Written by / Windsor
Editor/ Zhang Nan
Design / Shi Yuchao
"Challenge is our creed, to challenge the times, to challenge the self, to challenge the strongest, determined to become the most emerging new force, to live out the new posture of the new force."
On March 28, with the back of the car inventor and the halo of the youngest joint venture brand, The President of Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. stood in the center of the stage and issued a challenger declaration.
On the same day, Jiangling Ford Lingrui was officially launched, and a total of four models were launched, namely fine-collar, platinum-necked, prestigious-collar and prestigious-collar PLUS, priced at 139,800 yuan, 143,800 yuan, 155,800 yuan and 165,800 yuan, respectively.
As low as the starting price of 140,000, large space, rich intelligent configuration, Jiangling Ford Technology with a product that has almost no shortcomings, to surprise users, once again proved their determination, opened the sprint in 2022.
Thinking about the listing of the new generation of Mondeo a week ago, Ford launched a new offensive in the Chinese market with two new cars. On March 18, the new generation of Ford Mondeo officially opened pre-sale, and the eye-catching starting price and the configuration exceeded expectations triggered heat from the outside world.
A car, an SUV, two joint ventures, Behind Ford's successive moves is the ambition of the Chinese market.
In April 2019, Ford officially announced the opening of the "Ford China 2.0" strategy, proposing the concept of "more Ford, more China".
Under the guidance of this concept, Ford has built a Chinese innovation center, design center, product center and new energy vehicle center in China; and accelerated product development and launch speed, developed intelligent technology, deepened strategic partnerships, adhered to innovation and local talent training, and achieved good results.
When Chinese cars entered the stock era, Chinese brands began to form groups to rush higher, and the joint venture brand collectively encountered the first hurdle since entering China, and three years later, some people were devastated, some people said goodbye, and Ford took the lead in returning to the blood.
In 2021, Ford China sold a total of 624802 vehicles in the whole year, an increase of 3.7% year-on-year. The capital market also affirmed, on January 14, 2022, Ford Motor's stock price climbed as high as $25.87, and the market value exceeded $100 billion for the first time. On top of the new starting point, Ford has consolidated the road of steady development in China, starting from Changan Ford and Jiangling Ford.
"We will dissolve the pioneering and innovative spirit of the century-old Ford in the blood, give full play to Ford's leading global design, research and development and management system, and at the same time, truly start from Chinese users, with Chinese wisdom, Chinese speed and Chinese strength, deeply rooted in the Chinese market, and become a joint venture brand that understands Chinese users best." Xiang Dongping said.
With a firm belief, Jiangling Ford Technology has created a new Lingrui with the spirit of challenger, and officially embarked on a challenge journey to subvert the strongest pattern of SUVs.
The SUV family map first appeared,
Can Jiangling Ford Technology strike later
The challenger's genes have always been in the blood of the inventor of the car.
"In the spring of 1896, Mr. Henry Ford, the founder of Ford Motor, took the first Quadricycle car he invented and embarked on the challenge of putting wheels on the world! From inventing the first assembly line in the history of human industry, to being the first to install a McPherson-style suspension on a car, to being the first to propose the concept of a Sport Utility Vehicle SUV. Xiang Dongping stressed that in a hundred years of Ford, the challenge has never stopped.
In three years, the "Ford China 2.0" plan was successful. On January 17, 2022, the new Ford China Design Center was officially opened in the Ford China DxHub "Flex Valley" in Shanghai, and Ford's four major centers in China were completed, beginning to provide strong support for the Ford brand to continue to promote brand transformation in China, the world's largest automotive market.
As the first joint venture automotive technology company established in 2022, the establishment of Jiangling Ford Technology has further deepened the cooperation between Ford Motor and Jiangling Motors.
On January 26, Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. was officially announced. The new joint venture is jointly funded by Jiangling Motors Co., Ltd. and Ford Motor Company, with a registered capital of 200 million yuan, of which Jiangling Motors holds 51% of the shares and Ford Motor holds 49% of the shares.
On top of the achievements that have been made, the arrival of Jiangling Ford Technology has become another major achievement in the implementation of the "Ford China 2.0" strategy, and continues to promote the upward road of the Ford brand.
What many people may not know is that Jiangling was Ford's first partner in the Chinese market, but it has been focusing on the commercial vehicle field until 2015, when it began the road to business transfer. Fortunately, in the passenger car market, Jiangling Ford did not come too early, but the speed was fast enough, in a short period of time, the territory of Jiangling Ford's strategic layout of technology has begun to emerge.
From the medium and large home comfort SUV Ford Lingyu to the large space smart SUV Ford Collar S to the hardcore off-road king Ford Shaker, Jiangling Ford Technology has formed a comprehensive coverage from compact SUVs, medium-sized SUVs to medium-sized SUVs. This time, with the launch of the new wide-body high-energy pioneer SUV Jiangling Ford Lingrui, the Jiangling Ford SUV family has sounded the rallying call.
It is worth mentioning that Jiangling Ford Lingrui is not only the latest model to land the "Ford China 2.0" strategy, but also the first blockbuster model after the establishment of Jiangling Ford's new joint venture.
In addition to products, Jiangling Ford has upgraded its channels and services again. "To become a challenger to subvert the pattern, in addition to having the hard power to dare to be a pioneer, leading the way, but also with a new service experience, challenging the new benchmark of service." Xiang Dongping said.
In September 2020, The Family Space home space, an independent network channel for Jiangling Ford passenger cars, was rapidly established in core cities across the country; in April 2021, with the listing of Lingyu, Jiangling Ford clearly and firmly wrote its brand determination, corporate determination and product confidence to enter the passenger car market.
