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"5 sets of key numbers" perspective on the competitive code of Huajian New Energy

"5 sets of key numbers" perspective on the competitive code of Huajian New Energy

According to data from the China Automobile Association, the production and sales of fuel cell vehicles in March 2022 were 500 and 367 units, respectively, an increase of 10.1 times and 5.2 times year-on-year; the production and sales of fuel cell vehicles in the first quarter were 856 and 738 units, an increase of 7.2 times and 3.9 times respectively year-on-year.

The continuous growth of the fuel cell vehicle market size, followed by a surge in demand for the system and BOP market, various companies scramble to carry out market planning in order to occupy the opportunity of industrial development.

TrendBank data shows that there are currently more than 80 domestic enterprises involved in the BOP field, including more than 40 air compressor companies and more than 20 hydrogen circulation pumps, and a number of leading enterprises have been formed in related fields. Because the fuel cell BOP industry is still in the early stage of development, so the head of the enterprise iteration is faster, although the current market concentration is high, but the competition is more fierce, the leading pattern is still unstable.

Among them, Huajian New Energy Technology (Shanghai) Co., Ltd. (hereinafter referred to as Huajian New Energy), a fuel cell BOP "dark horse" enterprise, has made its debut in the BOP field and has become a new force stirring up the existing pattern.

In the fierce competition pattern, why does Huajian New Energy stand out? Potential Silver Energy Chain found that its core competitiveness can be reflected in the following five sets of key figures -

Key numbers: 1 (integrated vertical integration capability)

According to the data, Huajian New Energy's product line covers the main BOP parts of the fuel cell system, including air path system, hydrogen circuit system, thermal management system pump, valve and other parts. At the same time, the basic structure of these parts is based on the mechatronic design of fluid dynamics, which further shows that the underlying technical capabilities of Huajian New Energy have a good inheritance and continuity.

"5 sets of key numbers" perspective on the competitive code of Huajian New Energy

Image source: Huajian New Energy

Relying on the system advantages of Huapei Power Group, Huajian New Energy adheres to the core capacity building in key technical fields such as fluid dynamics, motor design, electronic control development, air bearings and sensors. At present, the company not only masters independent design, but also masters independent manufacturing, establishing a strong technical moat of the company.

The potential silver energy chain understands that due to the above-mentioned top-down integration vertical integration capabilities, Huajian New Energy controls the key design and key manufacturing of product development in-house, so that its products save a lot of external communication costs and supplier profit costs, and also save a lot of time costs for external communication, thereby creating greater value space for customers.

Key number: 240 (kW high-power products)

The air compressor is a key component of the fuel cell BOP system, and its performance directly affects the core performance of the fuel cell system such as efficiency and power density, and has also become an important breakthrough for many upstream and middle-level component suppliers to seize the fuel cell market.

Therefore, the air compressor has become the first segment of Huajian New Energy.

"5 sets of key numbers" perspective on the competitive code of Huajian New Energy

Image source: Huajian New Energy

It is understood that less than 3 years after its establishment, Huajian New Energy relies on the core competitiveness of its major shareholder Huapei Power in high-end material research and development and material molding, and has successfully developed IFCC16, IFCC24, IFCC32 and other series of air compressor products, which can be used for 50-240kW fuel cell systems, and the product performance and reliability have reached the advanced level.

It is worth mentioning that in order to reduce the energy consumption of the fuel cell accessory system, Huajian New Energy has developed an air compressor product with an integrated expander, which can realize the exhaust energy recovery of the fuel cell stack and greatly improve the overall efficiency of the fuel cell system. Joint testing and validation is currently being carried out in collaboration with multiple customers.

The design and process verification of these products have completed a series of rigorous tests according to the requirements of the vehicle specification level, including performance, durability and consistency tests from parts and components to assemblies, fully considering the influence of environmental conditions such as plateau, extreme cold, high temperature, vibration, etc., so that the product can meet the requirements of the same life as the whole vehicle.

Key numbers: 3 (air, hydrogen, thermal management three MAJOR BOP systems)

While gaining a firm foothold in the field of air compressors, Huajian New Energy further exerts its strong technical strength to extend its product line to other BOP parts and components, and steadily moves towards the goal set at the beginning of its establishment.

