A few years ago, many car buyers chose the new car they wanted to buy based on word of mouth among car owners and the models on the road. But today, when the more extensive the network information penetrates, the younger the car buyers, many people may choose a car because of an article, a video, or even a picture to choose their favorite vehicle. I have to say that there are more and more places to obtain car information now.
In the past year, there are many new cars caused extensive discussion on the network, according to the statistics of big data, the user's attention to the new car has also changed slightly, today the professor from all levels to take stock of the new car in 2021 the rapid rise in attention!
Nowadays, the small car market seems to have lost its previous heat, and the biggest reason is the downward compression of autonomous compact cars, coupled with the explosion of lower-priced micro-electric vehicles, so joint venture cars like Polo and YARIS L are not as popular as before.
However, there are exceptions to everything, the Fit known as the God Car still receives a lot of attention with the most poopy configuration, but the protagonist is not it, but the BYD Dolphin, which has only been listed for a few months, and its attention in the small car market is now second only to The Fit, and it is also a pure electric vehicle.
The popularity of dolphins is actually very similar to Fit, that is, the target group they correspond to is the same, and the second car of the family used to buy vegetables and pick up the baby.
Some people will think that Fit is not like this, many young people will choose it as the first car in their lives, and indeed Fit is more pleasing to young people, because it can be flexible and easy to drive, and it can also be modified.
But in fact, more consumers will now consider the same price point of larger autonomous SUV models, after all, more practical.
The Dolphin can be used as a scooter only in the city, first of all, it is very low cost of use, can be directly on the green card, space does not lose the fit, so as a family second car is more suitable.
Therefore, dolphin sales exceeded 10,000 in only 3 months of listing, and it can be seen that users pay very much attention to it!
When it comes to the class of compact cars, everyone will definitely think of the new Eleventh Generation Civic for the first time. Indeed, even if you don't push new cars, Civic's attention has never fallen out of the forefront, because a large number of network hot events, popular new cars, have Civic figures, and young users are more willing to pay attention to new car information on the network.
But the protagonist of the professor is not the Civic, and the new cars that soared in attention last year are definitely indispensable to the GAC Honda type and the GAC Trumpchi Shadow Leopard.
The first thing that attracts attention is the name with the same extremely high keyboard value as the Civic - INTEGRA, the professor will not expand here, after all, the story about INTEGRA must have been seen a lot.
The new model is actually just The Civic's sister car, but it has a big killer that the Civic doesn't have - the manual. As we all know, the manual transmission is a must-have model for many car lovers, not only because it is cheap, but also because of the driving pleasure of man-car integration. However, after all, the users who buy manual transmissions are still very few, so the eleventh generation Civic has not continued to provide manual models.
Therefore, the emergence of the manual gear has become the last destination of the car players, and the whole series of high-power models makes it more cost-effective than the Civic. Do you dare to believe that at the new car launch, the lowest-equipped car receives the most attention?
Shadow Leopard is definitely the hottest hot spot in the car circle some time ago, and everyone is swept away by its chat history every second. But the professor believes that most of this is some non-car owners maliciously taking rhythm, just like the Civic of the year.
All this aside, Shadow Leopard is perfectly worthy of its price point, and if you think you can buy a performance car in your early 100,000s, then it's not for you. It's more like a first car for young people, with a sleek and sporty look, good power, and a rear space to meet the needs of the family.
So the shadow leopard was hacked, the professor believes that more is "car red is not much", for our own brand, to create such a product is indeed commendable!
In the range of 200,000 medium-sized cars, the attention of the new car has not changed much, and last year, the Accord carried out a mid-term redesign, which attracted a little heat, but before that, the Accord is almost a choice that will not be forgotten in this level.
The mid-term redesign of the Accord is mainly adjusted in the details and configuration of the exterior interior, but this change is indeed very successful for the Accord, and many people think that it has become more exquisite and beautiful.
Since it is about the attention, it must be related to the corresponding user population, and the Accord compared to camry, Maiten and other models, is indeed based on younger users, coupled with Honda's friendly car friendly atmosphere, it has also gained more attention on the Internet.
The price has come to 300,000 levels, which is already the battlefield of luxury brands, so the new generation of Mercedes-Benz C-Class is definitely a rising star, with a beautiful exterior interior design, capturing a large number of little sisters.
There are definitely many topics accompanying the Mercedes-Benz C-class, such as 400,000 to buy a 1.5T, buy an interior to send a car, etc., even if the more people complain, the better the sales.
However, as a new generation, the attention of the Mercedes-Benz C-Class is not higher than that of the BMW 3 Series, which has been replaced for 2 years, and the reason for this is still very interesting.
BMW 3 series is mainly based on male users, after all, many fans are for the sentence "men can't get around a 3 series" to choose it, and male users prefer to get information on the website, compare and so on when choosing a car. Suffice it to say that when a man walks into a BMW 4S store, he can even give a sales introduction in turn.
On the contrary, the Mercedes-Benz C-Class, which is more affected by the little sister, never needs these steps, only the little sister walks to the Mercedes-Benz 4S shop, sits in the Mercedes-Benz C-Class, and the next step is to swipe the card to pay the bill.
In the SUV market, independent brands can be said to be gradually surpassing the joint venture brand, and Xingyue L and Song PLUS DM-i are definitely the topic kings of last year.
Star Yue L comprehensive benchmarking joint venture brand SUV, in terms of design, size, three major pieces, configuration are all full, at a price of about 140,000-180,000, can buy the joint venture SUV, none of which can compete with it.
The follow-up launch of the 1.5T HEV model has once again increased the heat. However, many netizens said that if the price can be lowered a little, it is estimated that it will be more popular.
Song PLUS DM-i is relying on this DM-i hybrid explosion, its biggest selling point is naturally ultra-low fuel consumption, but also send you a green card, almost today's fuel vehicles to electric vehicles transition to the best solution.
However, many users who want to buy DM-i hybrid models have a lot of opinions, because almost all of them have to wait for several months to be able to pick up the car, and many netizens question whether BYD is playing hunger marketing.
The professor believes that since your product is so popular, you should hurry up and increase production capacity, rather than holding an attitude of not worrying about selling.
The new cars launched in 2021 are far more than these, and some of the new cars that are not mentioned also have very strong competitiveness, but overall it can be seen that independent brands have now risen in an all-round way, and young consumers buying cars are no longer only staring at joint venture brands, as the number of models of independent brands is getting larger and larger, the retention rate will slowly rise in the later stage.