Xiang Dongping, president of Jiangling Ford Automobile Technology (Shanghai) Co., Ltd., said that in order to subvert the market pattern of 100,000-200,000 yuan, Jiangling Ford Lingrui will become a new benchmark for defining the value of mainstream SUVs.
Jiangling Ford Lingrui has 295mm of the best aisle space in its class, and with a flat platform in the rear, passengers sitting in the middle of the rear row can also experience excellent comfort.
As we all know, every appearance of young consumer groups will bring about a new industrial change. The "2021 Passenger Car Retail Volume Analysis Report" released by the comprehensive data service platform DasouChe Zhiyun shows that as emerging generation consumers become the main force in the automotive market, traditional automotive products and sales channels have been impacted to varying degrees, and high-quality household products have become people's new favorites.
Through insight into the changes in China's automobile consumer market and the evolution of family structure, on March 28, Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Jiangling Ford Technology") officially launched a new SUV, Jiangling Ford Lingrui, launching a total of four models of fine-collar, platinum-collar, prestigious and prestigious-collar PLUS, priced at 139,800-165,800 yuan respectively.
"As a young model cast in the spirit of 'challenger', Jiangling Ford Lingrui relies on the three core advantages of wide-body design, pioneering technology and high-energy quality to challenge the old tradition and subvert market cognition with extreme and all-round." At the press conference, Xiang Dongping, president of Jiangling Ford Automobile Technology (Shanghai) Co., Ltd., said that in order to subvert the market pattern of 100,000-200,000 yuan, Jiangling Ford Lingrui will become a new benchmark for defining the value of mainstream SUVs.
In Xiang Dongping's view, at present, intelligent driving and intelligent cockpit have become important coordinates to measure the "scientific and technological power" of a car, and Jiangling Ford hopes that Lingrui can become a "wisdom partner" with online IQ and excellent emotional intelligence.
According to reports, the new car adopts the Ford Co-Pilot360 intelligent driving assistance system of millimeter wave radar + vision fusion scheme, and integrates black technologies such as LRAS track reversing, DCLC intelligent lane change assistance, APA 5.0 fusion visual automatic parking to create a new way of travel.
In addition, the reporter found that Jiangling Ford Lingrui also has a double 12.3-inch suspension integrated intelligent connection screen, and implanted Tencent TAI 4.0 intelligent car machine system, which can easily realize AR real-life navigation, WeChat car version and other functions. In addition, the new car also has a unique car networking intelligent child safety seat interaction system at the same level, so that parents with children can feel more at ease.
"Lingrui's design perfectly blends kinetic energy and power, fully interpreting Ford China's new generation of design concept 'potential energy aesthetics'." Henry Bernardo, from Ford's design team, put it bluntly.
As he said, Jiangling Ford Lingrui has absorbed the unique design concept of the American system in the design, and at the same time added the concept of wide body. Therefore, this Lingrui front face is a Design Language of the Ford family, but it has a width of 1935mm as a support, which visually gives people a completely different experience.
It is worth noting that Jiangling Ford Lingrui has 295mm of the best aisle space of the same level, coupled with the rear flat platform, so that passengers sitting in the middle of the rear row can also experience excellent comfort. The maximum 1,422-litre trunk space can accommodate a family's travel supplies, meeting the practical needs of young families traveling and driving.
Xiang Dongping revealed that Lingrui is a painstaking work that integrates the latest scientific and technological strength of Jiangling Ford, and its sense of technology is not only reflected in the interior and styling fields.
In order to meet the current consumer requirements for power performance, Jiangling Ford Lingrui is equipped with Ford high-performance EcoBoost170 engine, using Honeywell small inertia high-speed turbocharger, effectively improve intake efficiency, maximum power 125kW, peak torque 260N·m, with transmission efficiency of up to 97% of the third generation Of Magna wet 7DCT dual-clutch transmission, to achieve a balance of strong performance and low fuel consumption.
"In terms of active and passive safety, the new car is equipped with 1500MPa high-strength thermoformed boron steel as standard, reaching the strength level of the aircraft landing gear; 6 airbags provide all-round protection for the driver and occupants; and the blind spot of the front and lower vision reaches the leading 6.4 degrees of the same level, which can provide a wider and more comfortable driving vision." Xiang Dongping added.
As we all know, China's traditional automotive industry is currently facing an unprecedented major change. The development of artificial intelligence and big data technology is becoming an important driving force for industrial change.
In this case, reducing the "market friction" of the entire purchase and sale link has become the primary goal of car companies to create their own new retail channels, and some commentators have said that "the distance from the younger generation of consumers" is a decisive factor in the good or bad performance of a product market.
To this end, from 2021 onwards, Jiangling Ford Technology Industry pioneered the Family Space Home Space Ford Experience Store, redefining the passenger car consumption service scene by creating an immersive space that is "as comfortable and warm as home".
According to the data, as of now, there are more than 180 Family Space in more than 150 cities across the country. In addition, Jiangling Ford Technology also launched a comprehensively upgraded "Always-on" user experience plan from the three core characteristics of "sincere peace of mind, sincere hospitality, and loving care" to achieve meticulous and thoughtful care and care for consumers.
Chen Anning, Group Vice President of Ford Motor Company and President and CEO of Ford China, said: "We are comprehensively accelerating the user-centric business transformation, breaking through ourselves, moving forward boldly, and further fulfilling the commitment of 'More Ford, More China' while deepening the strategic vision of landing." ”
It is with this commitment that Jiangling Ford Technology challenges the strongest. Chen Anning said that by inheriting the pioneering innovation gene of The Century-old Ford, giving full play to Ford's leading global design, research and development, management system and unique advantages in the field of SUVs and pickups, and relying on the intelligent manufacturing strength of Ford Toyama Smart Factory, it efficiently builds a strong product matrix to fully meet the growing personalized needs of Chinese users.
In the view of many people in the industry, with the arrival of Lingrui, Jiangling Ford Technology will also take this as an opportunity to start from the needs of Chinese users, use new joint ventures and new technology thinking, build their own unique product lineup, and compete for the passenger car market.
"We will continue to upgrade our differentiated services with the concept of 'hospitality as a friend', bring users a refreshing and passionate 'Ford-style' professional off-road lifestyle, challenge ourselves, and challenge the times." Xiang Dongping concluded.
China Youth Daily, China Youth Network reporter Zhang Zhenqi Source: China Youth Daily
Source: China Youth Daily Travel Weekly