After the listing of Jiangling Ford Lingrui, it will be sold in the Family Space Home Space Ford Experience Store in more than 150 cities across the country, and at the listing site of Jiangling Ford Lingrui, the brand also announced that car buyers can enjoy the deposit expansion gift, the first owner's exclusive engine and transmission core components lifetime warranty and lifetime free data traffic and other six major gifts of the sales policy, covering every day of the owner's life.
Not only in the product to pay attention to consumer needs, in the service is to fully meet their interests, Jiangling Ford Technology through the continuous upgrading of product experience and refreshing service experience, fully interpret the meaning of the challenger.
As Chen Anning, Group Vice President of Ford Motor Company and President and CEO of Ford China, said: "We are comprehensively accelerating the transformation of the user-centric business, breaking through ourselves, moving forward boldly, and further fulfilling the promise of 'More Ford, More China' while deepening the strategic vision of landing." ”
Strike late, Jiangling Ford Lingrui challenged the industry benchmark
After 30 years of development, China's auto market has gradually matured, and almost every field has erected a benchmark.
In the medium-sized SUV market where Lingrui is located, Japanese and German models such as honda CR-V, FAW Toyota RAV4 Rongfang, and FAW-Volkswagen Tanyue have firmly occupied the market. As a challenger, Jiangling Ford Lingrui's choice is to "challenge the industry benchmark".
"We challenge the boundaries of design and explore new horizons where both potential and beauty can be achieved; we challenge the limitations of space to create a large American space and comfortable experience that leads our peers; we challenge the integration of intelligent technology and the essence of human nature, so that the forward-looking and innovative digital cockpit is within reach." Xiang Dongping introduced at the press conference. In other words, design, space and smart technology configuration are ford's biggest selling points.
In terms of appearance, Ford Lingrui adopts Ford's latest "potential energy aesthetics" design concept, which not only inherits Ford's century-old design, but also interprets the "agility in the atmosphere" and "no loss of temperature in intelligence" favored by Chinese consumers through design.
The front face of the new car is equipped with a large octagonal grille with rounded corners, and the interior is a large number of exquisite chrome trims, showing a sense of momentum; the streamlined design waistline shows a strong sense of power, with the large area of concave shape and rounded and full wheel arches specially designed on the side, showing a side full of muscle and strength, and creating a wide body effect.
The whole series is equipped with LED headlights as standard, integrated high beam light, front fog light function, using Valeo's latest generation of ellipsoid technology, low beam 730lm, high beam 1310lm, in the same level of model leading level, the irradiation distance reached 105 meters in low beam, high beam 217 meters.
In terms of space, the length, width and height of The Jiangling Ford Lingrui are 4630*1935*1706mm, and the wheelbase is 2726mm. If such a figure is too pale, then the 1935mm body width even exceeds the 1930mm of the highlander of a generation of gods, in addition to 1117mm knee space, 295mm aisle space, compared with the same class of models have obvious advantages.
The spacious body size brings flexible storage space, ford lingrui car has a total of more than 20 ingenious storage space, and through the rear wheel suspension and shock absorbers to make special adjustments and optimizations, greatly reduce the wheel bag space occupation, to achieve a more spacious trunk space, the volume is 448 liters in normal conditions, according to the proportion of the rear seats, the volume can be extended to 1422 liters.
According to Xiang Dongping, this large screen is the result of "Ford engineers' tireless pursuit of details, constantly challenging the limits of engineering and the ultimate experience", "taking such a double 12.3-inch large screen as an example, glass alone has been repeatedly considered in multiple dimensions such as safety, design, comfort, durability, and environmental protection." He said.
In terms of assisted driving, Lingrui is equipped with Ford Co-Pilot 360 Intelligent Driving Assistance System, which adopts millimeter wave radar + vision fusion scheme to achieve L2 intelligent driving in the full-speed segment; realizes intelligent follow-up, follow-stop, follow-up steering, lane centering and lane correction assistance; and supports intelligent scene reconstruction HMI display.
In terms of active safety, it is equipped with more than 20 intelligent driving assistance technologies such as the fifth-generation ACC full-speed domain adaptive cruise with queuing function, BLIS blind spot monitoring, LCA lane change assist, FCW collision warning, DCLC intelligent lane change assist (automatic lane change with lights), and LRAS trail reversing assist to ensure safe travel in an all-round way.
In terms of power, Lingrui is equipped with Ford EcoBoost170 1.5T in-line four-cylinder turbocharged engine, with a maximum power of 170 horsepower and a peak torque of 260 Nm, matching magna's 7-speed wet dual-clutch transmission, with a transmission efficiency of up to 97%, which not only maintains surging and powerful driving scenarios such as acceleration and climbing, but also achieves higher fuel economy.
It is worth mentioning that at the moment when the new crown epidemic is raging, Chinese pay more and more attention to physical health, Ford Lingrui is equipped with CN95 health filters, negative ion generators and PM2.5 monitoring modules, creating the "CN95 intelligent health cockpit" with the highest certification of the national authority level 5A, which automatically, intelligently and efficiently monitors and purifies the air quality in the car.
"Challenge boundaries, challenge limits, and redefine the value of mainstream SUVs for users!" Xiang Dongping said that this is the innate mission of Jiangling Ford Lingrui.
Every new car is a challenge, and every challenge is an opportunity to prove itself to the outside world.
In the name of "challenger" and the spirit of "pioneer innovation", Jiangling Ford Technology is becoming the vanguard of Ford brand challenges and subversion. The centennial Ford, which has spread its wings in the Chinese market, has shown new vitality, and it is expected that it will soon return to the peak of the world's largest automotive market.
This article was originally produced by Automotive Business Review
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