On April 18, Jiangling Ford Automobile Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Jiangling Ford Technology") once again passed the news that its blockbuster new car "Wide Body High Energy Pioneer SUV" Jiangling Ford Lingrui has exceeded 5,000 units since its listing on March 28, winning the opening of the listing.
If accurate insight has laid a solid foundation for Jiangling Ford Lingrui orders to quickly exceed 5,000 units, then marketing innovation is that Lingrui has become a explosive combustion agent. From the opening of pre-sales on February 14 to the launch of the elite-collar type on March 14, from the surprise price of the blockbuster listing on March 28 to the official announcement of the product spokesperson Su Jianxin, from the launch of the exclusive theme song "Dakai New Realm" that detonated the whole network, to the brand's close friends Shuhei Aoyama and Jian Hong also interpreted Lingrui to break the boundary between design and tradition, and constantly innovated marketing measures around all aspects of the new car listing, bringing users a new brand and product value experience, and promoting the rapid rise of sales orders.
As the first blockbuster new car after the establishment of Jiangling Ford Technology, Jiangling Ford Lingrui perfectly interprets the latest "potential energy aesthetics" design language of the Ford brand with high value. The 1935mm skip-the-line shock width, the 295mm best aisle space of the same class combined with the rear flat floor and the maximum 1422 liters of trunk space bring extraordinary comfort and storage performance, and enjoy a new level of comfort.
Based on the strong demand of young users for vehicle intelligent technology, Jiangling Ford Lingrui sharpened the product strength of intelligent driving assistance and intelligent cockpit, and established an intelligent benchmark of 150,000 mainstream SUVs. Ford Co-Pilot360 Intelligent Driving Assistance System, using the industry's leading millimeter wave radar + vision fusion solution, has LRAS trail reversing, DCLC intelligent lane change assistance, APA 5.0 fusion vision automatic parking and other cutting-edge technologies, bringing an intelligent experience comparable to the new forces; double 12.3-inch suspension integrated intelligent connection screen, implanted with Tencent TAI 4.0 intelligent car machine system, AR real-life navigation, WeChat car version and other functions, seamless connection to the intelligent connected world, human-computer interaction smooth and natural.
Relying on the Family Space home space in 150 cities across the country, Ford Experience Store, with the national linkage trend of thunder to open the delivery of new cars in 100 cities, with "fast strength" to fulfill the user commitment of listing and delivery.
In the future, in the face of the new consumption environment in the Chinese market, Jiangling Ford Technology will continue to position itself as a "challenger", and continue to increase the competitiveness and development of enterprises through professional SUV products, differentiated experience upgrades, personalized user exploration and a young new Ford posture, bringing the most Attractive Ford product family lineup and innovative technology experience to a new generation of users.
Xiaoxiang Morning News reporter Mao Chuan