Less than 140,000 to buy a joint venture midsize SUV? Jiangling Ford Lingrui was listed, and the "price butcher" reappeared.
After Lingjie and Lingyu, Jiangling Ford's third model, Lingrui, was officially launched on March 28, priced at 139,800-16.58 million yuan, positioned as a 5-seat medium-sizeD SUV. So far, Jiangling Ford has compact SUV collar, medium and large SUV Lingyu and hardcore off-road road shakers three models, the complete SUV product layout has taken shape.
Like the new Mondeo, Ford Lingrui does not play its cards according to the routine.
At present, most of the joint venture medium-sized SUVs, the starting price is concentrated in more than 180,000, Lingrui directly entered the 140,000-level market this time. From the price point of view, the official price of Lingrui is more attractive than the pre-price, compared with the mainstream joint venture SUVs such as Volkswagen Tanyue and Buick Encore, there is a price advantage of 40,000 or 50,000, touching the scope of domestic medium-sized SUVs.
Ford Lingrui can be described as up and down, the pricing strategy is consistent with the collar and the collar, and the dimensionality reduction strikes directly at the target, not only can the mid-size SUV be longitudinally, but also the A+ SUV can be deceived, trying to quickly cut into the market segment. It is difficult to fight alone, and Jiangling Ford fired three arrows at the same time to start the SUV breakout battle.
For the new car of Ford Lingrui, the car market observation at first mistakenly thought that Lingrui was a sporty version of Lingyu. After all, both positioning are medium-sized SUVs, and the English name of the two is only "Sport", and both use Ford's latest family design language in design, but the official feedback is not a sports version of Lingyu.
In fact, lingrui's "potential energy aesthetic" design is Ford's latest family design language, similar in style to Lingyu, EVOS, and new Mondeo, looking younger, more stylish, and more avant-garde. The large air intake grille, split headlight design, with the large opening front surround and blackened taillight design, will shape a strong sense of movement.
The Ford Lingrui has a length, width and height of 4630/1935/1706 mm, wheelbase of 2726 mm, and a wide body design of 1935 mm with a lot of advantages in its class. With its impressive size, Lingrui uses a five-seat layout that is more than enough, and the dual-colored seats look very high-grade. The rear floor is flat and provides a good riding experience for the middle passengers in the rear.
Ford Lingrui interior design style is simple, equipped with through-type dual 12.3-inch screen, built-in Ford Co-Pilot360 intelligent driving assistance system and Tencent TAI 4.0 car intelligent system, can achieve AR real-life navigation, Ford Pai App mobile phone interconnection, OTA online upgrade and other functions. With Ford's efforts in the direction of intelligence, technology empowerment makes Lingrui full of driving pleasure.
It is worth mentioning that car navigation is not a new technology now, but AR real-life navigation is still very convenient. The navigation screen of Lingrui real scene can be displayed on the central control screen or displayed on the dashboard, which effectively improves the navigation experience and is a very practical function.
In addition, Lingrui adopts the Ford Co-Pilot360 Intelligent Driving Assistance System with millimeter-wave radar + vision fusion solution, which can realize LRAS track reversing, DCLC intelligent lane change assist, APA 5.0 fusion vision automatic parking and other functions, which can achieve L2-level driving assistance. Among them, the millimeter-wave radar module is provided on the front surround, which is the external presentation of Ford's automatic driving assistance system.
Lingrui is equipped with the Ford EcoBoost 170 1.5T four-cylinder engine, mated to a 7-stop dual-clutch transmission, with a maximum power of 170 horsepower and a peak torque of 260 N·m, with four driving modes. Compared with Volkswagen's 1.4T + 7-speed DSG power equipment, Ford's power combination has a lot of advantages. At the same time, it is equipped with a front McPherson, rear multi-link four-wheel independent suspension.
For Ford's 1.5T engine, it is a latest product in the Ford system, which is characterized by excellent low torque, which can output a maximum torque of 260N·m between 1500-3000rpm, and in the range of 1200-3800rpm, the torque can be maintained above 250N·m, which is more suitable for daily driving.
Safety is a design that cannot be ignored, and the whole series of Lingrui is equipped with 1500MPa high-strength thermoformed boron steel as standard, which is consistent with Volvo and reaches the strength level of the aircraft landing gear. It is worth mentioning that the blind spot of the front and lower vision of Lingrui has reached 6.4 degrees of the same level of leadership, which can provide a wider and more comfortable driving vision, and the road conditions in front of it are all under control.
The 150,000-level medium-sized SUV market has always been a must for joint venture brands, and it is also one of the most competitive segments. Jiangling Ford chose the medium-sized SUV as the brand breakthrough, with a good product force, trying to break the shackles of the box and challenge the medium-sized SUV market pattern. As a latecomer, in addition to the continuous sharpening of product strength, Ford Lingrui also has a starting price of 139,800 yuan, as well as more than 150 Family Space Space Ford experience stores, which will help Jiangling Ford to open the market gap and successfully break through.