TCL Huaxing: Attack "Show Ecological Chain"

TCL Huaxing is building its own display industry ecological chain to strengthen its advantages in the field of display technology.

According to the understanding of the silver film chain, TCL Huaxing Optoelectronic Technology Co., Ltd. (hereinafter referred to as "TCL Huaxing") is based in Shenzhen, Wuhan, Huizhou, Suzhou, Guangzhou and India, with 9 panel production lines and 5 module factories, with an investment of more than 260 billion yuan. TCL Huaxing actively lays out the next generation of Mini LED, Micro LED, flexible OLED, printed OLED and other new display technologies, covering large, medium and small size panels and touch modules, electronic whiteboards, splicing walls, vehicles, e-sports and other high-end display applications, building the core competitiveness of the global panel industry.

Recently, through the interview with TCL Huaxing, the potential silver film chain deeply analyzed the recent progress and future layout of TCL Huaxing.

With Indian Huaxing as the center of the circle, it realizes the coverage of display products in different fields to the surrounding market

According to the understanding of the silver film chain, TCL Huaxing successfully shipped Samsung in the first batch of products in India on March 23, providing a screen for Samsung mobile phones, and held a shipping ceremony in TCL Industrial Park, Tirupati, Andhra Pradesh, India. It is understood that India Huaxing is India's first Bonding-Assembly full-process LCD panel module factory, which can provide key components for India's local mobile phone and TV manufacturers - LCD modules, according to TCL Huaxing insiders: Large-size business is expected to be put into production in May this year.

In addition, TCL Huaxing said that India Huaxing is the first panel module factory in TCL Huaxing's overseas layout, and also india's first Bonding-Assembly full-process LCD panel module factory, which is gradually promoting the construction of the local upstream and downstream industrial chain, and with this as the center of the circle, TCL Huaxing can realize the coverage of display products in different application areas to the surrounding emerging markets.

Large-size high-end products have become a new growth point, and the medium-size market has broad prospects

Regarding TCL Huaxing's important product strategy in the future, TCL Huaxing related people told The Silver Film Chain: "We believe that in the future, large-size high-end products such as 8K, high brush, micro LED will become new growth points, and medium-sized high-end products such as automotive, e-sports screens, VR and other market prospects are broad. ”

Moreover, TCL Huaxing is very optimistic about the future development prospects of Micro LED in high-end commercial display, especially in large-size displays, in-vehicle, micro-display and other fields with obvious advantages. According to TCL Huaxing, in order to accelerate the commercial process of Micro LED, TCL Huaxing has layout and technical reserves in various segments such as Micro LED backplane, drive, seamless splicing technology and so on. In order to make up for the shortcomings of Micro LED chips and transfer parts, TCL Huaxing and Sanan Optoelectronics established a joint venture company - Xiamen Xinying Display Technology Co., Ltd., and at present, Xinying Company has achieved certain results in the transfer and bonding technology.

"Vehicle is also the main growth point of the future display market", TCL Huaxing insiders said: "With the continuous expansion of small and medium-sized businesses such as vehicles, we have begun to plan and configure special production lines, and one of the key implementation directions of the t3 expansion project is to build Wuhan Huaxing into an important production base for small and medium-sized display products such as high-end vehicles in the world through technological upgrading, capacity expansion and digital construction." At the same time, the newly built T9 production line will also plan a certain proportion of in-vehicle products as a flexible supplement to production capacity. ”

Actively lay out new display technologies such as Micro LED and flexible OLED

According to the understanding of the silver film chain, by the end of 2021, TCL Huaxing has accumulated 53,903 global patent applications and 18,265 global patent authorizations, of which more than 95% are invention patents, and independent patents have widely covered the United States, Europe, Japan, South Korea and other countries and regions.

In recent years, TCL Huaxing has been strengthening ecological construction in the fields of new materials, new equipment, new technologies, new products, new standards, new applications, etc., constantly making forward-looking technical layouts, and constantly enriching product categories.

In the LCD field, TCL Huaxing's factory in Guangzhou t9 will further improve the industrial layout in the medium size, especially in the field of commercial display and IT through the production of this factory, to make up for the relative shortcomings of this part of the past. In the future, in the field of LCD, it will cover large, medium, and small sizes, and various product application scenarios to achieve comprehensive coverage.

In terms of OLED, TCL Huaxing mainly improves its technical capabilities and product capabilities in the existing AMOLED. "Including folding and off-screen cameras, in these areas we will upgrade our technology and products, and we also hope to achieve high-end products through technological upgrades." When referring to the future layout on AMOLED, Huaxing Fang revealed to the silver film chain: "In the future, we will invest in AMOLED, in a variety of ways, which may be self-built production lines, and may also improve our competitiveness in small-size AMOLED through mergers and acquisitions. ”

For the folding screen flexible display panel, TCL Huaxing related people added: "TCL Huaxing t4 project is the first domestic main attack on the folding screen flexible display panel production line, focusing on the creation of folding screen special factory, its flexible OLED technology, folding screen technology has been at the forefront of the industry, the current release of the entire Phase3 production capacity, folding screen export planning will be improved year by year, TCL Huaxing production capacity has been fully prepared, can achieve 100% folding screen shipments. ”

In the efficiency cost, product technology, scale efficiency to achieve leadership

In February this year, Xiaomi Redmi K50 e-sports edition is an OLED flexible direct screen exclusively provided by TCL Huaxing, and has high-energy selling points such as "obtaining the Screen Industry Oscar DisplayMate A+ certification", TCL Huaxing is the only screen manufacturer in China to pass this certification.

The 6.67-inch flexible AMOLED screen used by the Galaxy A73 just released by Samsung in March is provided by TCL Huaxing, and the refresh rate is 120Hz. The screen supply Galaxy A73 is the first time that domestic panel manufacturers have supplied AMOLED screens for their more high-end A series products.

In addition, TCL Huaxing attaches great importance to strengthening cooperation with the industry's top customers, and will continue to increase business breakthroughs in the world's top customers in the future, through cooperation with top customers, to determine Huaxing's leadership position in the entire market, and to explore the trend of display industry development with these customers.

Looking forward to the future, TCL Huaxing will continue to meet the challenges and maintain its leading efficiency; accelerate product and technology development to further enhance product competitiveness; adjust product structure, strengthen synergy with customers, and create a win-win situation. According to the understanding of the silver film chain: "TCL Huaxing's corporate vision is to become the world's leading intelligent technology company, to achieve global leadership is our strategic goal, decomposed is to achieve leadership in efficiency cost, product technology, scale and efficiency." In terms of efficiency cost, TCL Huaxing should ensure full sales and full production, rely on digital intelligence transformation, and achieve cost optimization. In terms of product technology, optimize the business portfolio, develop new applications, and continue to create a business growth curve; in terms of scale efficiency, through the improvement of business quality and efficiency, to achieve the best economic scale, so that the operating efficiency is the first. ”

Source: Silver Film Chain