As a domestic first-line camp brand, Geely pushes the new car when most of the time it is a push a quasi, it is easy to become a hit, the recent Xingrui, Xingyue L as the impact of the high-end product sequence, in the market also got good results, but Geely also has a mistake, in addition to the three-cylinder ICON, there is also a Haoyue, this model really has no sense of existence in the market.
The car has been on the market since the second half of 2020, and it has been launched for more than a year, but the query sales volume knows that the monthly sales of this car are only more than 7,000 units at the highest month, while the monthly sales in the recent year are more than two or three thousand hovering, and such sales performance in Geely's product matrix is undoubtedly backward.
Haoyue is the first 7-seat positioned SUV model under the Geely brand, so when it was first launched, manufacturers also had high expectations, but now the reality is more face-slapping. Why is this happening?
From the product point of view, the pricing of Haoyue 10.36-14.26 million yuan is not expensive for the medium-sized SUV, and Haoyue is also more careful in design, continuing Geely's high-value and high-quality route. After the rebranding, Howeer also used a vertical front face, which is closer to Volvo's style, which also makes it look more advanced. The interior design integrates the elements of ICON, which looks stylish and advanced, and the floating screen also creates a better scientific and technological atmosphere.
In terms of size, the length, width and height of Haoyue reached 4835/1900/1780mm, the wheelbase was 2815mm, and the three circumferences of the Star Yue L were smaller than the Haoyue, but the wheelbase would be longer, but the space of the Haoyue was not small, and the larger body looked more domineering, and the body was also very slender, and this wheelbase was also more comfortable for the passengers in the third row.
Haoyue in these surface design and space on the top of the really good, but in the core power system above is not satisfactory, this is probably the reason why consumers do not choose it, it uses a 1.8T turbo engine, the maximum horsepower 184Ps, peak torque 300 Ng · meter, you think right, is the Boyue above the head, although it has been a lot of market verification, but this engine in the technology has actually belonged to the relatively old ranks, Geely is not without new technology, This is done approximately to save costs.
In addition, its chassis is also a hard injury, using the front McPherson rear torque beam non-independent design, even Boyue is a rear multi-link solo suspension, and Haoyue as the brand's first 7-seater medium-sized SUV model, the rear torque beam is inevitably a little too stingy.
To a large extent, it is precisely because of these two reasons that Haoyue's sales in the market are so sluggish, wasting a good set of designs, and if you want to save sales, it seems that you can only replace the power system and upgrade the chassis, so that you may have the opportunity to turn over.