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Toyota 2022: There is no way back, it is the road to victory

Toyota 2022: There is no way back, it is the road to victory

Lead

Introduction

Whether it is the deployment of pure electric vehicles or the breakthrough in the field of hydrogen fuel, the current year of 2022 is very important for Toyota.

Author 丨 Barolo

Responsible editor 丨 Du Yuxin

Editor 丨Zhu Jinbin

"I've never felt like a champion, on the contrary, I've always been a challenger." This is the yusheng knot that ended the men's singles figure skating free skating performance at the Beijing Winter Olympics, and it was the most mentioned sentence in front of reporters.

He opened with a super difficult 4A jump, abandoned the conservative way of playing with the winning ticket, and although he did not win the championship, he presented the world with a performance that had long surpassed winning and losing. Even the CCTV host couldn't help but shixing, commenting that he was "as beautiful as jade, as loose as a posture, like a frightening, like a dragon."

Toyota 2022: There is no way back, it is the road to victory

Convey the Olympic spirit and show the style of the challengers. Inside the arena, The Olympic heroes fought bravely, handwriting a series of challenging stories, and outside the arena, there were also automakers like Toyota who "said no to the impossible"——

With the posture of a challenger, he dedicated himself to guarding the Olympic flame and escorting the wonderful events, becoming a beautiful scenery.

For the Beijing 2022 Winter Olympic and Paralympic Winter Games, Toyota has provided a full range of official car services for the event with its strong electrification, especially hydrogen energy technology system. For Toyota FCEV, which is in the ascending stage, the stage in Beijing is a "training ground" for them to show their strength and challenge themselves.

Toyota 2022: There is no way back, it is the road to victory

Toyota, be a challenger of the times

Let's take a look at the official data first.

Toyota provided 2205 official vehicles for the Beijing Winter Olympics, including 40 pure electric vehicles, 1590 hybrid models, and 247 hydrogen fuel cell models, respectively, 140 Toyota second-generation MIRAI and 107 Costa hydrogen engines (including 2 welfare vehicles).

It is worth mentioning that because this Winter Olympics emphasizes the practice of the "green" concept, hydrogen fuel models account for a considerable proportion of official cars. From the perspective of industry support, this year's Beijing Winter Olympics can be called the world's largest real-life application of hydrogen fuel cell vehicles - there are nearly a thousand hydrogen fuel cell vehicles serving the entire event. Among them, in addition to the 247 hydrogen fuel cell vehicles provided by Toyota mentioned above, there are also about 200 Beiqi Foton hydrogen fuel cell buses equipped with Toyota's hydrogen fuel cell system.

Toyota 2022: There is no way back, it is the road to victory

The Beijing Winter Olympics are both a stage and a challenge.

This is also the first large-scale successful application of Toyota hydrogen fuel vehicles in China, and throughout the Olympic cycle (January 28 to March 13) of the car service process, Toyota hydrogen fuel vehicles successfully passed the multi-dimensional and stringent challenges -

- Temperature: Normal operation at a low temperature of minus 28 degrees Celsius

- Slope: 16 degrees climb without fear of mountain road

- Altitude: Successfully reached the summit at 2198 meters above sea level

- Length: 397,000 km(s) accumulated

In the support of this event, the hydrogen consumption of Toyota hydrogen vehicles has accumulated 11,098 kilograms, and the total reduction of carbon dioxide is about 113,737.44 kilograms. Looking at the data, it may be a bit boring, if you simply make a visual comparison of these data, this is equivalent to the weight of carbon dioxide in the volume of more than 170 million beverage cans.

Toyota 2022: There is no way back, it is the road to victory

Behind the data, there is human feelings and temperature.

The Xena Welfare Vehicle and the Costa Hydrogen Engine Welfare Vehicle undertake the task of moving the Paralympic athletes, whether it is the video related to the Olympic Village broadcast by CCTV or the event footage recorded by global journalists, Toyota can be seen busy serving the scene.

Toyota China's staff told us that they arranged a well-trained professional service team to work on the spot, wear protective clothing to enter the closed loop of the Winter Olympics, and carry out volunteer training for hydrogen fuel models such as welfare vehicles. Within one day, Beijing, Yanqing and Zhangjiakou were synchronized and nearly 100 people were trained.

There is no way back, there is a road to victory

All along, Toyota, as a well-deserved automobile manufacturing giant in Toei, its core advantages have always emphasized the construction of system strength, even in the current era of electrification transformation, the company still uses "dimensional tactics" to achieve the overwhelming advantage of industry innovation.

How does Toyota break through the gunfire?

Gasoline-electric hybrid, plug-in hybrid, pure electric and hydrogen fuel cells are the main technical routes of the current vehicle electrification, and their advantages and disadvantages have been controversial in the industry for a long time.

However, for Toyota, its strategic layout and tactical landing, always around the "I want" route in an all-round precaution, and can achieve a variety of routes in the technical system and platform construction, from the road "line" to the "surface", the industry is really difficult to find a second.

