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Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

With the postponement of the Beijing Auto Show due to the epidemic, some new cars planned to be listed at the auto show had to be rescheduled, but some new products still arrived as scheduled. Coinciding with the May Day holiday, major manufacturers are also ready to shock a wave of sales before this, this time Xiaobian will take you to see the recent arrival of new cars and discounts.

Tank 500 (no discount)

Official guidance price: 335,000-395,000 yuan

On March 18, tank 500 was officially listed, in fact, tank 500 has always been very concerned, since the opening of the pre-sale has received nearly 30,000 orders, the main reason for such achievements is that tank 500 has no competitors in the same class of models. As a medium and large off-road SUV, for example, the discontinued Prado will often cost 500,000 or even 600,000, which is almost twice the price of the tank 500. Although the Land Patrol can play a draw, but even the "cai version" model is priced at 600,000, so the explosion of the tank 500 in addition to its own strength, the rest depends on the peers.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

When "plug-in" and "pure electricity" are popular in the automobile market, the tank 500 can be described as the opposite, opening up a new road in the urban off-road market segment, adhering to the insistence on fuel models, and proud of the same level of players with the self-developed 3.0T V6 engine.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

Tank 500 in addition to the official car purchase benefits (1. cash subsidy, any model can participate in the replacement of the car, replacement subsidy part of 7,000 yuan; 2. financial subsidy, any model can enjoy 0 interest, 0 down payment policy; 3. any model can enjoy 5 years 150,000 kilometers of ultra-long warranty, the first owner of the engine gearbox lifetime free warranty. There are no offers other than that. Tank shop sales said that "there is not much discount not only for the sake of the new car listing, thanks to the popularity of the tank series models, no matter whether the 300 or 500 has never had too many discounts since the listing, even so the vehicle is still in short supply, and the car purchase in the store needs to wait for half a year." It can be seen that interested partners need to grasp the start, after all, the first half a year is indeed a bit anxious!

Not only that, due to the shortage of vehicles, coupled with the epidemic and the shortage of parts and other factors, the price of tank 500 used cars has to be increased by 20,000 or 30,000 on the basis of the original price to buy, which shows that the market demand for tank 500 has temporarily formed a closed loop, and it will only be more difficult to buy before the production capacity is increased.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

Pentium B70S (Cash Discount 5000 RMB)

Guidance price: 109,900-142,900 yuan

On March 18, the Pentium B70S, a new compact coupe SUV under FAW Besturn, was officially launched. In fact, in recent years, Pentium's sales have deteriorated, it is no longer the B50 explosion of the highlight period, in order to save sales Pentium's first task is to expand the product lineup and create a new consumer market. As the brand's first coupe SUV, the Pentium B70S is the "traffic password" of Pentium in order to open up the young consumer market. As can be seen from the name B70S alone, the routine prefixed with B70 is probably to combine sales into one, so as to achieve the high data in the list. And Pentol said at the B70S launch conference that it "plans to reach 600,000 vehicles per year by 2025", and the B70S has taken the lead.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

In fact, Pentium chose to enter the market segment of rejuvenation at this time, in fact, there is also an element of gambling, after all, the coupe SUV has always been a niche market as a supplement to the orthodox SUV. Geely Xingyue, Changan CS85 Coupe and other models listed in the early years have been performing mediocrely, and in the case of Pentium's market awareness is not as good as other brands, they can only open up the market at a lower price.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

Xiaobian this time to the store to consult the Besturn B70S preferential treatment found that in addition to the official 30% down payment, 3 years 0 interest rate, up to 10,000 yuan financial discount, up to 10,000 yuan replacement subsidy, five years of 240G free traffic and some models pre-sale payment of 1999 yuan "Super Super Upgrade Fund", you can enjoy power or configuration of more than one level and other car purchase benefits, you can also enjoy cash discounts of 5000 yuan and 5000 yuan replacement subsidies, and, Pentol store sales said that "a few months before the new car is listed, The purchase of a car may be greater, depending on the situation." However, it is a pity that because the Benten factory is located in Changchun, now because the epidemic situation in Changchun is in a state of lockdown, the vehicle can not arrive at the store in time, There are basically no existing cars in Beijing, and the waiting time for the order is about a month.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers
Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

