the distance between young users; appearing on "Harper's Bazaar" and "Bazaar Men" to continuously expand its brand influence; cross-border e-sports, Jiangling Ford Technology will become the chief official partner of the King glory Beijing WB team. It is precisely because of playing with young people that we can circle more young people.

Write at the end:

Lingrui has a very high degree of attention and a very good start, but this is only the beginning of the long march, it has the strength to become the existence of a phenomenon-level product in the Chinese SUV market, riding the wind and waves in the new blue ocean it has opened up, challenging the new height of sales and reputation, and constantly opening up its own new blue ocean.