On March 28, Jiangling Ford Automobile Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Jiangling Ford Technology") under the wide-body high-energy pioneer SUV Jiangling Ford Lingrui was officially launched, launching a total of four models of fine-necked, platinum-collar, prestigious-collar and prestigious-collar PLUS, priced at 139,800 yuan, 143,800 yuan, 155,800 yuan and 165,800 yuan respectively, defining a new benchmark for the value of mainstream SUVs.
At the same time, car buyers can enjoy six major gifts, such as the deposit expansion gift, the first owner's exclusive engine and transmission core components lifetime warranty and lifetime free data traffic, covering pre-sale, after-sales and car life every day. Learn about the model through channels such as the "Ford Experience Store" Mini Program, the official WeChat public account of "Jiangling Ford Home Space" and the official website.
Hard power broke, and Jiangling Ford Lingrui reshaped the mainstream SUV value to a new benchmark
As Xiang Dongping, president of Jiangling Ford Automotive Technology (Shanghai) Co., Ltd., said at the "Challenge Night": "We challenge the boundaries of design and explore the new realm of both "potential" and "beauty"; we challenge the limitations of space to create an American-style spacious space and comfortable experience that leads the same level; we challenge the integration of intelligent technology and the essence of human nature, so that forward-looking and innovative digital mobile terminals are within reach. With the most competitive and sincere products, we will create a young new Ford that is china's cutting-edge and beloved. ”
President of Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. Xiang Dongping
In terms of appearance and space, Jiangling Ford Lingrui challenges the boundary between design and space with a wide body design, perfectly interpreting the latest "potential energy aesthetics" design language of the Ford brand; the 1935mm cross-level car width brings an extraordinary comfortable riding feeling; the 295mm class of the best aisle with the rear flat platform, passengers in the middle of the rear row can also enjoy excellent comfort; the maximum 1422 liters of trunk space, easily accommodate the family's travel supplies.
In terms of intelligence, Jiangling Ford Lingrui challenges the integration of human nature and intelligent technology with pioneering technology. Ford Co-Pilot360 Intelligent Driving Assistance System, which adopts millimeter-wave radar + vision fusion solution, integrates cutting-edge technologies such as LRAS track reversing, DCLC intelligent lane change assistance, APA 5.0 fusion visual automatic parking, etc.; double 12.3-inch suspension integrated intelligent connected screen, implanted into Tencent TAI 4.0 intelligent car machine system, AR real-life navigation, WeChat car version and other functions to cure "mobile phone dependence"; the same level of unique car network intelligent child safety seat interaction system, Traveling with children is more reassuring.
In terms of power, Jiangling Ford Lingrui challenges the perfect balance between Ford's genes and user needs with high energy quality. The new car is equipped with Ford's high-performance EcoBoost170 engine, using Honeywell small inertia high-speed turbocharger, effectively improving the intake efficiency, the maximum power of 125kW, peak torque of 260N·m, with a transmission efficiency of up to 97% of the third generation Of Magna wet 7DCT dual-clutch transmission, to achieve a perfect balance of strong performance and low fuel consumption; active and passive safety, the new car is equipped with 1500MPa high-strength thermoformed boron steel as standard, reaching the strength level of the aircraft landing gear 6 airbags to provide all-round protection for drivers and passengers, and the blind spot of the front and lower vision reaches the leading 6.4 degrees, which can provide a wider and more comfortable driving vision.
In addition, Jiangling Ford redefined the consumer service scenario and challenged the new benchmark of service. The first Family Space Ford Experience Store was created to create an immersive space that is "as comfortable and warm as home" and redefine the passenger car consumption service scenario. Up to now, there are more than 180 Family Space in more than 150 cities across the country. In addition, Jiangling Ford Technology has also launched a comprehensively upgraded "Always-on" user experience plan from the three core characteristics of "sincere peace of mind, sincere hospitality, and loving care".
Without fear of challenges, the stars unite to challenge the night
Jiangling Ford Lingrui Challenge Night was unprecedented, Jiangling Ford Lingrui product spokesperson Su Jianxin and Jiangling Ford Lingrui brand close friends, architectural designer Shuping Aoyama, automotive professional car critics, technology experts and many other heavyweight guests gathered in the "cloud" to witness the highlight moment of the success of the Jiangling Ford Lingrui challenge.
Jiangling Ford Lingrui brand close friend, architectural designer Shuhei Aoyama
Henry Bernardo from Ford's design team believes that Lingrui's design perfectly integrates kinetic energy and strength, fully interprets Ford China's new generation of design concept "potential energy aesthetics", and embodies three basic performance principles to the fullest - "dynamic and flexible modeling", "Chuang • intelligent response", "force • strong aura"; in the eyes of science and technology experts, Lingrui is a "smart" car that understands both young people and a sense of proportion, which can make people put down their mobile phones to enjoy driving; in the eyes of professional car critics, Lingrui not only crosses the level of space, the price strategy is accurate, and the product performance is more shocking, which can form a dimensionality reduction blow to the current mainstream SUV market.
Ford Design-Henry Bernardo
Since its blockbuster debut, Jiangling Ford Lingrui has triggered countless users to plant grass, including a very special friend, who is the product spokesperson of Jiangling Ford Lingrui and the "strength challenger" of the Chinese music scene Su Jianxin. Debut more than 20 years, Su Jianxin has been constantly breaking the boundaries of life, with a wide range of sound to open a sea and the sky, his unique gene and Jiangling Ford Lingrui "challenger" of the strong temperament resonance, based on this, the letter for Lingrui to create and live the exclusive theme song "Open a New Realm", hoping that Lingrui users can take the faith of the challenger, rush to the mountains and seas, to the new and born.
Jiangling Ford Lingrui product spokesperson Su Jianxin
Firmly believed in the "challenger", Jiangling Ford Technology strongly competed for the passenger car market
Chen Anning, Group Vice President of Ford Motor Company and President and CEO of Ford China, said: "We are comprehensively accelerating the user-centric business transformation, breaking through ourselves, moving forward boldly, and further fulfilling the promise of 'More Ford, More China' while deepening the strategic vision of landing." ”
As a joint venture brand that is well versed in Chinese users, Jiangling Ford Technology challenges the traditional boundaries and continues to sharpen product strength to create a very personalized Jiangling Ford Lingrui. And it will surely set off a wave of younger, more personality and more generous Ford pioneer SUV after listing, and refresh the value of mainstream SUVs to a new benchmark.
On March 28th, the new Lingrui forged by the spirit of challengers officially embarked on the challenge journey of subverting the strongest pattern of SUVs, and Jiangling Ford Technology will also take this as an opportunity to start from the needs of Chinese users, use new joint ventures and new technology thinking to build its own unique and personalized product lineup, continuously upgrade differentiated services with the concept of hospitality, bring users a refreshing and passionate "Ford-style" professional off-road lifestyle, challenge themselves, and challenge the times.