Jiangling Ford Lingrui (no offer)

Guidance price: 139,800-165,800 yuan

On March 28, Jiangling Ford Lingrui was officially launched, and four models of new cars were launched for consumers to choose from. The listing of Jiangling Ford Lingrui will pull the price of medium-sized SUV to less than 150,000 yuan, breaking the pricing bottom line of traditional medium-sized SUVs with super high cost performance, and highlighting the siege in many models of the same level. Facts have proved that Jiangling Ford's price war has achieved a stage of success, and its total order volume has exceeded 5,000 units in less than half a month since its listing on March 28, which is enough to prove that the Chinese consumer market has a high degree of recognition of Lingrui.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

In fact, in the SUV market of 150,000-200,000 yuan, the competition has been very fierce, and any brand that plans to divide the "cake" of this market segment will be carefully examined by the public. The success of Lingrui is nothing more than the recognition of the product itself, especially as a mid-size SUV into the duel scene of the compact SUV, which is equivalent to winning before the battle. Coupled with the wide-body design, the design concept of potential energy aesthetics and the EcoBoost170 engine can achieve consumer satisfaction, it can be said that the success of Jiangling Ford Lingrui is definitely not accidental.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

Although Lingrui currently has no more benefits except for the car purchase gift of 1935 yuan deposit deducted from 4630 yuan, the 3-year 0 interest rate, and the car purchase gift of up to 5000 yuan replacement subsidy, the first car owner's exclusive engine and transmission core components lifetime warranty, lifetime free data traffic and 3 years and 3 basic maintenance of the car purchase benefits. However, Jiangling Ford's in-store sales said that "so far, there are still plenty of existing cars in the store", and interested partners should hurry up.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

SAIC Volkswagen Lingdu L (now cash discount 5000 yuan)

Guidance price: 149,900-189,900 yuan

On March 31, SAIC Volkswagen Lingdu L was officially listed, the listing of Lingdu L can be described as full of sincerity, first of all, it has changed the "matryoshka face" of the Volkswagen brand, the new design caters to the aesthetics of young consumers, Xiaobian believes that the front face part is very similar to the Volkswagen ID series, and it is likely that this is the new family design of Volkswagen in the future. Secondly, Lingdu L is mainly aimed at the market of young consumer groups, and the guidance price of 149,900-189,900 yuan undoubtedly highlights the sincerity of SAIC Volkswagen, and generally Lingdu L still hopes to create a new world in this segment with a stronger sense of sporty shape and a super cost-effective price.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

In fact, the earliest Lingdu is the pioneer of compact cars, because of the main "wide body coupe" of loose comfort and young appearance is well known to many people, and the public's marketing means are also very in place, for the English name of Lingdu Lamando, interesting netizens also affectionately call it "spicy steamed buns", thereby improving the recognition of the new car, leaving a deep impression on consumers.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

In terms of discounts, the official car purchase benefits are available for 2 years 85% off / 3 years 20% discount hedging repurchase, old customers increase / exchange subsidies of 10,000 yuan, other customers replacement subsidies of 4,000 yuan, Xiaobian to the store after consulting to learn that the current purchase of cars can be cash discount of 5,000 yuan, and the store has plenty of cars, especially the best selling sub-top model, priced at 169,900 yuan 2022 Lingdu L 280TSI DSG cool version model, SAIC Volkswagen in-store sales said" Due to its cost-effective and rich configuration, the second top model is the most ordered of the four models, and there are plenty of existing cars, but the top model has only 2 existing cars in Beijing so far, and they are only red."