Huajian New Energy said that at present, the company's hydrogen circulation pump and electronic water pump have completed product design, and are being tested and developed in combination with the rhythm of customer application projects, and will be mass-produced in 2023. At the same time, relying on the material development experience of Huajian New Energy's parent company, Huapei Power Group, the batch of products has significantly improved compared with the current market products in terms of sealing, reliability, performance and cost.

In addition, Huajian New Energy electronic three-way valves, cooling fans and other products are also in the process of orderly development. The company's high-efficiency, high-power electronic water pumps and electronic fans series products can fully meet the application of fuel cell systems in commercial vehicles.

The relevant person in charge of Huajian New Energy said: "Huajian New Energy focuses on the three BOP systems of air, hydrogen and thermal management, which comprehensively considers the needs of the market and its own capabilities. ”

On the one hand, many customers in the industry are upgrading the supply chain system and need more high-quality BOP parts to help the industry from demonstration operation to large-scale application; on the other hand, the basic structure of BOP parts that Huajian focuses on is based on the mechatronic design of fluid dynamics, which further shows that the underlying technical capabilities of Huajian New Energy have a good inheritance and continuity.

The main investor of Huajian New Energy has strong basic industrial capabilities in precision processing, coating treatment, integrated circuit manufacturing, etc., and these BOP parts can rely on the Group's strong manufacturing and supply chain collaboration capabilities to achieve low-cost mass and stable production.

Key figure: 4192 (million yuan)

Shiyin Energy Chain learned that since December last year, Huajian New Energy has obtained multiple financings with the strong support of its parent company, Huapei Power, with a cumulative amount of 41.92 million yuan.

"5 sets of key numbers" perspective on the competitive code of Huajian New Energy

Image source: Potential Silver Energy Chain

It is worth mentioning that the financing in April was the first round of social financing of Huajian New Energy, and the companies under Bridge Capital invested 30 million yuan in Huajian New Energy, with a financing valuation of about 300 million yuan.

The landing of this social financing means that Huajian New Energy has been recognized by some market-oriented investment institutions, and at the same time, it can promote Huajian New Energy to seize market share in the hydrogen fuel cell industry as soon as possible and accelerate the mass production of key fuel cell materials and components.

Key numbers: 5 (big product advantage)

At the same time, the design and process verification of Huajian new energy products have completed a series of rigorous tests according to the requirements of the vehicle regulation level, including performance, durability and consistency tests from parts and components to assemblies, fully considering the influence of environmental conditions such as plateau, extreme cold, high temperature and vibration, so that the product can meet the requirements of the same life as the whole vehicle.

"5 sets of key numbers" perspective on the competitive code of Huajian New Energy

Image source: Huajian New Energy

It is understood that at present, Huajian New Energy's air compressor can start and stop for at least 500,000 times. If the fuel cell commercial vehicle is restarted once every four kilometers on average, the hydrogen vehicle supporting Huajian new energy compressor will have a service life of up to 2 million kilometers.

The relevant person in charge of Huajian New Energy said: "The improvement of the above performance indicators is not obtained through the optimization of a single part, but through the optimization of the entire system. In order to improve the wear resistance of the bearings, Huajian New Energy not only upgraded the coating formula, but also optimized the rotor design, processing technology, control algorithm and other aspects. ”

This further shows that Huajian New Energy is a team with strong comprehensive strength. Potential silver energy chain understands that the above great product advantages can also be clarified by the five letters of "DATES" -

D:Diversified & dedicated products, i.e. a diverse and focused product line.

A: Automobile-industry-level R&D, manufacturing and quality system, that is, the background of the automotive industry and a more accumulated system foundation.

T: Top-to-down in-house strategy, i.e. vertical integration capabilities from top to bottom.

E: Ecosystem-based competitive cost, i.e. a competitive cost strategy based on an ecosystem.

S: Shorter response time, i.e. faster response time.

Relying on the five advantages of "DATES", Huajian New Energy also put forward the vision of the times of synchronous development with the hydrogen energy industry. As a strategic position of Huapei Power in the field of hydrogen fuel cells, Huajian New Energy has frequently won the favor of capital, which further demonstrates the future development potential of Huajian Energy in the field of key components of fuel cells.

Can these five key figures help Huajian New Energy open the door to the future of hydrogen energy? We'll see.

Article source: Potential Silver Energy Chain

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