On March 28, Jiangling Ford Lingrui was officially listed, the official guidance price was 139,800 yuan - 165,800 yuan, car buyers can also enjoy the deposit expansion gift, the first owner's exclusive engine and transmission core components lifetime warranty and lifetime free data traffic and other valuable gifts. The super-lethal price has once again surprised consumers and caused the market to have a strong interest in the newly established automotive joint venture technology company in 2022.
As we all know, today's Chinese auto market is seriously "inward-rolled", competition is becoming increasingly fierce, and Jiangling Ford Lingrui dares to enter the mainstream SUV market "core circle" at this time, and through a series of high-light market performance strength testimonies since the pre-sale, can't help but wonder, why can Jiangling Ford Technology become an industry "challenger"?
Looking at the essence through the phenomenon, behind the market demand of Jiangling Ford Lingrui, which has created ultra-cost performance and accurate card slots, is the strong corporate strength of Jiangling Ford Technology, and also the display of professional SUV strength under the endorsement of the century-old Ford brand.
genuine
Jiangling Ford Automobile Technology Co., Ltd. was jointly invested by Jiangling Motors and Ford Motor and was officially announced on January 26, 2022. As the first joint venture automotive technology company established in 2022, For the automotive market, Jiangling Ford Technology is a new brand, but it is a familiar "old brand" for consumers.
Ford Lingrui, led by Jiangling Ford Technology, came to subvert the joint venture medium-sized SUV, and wanted to spell out a place in the Red Sea, only to strengthen the determination of innovation and subversion. In terms of body size, the width of the 1935mm car not only exceeds the same level, but even exceeds the high-level Highlander (1930mm), meeting the needs of Chinese consumers for large space, and also raising the space standard of the joint venture SUV to a new height.
Ford gene and intelligent technology are the two killer tools for Lingrui to open up the old pattern of the market. Unlike other joint venture SUVs, each configuration is closely related to the price, Lingrui has achieved a high-end configuration, the whole series is equipped with Ford's latest EcoBoost170 engine, matching BMW X1, Mercedes-Benz GLA with the same Magna wet 7DCT dual-clutch transmission, highlighting the century-old Ford mature technology Ofst-Mark Ford global standard tuning, Ford Lingrui mechanical performance is enough to be proud of the same level.
In terms of intelligent technology, Lingrui took the lead in carrying Tencent's latest release of Tencent TAI 4.0 intelligent car machine system, directly hitting the pain points of the current car machine system, WeChat one-click start, Tencent small scene, Tencent intelligent driving map, AR real-life navigation, remote mobile phone interconnection, OTA remote upgrade... Create a rich automobile life ecosystem for users, and also set a new benchmark for the mainstream SUV market car machine intelligence.
As an innovative work that challenges itself and subverts itself, Jiangling Ford Lingrui not only completely inherits Ford's excellent mechanical properties, but also creates a technology trial experience with rich functions and diverse applicable scenarios, which meets more needs of Chinese users and becomes a new joint venture force that cannot be ignored in the passenger car market.
At present, the Chinese market has entered the era of stock competition, and market competition has become increasingly fierce. The establishment of Jiangling Ford Technology is another major achievement of the "Ford China 2.0" strategy, which promotes the continuous upward trend of Ford's brand influence. Jiangling Ford Technology, whose role is "challenger", meets the personalized and fashionable needs of the new generation of consumers with "differentiation, youthfulness, personalization and specialization", and accelerates the expansion and layout of the passenger car market.
Under the Ford 2.0 strategy, the whole matrix is a "challenger"
As the world's largest automotive market, China is a global leader in intelligence and interconnection, and has become an important battlefield for joint venture brands. Ford Motor released the "Ford China 2.0 Strategy" in 2019 to launch products for Chinese consumers with "more Ford, more China", and the listing of Jiangling Ford Lingrui marks the improvement of the corporate passenger car product matrix and is also a further step in Ford's China 2.0 strategy.
Prior to this, Jiangling Ford launched Ford's 80-year off-road genetic heritage, representing the conquest and pure off-road faith of Ford road shakers, strong power and hard-core off-road performance won the love of off-road enthusiasts; the backbone cutting-edge SUV Collar S became the first choice for 150,000 joint venture SUVs with comfortable space, intelligent cockpit and rich safety configuration; generous and comfortable SUV Lingyu, pry open the door of high-value passenger cars, and offer full sincerity to family consumers.
The newly listed Jiangling Ford Lingrui is a powerful work of Jiangling Ford Technology based on accurate insight into user needs, integrating "wide experience", "sense of scientific and technological atmosphere" and "driving and riding security" experience, and the outline provides users with a new value choice. Ford Lingrui elite collar type to achieve entry is high-end, is to meet the user's high-quality travel tools, platinum collar type and prestigious collar type is a perfect fit for family users of high cost-effective choice, prestigious plus is Ford's practice of intelligent travel pioneers.
It can be seen that Jiangling Ford Technology has formed a comprehensive coverage from compact SUVs, medium-sized SUVs to medium-sized SUVs, and built a perfect SUV product matrix, each product has distinctive characteristics, and accurately covers the needs of the crowd in the market segment. The emergence of Lingrui has allowed the SUV family of Jiangling Ford Technology to form a synergy, challenge the strategic layout of the passenger car market map, and will strongly enter the main sales position of competitors, grab the market cake, and chase passenger cars.
Jiangling Ford Technology makes full use of superior resources, based on the diversified consumer demand of the Chinese market, with a wave of performance, to bring better services to users, and continue to consolidate user experience upgrades and user value advancement, promoting the continuous rise of Ford's brand reputation and helping Ford China 2.0 strategy to further succeed.