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers
Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

Changan Ford Mondeo (No Offer)

Guidance price: 159,800-216,800 yuan

On April 13, Ford's new generation of Mondeo was officially launched, with a total of 4 models launched, and the guiding price range was 159,800-216,800 yuan. As a model independently developed by Ford China Design Center, the new Mondeo is only sold in the domestic market, it can also be said that the sixth generation of Mondeo is the only lifeblood of this model at present, since March 2021, Ford has officially said that the full suspension of Mondeo, which means that this car has bid farewell to Europe and left the birthplace of decades of development, and this trip to China will become the key to Mondeo's survival. However, judging from the official data that the cumulative order volume has exceeded 6,000 vehicles in the days after the pre-sale began, the front battle of the new Mondeo is considered to be a complete merit.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

With the suspension of Mondeo in foreign countries, many old fans expressed their sincere regrets, but this does not represent the end of Mondeo, but because the market demand for traditional cars is getting lower and lower, many brands have made cross-border, coupe and other changes to meet market changes. The listing of the new Mondeo will directly kill the price range to the range of 160,000 yuan, and the huge joint screen of 1.1 meters in the center console is very scientific and technological atmosphere, which is a very favorite design of the Chinese people, while retaining the iconic "Martin face" that has attracted public attention. We will strive to shake the market share of toyota, Honda and Nissan, the top three Japanese companies, in order to gain a foothold.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

However, at present, the preferential treatment of Mondeo is not very large, in addition to the official new users to pick up the car to enjoy the value of 5,000 yuan, 5 years / 140,000 km of vehicle warranty, up to 5,000 yuan replacement benefits (Mondeo old car owners to replace an additional 2,000 yuan subsidy, Changan Ford owners to enjoy 3,000 yuan subsidy), 24 "0" interest rate car purchase financial policy, 3 years / 100,000 km vehicle warranty and other car purchase benefits, there are no other additional benefits. Changan Ford store sales said that "because Mondeo is a new car on the market, there are not too many discounts at present, but there are plenty of existing cars", and the small partners who are anxious to buy a car can consider going to the store to test drive in person.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

Lincoln Z (no offer)

Guidance price: 252,800-340,800 yuan

On March 12, Changan Lincoln's new car Lincoln Z was officially launched, and a total of 7 models of new cars were launched for consumers to choose from, as Lincoln's first domestic car, the listing was a bloody storm in the fiercely competitive B-class luxury car market. Lincoln's sales in the luxury car market in the past two years have been in a gradual upward stage, and the process of localization is undoubtedly a key addition to the rise in sales. And it turns out that Lincoln was very successful in the localization of SUV models in the early stage, and the adventurer car alone can compete with the XT4.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

In order to harvest more young consumers, lincoln Z created a "double look" iku series and i-share series, the main difference between the two models is that the i-share series is mainly luxurious, the appearance uses more silver chrome metal, and the i-cool series increases the urban black decorative pieces, refreshing sports atmosphere, the main sports. The interior is equipped with a "TV", a 1.1-meter through-channel panoramic screen combined with a 12.3-inch full LCD instrument and a 27-inch screen, which effectively enhances the scientific and technological atmosphere in the car. Coupled with the price of 252,800 yuan, it is also a conscience brand in the luxury car market, although Lincoln Z was ridiculed by netizens as a "Chinese special car", but it can not be questioned that its own strength is indeed strong.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

At present, lincoln Z's preferential treatment is not large, only the official offer to enter the store can enjoy 5 years and 14 kilometers exclusive warranty, 6 months of intelligent auxiliary driving package free subscription, 30,000 Lincoln Way APP owner points, multiple financial policy options and can enjoy replacement packages and other car purchase benefits, but Lincoln store sales said that "although the current Lincoln Z belongs to the new car listing and there is not much discount, but can enjoy 2,000 yuan replacement subsidies, and the store is full of cars, at the end of the month and the May Day holiday there will be activities that impact sales." Interested partners can go to the store to test drive, while talking about the specific details of the offer.

Market research | the recent new car quietly arrived at the store, taking you to understand the latest terminal offers

At present, for several new cars that have recently been listed, Xiaobian believes that the explosive train type like the tank 500 has a high probability of not waiting for preferential policies, and individuals adhere to the concept of "early start, early enjoyment" to suggest interested small partners not to hesitate. Lincoln Z announced that there will be a rush sales activity, suggesting that you can go to the store to talk about the price in person during the May Day holiday, and at the same time you can test drive. And Mondeo, Lingrui, Lingdu L, such as models that have been reduced compared to the pre-sale price can be seen on the sidelines, and there may be more preferential policies in the later stage, not to mention the Pentium B70S, the current car is basically not, it is better to wait together, if the later discount becomes larger, it is really "buy is earned".

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