Recently, the Association of Passenger Vehicles released the latest retail sales statistics, and the passenger car market sales reached 1.579 million units in March, down 10.5% year-on-year. Judging from the data, it feels a chill. Among them, from the category point of view, the SUV's ability to resist falling is slightly better than the performance of the car. So, what are the sales of high-end SUVs? Let's take a look at the high-end SUV sales released by the Association in March.
The Model Y won the championship, followed by the GLC and X3
The high-end SUV sales champion in March belongs to the Tesla Model Y. Approximately 39,700 units were sold, an increase of nearly 300% year-on-year. Such a strong market performance does prove that the Tesla brand is recognized by many consumers.
From the perspective of product performance, Model Y has a unique side. The first is the installation of a powerful motor, which brings a strong acceleration to the new car. Then there is the endurance aspect, which has certain advantages in the same level of power consumption. For users, this is undoubtedly more important. However, it should be noted that the guidance price of Model Y has been continuously raised in the recent past, and it remains to be seen whether it will affect the subsequent sales performance.
The Mercedes-Benz GLC ranked second, selling about 12,700 units, and although the sales figures are still quite high, they are down more than 10% year-on-year. The third-selling model was the BMW X3, which sold about 11,000 units in March, down 16.8% year-on-year.
From a market point of view, the Mercedes-Benz GRC and BMW X3 can be described as the most direct competitors. The reason why these two models have experienced a double-digit year-on-year decline is mainly due to the tight production capacity, resulting in smaller terminal discounts, and some consumers are still holding coins.
Tuion, Audi Q5 and XC60 sales performance needs to be improved
In addition to the attention of models that have performed well in the market, it is also worth studying for products with obvious sales declines.
Judging from the year-on-year data released by the high-end SUV list, Tuon fell 34% in March, selling 3399 units. The reason for the decline in sales, Xiaobian believes, is mainly related to the serious limitation of production capacity. Because SAIC Volkswagen's plant has been affected by the epidemic in terms of production.
In fact, from the perspective of product strength, Tuon's performance has always been well recognized by consumers. The first is that it is large enough, and then it is equipped with seven seats. In the same price range, the space has a clear advantage. Then there's the Volkswagen-branded 2.0T engine and dual-clutch transmission, which is remarkable in terms of power and fuel economy.
Then there's the Audi Q5L, which fell nearly 30 percent year-over-year in March, selling about 10,700 units. Like Volkswagen Tuon, the Q5L's plant is located in Jilin, and at present, in terms of production, it has not returned to normal levels, so it directly affects the sales of new cars.
Volvo XC60 sales also declined significantly, with 4,122 units sold in March, down 23.4% year-on-year. Compared with the same level of SUV of first-line luxury brands, XC60 is actually not bad from the perspective of product strength. Its design is unique, especially the headlights in the shape of Quake, which is impressive. Equipped with a 2.0T engine + 8AT gearbox, the actual performance can also be remarkable. In addition, a plug-in hybrid version is available.
Three self-owned brand SUVs entered the top 10 of the list
It is gratifying that in the list of high-end SUVs, a number of independent brand models have been shortlisted. The first is the Ideal ONE, which sold about 11,000 units in March, up 125.2% year-on-year. The reason why it can be sold is that the ideal ONE adopts a range extender power system, and it will not be like a pure electric new energy vehicle, which has the problem of mileage anxiety. As well as providing a 6-seat design, it can meet more use scenarios.
Then there was the NIO ES6, which sold 5,064 units, an increase of 60.7% year-on-year. As a high-end pure electric SUV, this performance is undoubtedly outstanding. From a product point of view, the ES6 does not have a particularly top-notch part. But in terms of service, Weilai can be said to have achieved a reputation. For example, the layout has a perfect rapid power exchange facility, providing users with a certain number of free power exchanges per month. When the vehicle encounters a completely out-of-power situation, through a key power-up service, Weilai will actively send staff to make your car fully resurrected.
The last shortlisted self-owned brand model is the EC6, also from Nio. 3,032 units were sold in March, up 17.7% year-on-year. Ec6 can be seen as a coupe version of the ES6, with a slip-on roof that looks sportier. In terms of driving control, sports adjustments have also been carried out. However, due to the shape, the EC6's rear head space performance will be inferior to that of the ES6.
Automotive network review: in the high-end SUV market, new energy and traditional fuel vehicles have shown a trend of confrontation
In addition to announcing the list of high-end SUVs in March, the association also released the list data for January and March. From the sales ranking, the top three are still Tesla's Model Y, Mercedes-Benz GLC and BMW X3. The rest of the shortlisted models are not much different from those analyzed above. From the high-end SUV sales list, it can be seen that new energy and traditional fuel vehicles have shown a trend of confrontation. What do you think about the sales performance of each model in front of the screen? Welcome to leave a comment.