Toyota 2022: There is no way back, it is the road to victory

The more you lead, the more you can feel that "the heights are not cold". For the reasonable questioning of hydrogen energy in the automotive field, it can be summarized with three main problems:

- Is the full cycle really environmentally friendly? Or where does hydrogen (electricity) come from?

- How much does hydrogen cost?

- Can the ancillary facilities keep up?

At the forefront of electrification transformation, the above industry problems are also the dilemmas of Toyota's global promotion and practice of hydrogen fuel cell paths. However, Toyota, which entered the field of hydrogen fuel cells earlier, has already laid out in advance in supporting facilities, hydrogen production, hydrogen storage and hydrogen transportation, and has taken the lead in the potential release of hydrogen energy with a forward-looking vision.

Toyota 2022: There is no way back, it is the road to victory

You can simply take the Chinese market as an example.

In China, the hydrogen fuel vehicle market with commercial vehicles as the core is developing and expanding at an unprecedented speed, in order to popularize and promote hydrogen fuel models in the rapidly changing Chinese market, Toyota and like-minded Chinese companies are working together to create an innovative foundation for hydrogen fuel vehicles and technology research and development through the localization of hydrogen fuel cells R&D and production.

Review the trajectory of the past two years:

-In August 2020, Yihuatong, Toyota and four other automakers jointly established United Fuel Cell System R&D (Beijing) Co., Ltd.

-In March 2021, EWCOM and Toyota established a joint venture in China to promote the fuel cell system business of commercial vehicles, with a total investment of approximately JPY 8 billion.

- In November 2021, Toyota and Remodeling Technologies signed a contract to jointly develop fuel cell systems for vehicles, further strengthening the partnership and reaching consensus on jointly developing fuel cell systems for commercial vehicles in China.

Toyota 2022: There is no way back, it is the road to victory

On the hydrogen fuel route, Toyota has no way back.

But it is precisely the "do not leave a way back for yourself" that has forced this Dongying giant to highlight and re-emerge, to align itself with the top of the industry in terms of technology and products, to fight and dare to fight, and to form its own unique system advantage.

Toei Giants, Turning 2022

Last year, Toyota China sounded the horn in the field of hydrogen fuel.

At the 4th China International Import Expo in 2021, Toyota focused on hydrogen fuel cell technology to demonstrate to the Chinese market Toyota's industrial vision and carbon neutrality blueprint from the whole life cycle. Like many of our media peers in the industry, we spied Toyota's efforts to reduce carbon dioxide emissions in manufacturing, storage, use, recycling, and disposal at this event.

2022 can be described as Toyota's inflection point battle.

Whether it is the deployment of pure electric vehicles or the breakthrough in the field of hydrogen fuel, the current year of 2022 is very important for Toyota. Under the influence of the epidemic, chip shortage and many uncertainties in international politics, Toyota China is fully prepared to win the battle of transformation, but its process not only tests the pattern from Tao to technology, but also involves the micro grasp from strategic thinking to technical details.

Toyota 2022: There is no way back, it is the road to victory

Just as Yu Yu yu declared war on the unknown, showing the world that the only way to overcome the challenge is to bravely move forward, the Beijing Winter Olympics is a mirror that reflects Toyota's outstanding strength in the field of hydrogen fuel, and also reflects the market ambition of the Toei giant to practice "START YOUR IMPOSSIBLE" and accelerate the transformation to a mobility service provider in the Chinese market.

One of the ambitions is a multi-dimensional attack.

As early as a series of CO2 zero emission measures such as "Environmental Challenge 2050" released in 2015, Toyota has been working hard to promote all-round electrification, actively promoting the technological progress and popularization of HEV (dual engine), PHEV (dual engine E+), BEV (E into the engine), FCEV (hydrogen engine), and providing Chinese consumers with a variety of choices in an all-round way.

In addition to hydrogen fuel, Toyota will also further promote the popularization of electrified vehicles by developing other technologies such as pure electric. It is reported that Toyota will introduce 35 new electrified models by 2025, and 5 of the 7 models in the TOYOTA bZ pure electric exclusive series are planned to be introduced to China. Its goal is to electrify 50% of vehicles by 2025.

Toyota 2022: There is no way back, it is the road to victory

The Beijing Winter Olympics is just a new starting point.

After the end of the Winter Olympics, Toyota will also actively promote the subsequent reuse of FCEVs in the transportation service vehicles of the Winter Olympics, and hopes to take this as an opportunity to continuously promote the development of China's hydrogen fuel cell industry.

At the same time, Toyota continues to uphold the concept of "helping China achieve carbon neutrality with environmental technology", continuously provides Chinese consumers with more and better all-round electrification products, and continues to carry out efforts such as afforestation and reducing CO2 emissions from factories and dealerships to contribute to China's carbon neutrality.

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