In order to further get closer to the young market and promote brand transformation, on March 28, the first model launched by Jiangling Ford Automobile Technology (Shanghai) Co., Ltd. - wide-body and high-energy pioneer SUV Jiangling Ford Lingrui was officially launched. There are four models of this car, namely fine-collar, platinum-neck, prestigious-collar and prestigious-collar PLUS, priced at 139,800, 143,800, 155,800 and 165,800 yuan respectively.
From the price, it can be found that Jiangling Ford Lingrui is aiming at the 200,000 yuan SUV market. However, in terms of configuration, Jiangling Ford Lingrui did not hide its ambition to seize the market. Xiang Dongping, president of Jiangling Ford Automobile Technology (Shanghai) Co., Ltd., said that Jiangling Ford Lingrui has an American-style wide space, forward-looking intelligent technology and high-quality technical support, and it is necessary to build it into "China's cutting-edge and beloved young new Ford".
Interface News noted that Jiangling Ford Lingrui deliberately weakened the sports attributes of the outside world with a clear understanding of the Ford brand, and emphasized innovation in scientific and technological intelligence and spatial pattern.
As a medium-sized SUV, the length, width and height of the Jiangling Ford Lingrui are 4630*1935*1706mm, and the wheelbase is 2726mm. Compared with other brands, although the Jiangling Ford Lingrui is almost the same as the Honda CR-V, RAV4 Rongfang and Volkswagen Tanyue in length, the width of the 1935mm gives it the widest body in its class, even surpassing the Highlander (1930mm) and Ruijie (1925mm).
This wide-body design also reflects to a certain extent that Jiangling Ford Technology wants to play a differentiated value strategy in the face of the seriously homogenized SUV market. In addition, Jiangling Ford Lingrui has optimized the seats many times to provide a better riding experience, taking into account the body size of Chinese consumers.
Among them, the 177mm best rear knee space of the same level and the 295mm optimal rear channel size of the Jiangling Ford Lingrui are superimposed on the flat central platform, and the comfort of the rear seat has been improved in many ways.
Another highlight of Jiangling Ford Lingrui is in the smart cockpit and intelligent driving. In the current high demand for automobile intelligence, new energy vehicles seem to be the faithful practitioners of the pursuit of intelligent routes, even new energy vehicles within 100,000 can have intelligent cockpit and L2 auxiliary driving functions. Traditional fuel vehicles have been labeled as "old" invisibly, and the price has doubled if they want to add assisted driving functions.
But the market is forcing traditional car companies to change their thinking. According to a third-party survey, in 2021, the intelligent experience of the car has become the fourth most decisive factor for car purchase after quality, performance and design, and the importance is higher than the price, brand and purchase experience. Especially in the Z era, which was born in the digital age, the traditional function of the car as a means of transportation has been weakened, and the attributes of intelligent terminals and emotions have been strengthened.
Jiangling Ford Lingrui ensures that the price is competitive at the same time, it is very likely to meet the needs of consumers for intelligence. In terms of software algorithms and hardware configurations, the inherent impression of the outside world on the conservative traditional joint venture brands has been broken.
According to the official website, Jiangling Ford is equipped with the Ford Co-Pilot360 Intelligent Driving Assistance System, which has a number of auxiliary technologies such as DCLC Intelligent Lane Change Assist (Automatic Lane Changing with Lights), LRAS Trail Reversing Assist, fifth-generation ACC full-speed domain adaptive cruise, dual 12.3-inch suspension integrated intelligent connection screen and Tencent TAI4.0 intelligent car machine system, providing OTA remote upgrade, car version WeChat, AR real-life navigation, Tencent intelligent driving map, accurate continuous voice recognition control and other functions.
In order to bring better intelligent networking effect, Jiangling Ford Lingrui all vehicles adopt more than 20 high-specification fusion sensor solutions that are on the same running line as high-end intelligent cars. 2 monocular cameras, 3 millimeter-wave radars, 4 surround view cameras, and 12 ultrasonic radars provide 360-degree accurate perception without dead angles for related driver assistance systems.
For car brands, turning vehicles into intelligent "big toys" and establishing family- and partner-like emotional bonds between Gen Z and vehicles is the only way to win this group.
Interface News learned that Jiangling Ford Automobile Technology (Shanghai) Co., Ltd. was established by Jiangling Motors Co., Ltd. and Ford Motor Company to establish a joint venture automobile technology company, which is the first joint venture established in 2022, carrying Ford's expectations for the traditional subversion of the past.
China's automotive industry has experienced the stages of foreign-led introduction and the emergence of localized car companies, and has entered the era of joint venture mode 3.0. For each joint venture, how to use the foreign party's century-old technology accumulation to serve the local consumer group is a difficult problem.
As the "pioneer" of the Ford brand, Jiangling Ford Technology implements the "Ford China 2.0" strategy, fulfills the promise of "more Ford, more China", from body design to intelligent experience, is committed to tapping the consumer demand of The young generation in China, with "specialization, differentiation, personalization and rejuvenation", accelerating the expansion and layout of the passenger car market and reshaping brand recognition.
With the official listing of the SUV Jiangling Ford Lingrui, coupled with the medium and large home comfort SUV Ford Lingyu, the large space intelligent SUV Ford Collar S and the off-road king Ford Roadbreaker, Jiangling Ford Technology has formed a comprehensive coverage from compact SUVs, medium-sized SUVs to medium-sized SUV. A family of specialized joint venture SUVs has begun to challenge the strategic layout of the passenger car market.