Besturn's new SUV Besturn T90 was officially launched for sale from 100,000 yuan, and the new sales model optimized the cost performance
Besturn T90 adopts a new sales model, 1.5T automatic comfort model is the basic version model, the guidance price is 100,000 yuan, and the remaining 6 models will meet users with a new sales model of "basic version + smart technology customized package".
The hot compact SUV market has never lacked competition, especially in the current "inner roll", the birth of new products, it is bound to be fully prepared. However, this is definitely a good thing for consumers.
June 18, Qingdao.
FAW Besturn's all-new SUV, Besturn T90, was officially launched. The car was born from the new A2 platform under the FAW Besturn Infinite Equation FMA architecture, thanks to which it has certain advantages in space, intelligence, power and safety. It is worth noting that the Besturn T90 adopts a new sales model: the car series covers the common 1.5T in the same class and the class-leading 2.0T power, a total of 7 models. Among them, the 1.5T automatic comfort model is the basic version model, and the remaining 6 models will meet users with a new sales model of "basic version + smart technology customized package".
In terms of price, the basic model, the 1.5T automatic comfort model, has a guidance price of 100,000 yuan. The guidance price range of the remaining 6 models superimposed on the "Smart Technology Custom Package" is: 113,999-146,999 yuan.
In addition, in order to meet the targeted needs of different users for product configuration, the official handed over the choice to users again, bringing 5 "selection smart life packages". Thanks to this, users can meet comfort, luxury and technology orientation while avoiding unnecessary configuration redundancy and waste.
On the day of the launch of the new car, it coincided with the "618" shopping festival of the whole network, and this day was also the "618 Teng Fan Festival" of FAW Besturn. Therefore, the official once again provided five major rights and benefits packages for the first 5,000 users who purchased the Pentium T90.
Besturn T90 is positioned as a compact SUV, and the starting price of 100,000 yuan can be said to have a good price competitiveness for the same class market. Coupled with the more flexible new sales model of "Smart Selection Technology Customized Package" and "Smart Life Package", users have almost "private customization" options in the car purchase process, optimizing the car buying experience while allowing users to spend money on the blade.
In the same level market where masters gather, price alone is not enough
Compact SUVs should be the most "volume" camp in today's Chinese car market, and with the upgrading of consumption, users' expectations for models are also increasing. Therefore, for a brand new model like the Besturn T90, it is not easy to get a piece of the pie in this area. So what kind of product power will it rely on to enter the user's mind?
In terms of appearance, the Besturn T90 adopts the fourth-generation "Jin, Pure and Zhen" design concept of FAW Besturn, and the front face and body side of the vehicle have the design of "Mountain Beauty Haina" and "Prancing Horse Bending Bow" respectively, which is very original and recognizable. In addition to showing the atmospheric and stable national tide of science and technology, the horizontal lines stretched and parallel make the Pentium T90 visually wider.
Of course, the Besturn T90 does achieve the same level of "PLUS" version in terms of body size, the vehicle dimensions reach 4718/1880/1710mm, and the wheelbase breaks through upwards, leapfrogging to 2772mm. The impressive axle length ratio allows this SUV to obtain a sporty vision of "short suspension and long axle", and at the same time lays a good foundation for the interior space.
The interior of the vehicle breaks away from the conservative design of this price model "black and white" and boldly adopts a color stitching form. The vehicle provides comfortable seats wrapped in leather, 1.2 square meters of observation canopy and other comfort features, which enhance the sense of class in the car. At the same time, it brings a 12.6-inch vertical large screen of the iPad Pro size level, which further enhances the sense of technology of the vehicle.
The vehicle system uses the Snapdragon 8155 automotive-grade chip as the computing power platform, which is very rare for models at this price. Sufficient computing power and efficient algorithms of the D-Life 6.0 intelligent vehicle system make the operation have a "desktop-level" response experience, the panoramic image startup time does not exceed 1s, the APP opening and interface conversion time does not exceed 1.5s, and the touch does not need to wait. In addition, through 23 intelligent sensors, the Pentium T90 has L2.5 driving assistance performance, which can realize 24 driving and parking functions, and optimize the driving experience with technology.
In terms of power, Besturn T90 provides two sets of power systems, of which the 1.5T power version, the engine can provide 124kW and 258Nm of peak power, and the matching transmission is a 7-speed wet dual-clutch; The model will also offer a 2.0T powertrain with a maximum output of 185kW and a peak torque of 380Nm. In the same class, there are not many products that can provide 2.0T power, and the engine equipped with the Besturn T90 has the best output data in the same class of 2.0T.
Competitive analysis of the Pentium T90
The compact SUV market where the Besturn T90 is located has given birth to many popular national products. Although the product power of this car is more comprehensive, in the face of Haval's third-generation H6, Changan CS75 PLUS and Boyue L and other veteran powerhouses, what are its chances of winning?
First of all, among the vast models in the same class, the price of the Besturn T90 can be eye-catching. Starting from 100,000 yuan, it lowers the entry threshold for compact SUVs, and represents the sincerity of major car manufacturers. The starting price of products of the same class, including the third-generation H6, CS75 PLUS and Boyue L, is generally higher than that of the Besturn T90 series by about 15,000-25,000 yuan.
Although it belongs to the same compact SUV, the Besturn T90 "fiercely" satisfies the psychology of Chinese Xida. Especially the wheelbase, "one inch long, one inch strong" truth I believe no one can object, Besturn T90 and the above three competitors have broken through the wheelbase starting point of mid-size SUVs, of which Boyue L and Besturn T90 have come to more than 2770mm, forming a chase and blockade of Volkswagen Tanyue and other pure mid-size SUVs.
In terms of configuration, several cars have their own advantages, some are known for their technological configuration, and some are good at creating a comfortable atmosphere. But objectively speaking, the most distinctive feature is the Pentium T90. This is mainly due to its new sales model, "Smart Technology Custom Package" and "Select Smart Life Package" combination and match, allowing users to optimize the cost performance according to their own conditions.
In terms of power, the Pentium T90 and the three competing products participating in the comparison all provide 2.0T power versions, which is undoubtedly the best relief for users with higher performance requirements in the current trend of new energy. Among them, the most noteworthy is the Besturn T90 and the third generation H6 of Haval, the former has a peak torque of 380Nm, which has surpassed the BMW X3 xDrive 30i. The latter is even relatively 10 N·m higher. The peak power of the former is also slightly higher than that of the latter, and it plays back and forth.
In contrast, it is not difficult to find that the Pentium T90 has left a good card for itself. It is also a product of a large manufacturer, and its entry threshold is low enough. At the same time, it also uses a flexible sales model to allow users who are concerned about cost performance to "use good steel on the cutting edge". When it is the turn of the high-end models of each series to face each other, it can again perform calmly in terms of power. It can be seen that in different segments, its product strategy can always attract corresponding target customers.
Edited by Jimmy