Buy car network Buycar learned that on May 10, SAIC Roewe released a new SUV model - Totoro's exclusive model icon. According to reports, this model icon, which is composed of creative patterns and mysterious words "LOMEMO", is committed to choosing cool and colorful colors, highlighting a distinct fashion style and adding new colors to the encounter between fashion culture and the automotive field.
It is understood that as a trend culture icon itself is a proposition, is a way of life, the core pattern of Roewe Totoro icon adopts a cute arc shape and flat design, which coincides with the rounded corner elements in the trend design. On this basis, the core pattern integrates the image of "cat head", which resembles the shape of a pet totoro, and the whole is very flexible. At the same time, the image of "cat and cat head" also creates the appearance of holding a "crown", which integrates a large number of trend elements.
In addition, another component of the Roewe Totoro icon is the English name of the Roewe Totoro model consisting of six letters. It is reported that this English name borrows the first two letters of each word in the English phrase "LOVEMEMORE" and forms the harmonic sound of "Totoro" with the pronunciation of "LOME" and "MO".
In the view of the Roewe brand, "LOVEMEMORE" is not only a slogan of trend culture, but also a trendy proposition of "love me more" for young people in the contemporary workplace. Especially in the new era of independent women in the workplace, they are independent, advocate individuality, pursue more "pampering themselves", and hope to get more care. Roewe Totoro icon cites the spiritual core of "LOVEMEMORE" to convey the concept of "more pampering, for what I love", which coincides with the attitude of independent women in the workplace.
Not only that, Roewe Totoro icon also chose a variety of trendy color ideas, including the adoption of trend colors such as pantone's annual color tender pink, which not only makes the entire icon more in line with the trend positioning, but also caters to the pursuit of exquisite fashion, while at the same time independent workplace "new human" needs.
It is understood that as a new SUV model with great personality, Roewe Totoro will meet with consumers in the near future. Officials pointed out that as the latest work of the Roewe brand to continuously break through and innovate forward, the arrival of Roewe Totoro further breaks the trend of "homogenization" and "matryoshka doll" car-making, which is in line with the mainstream aesthetics of young users at present, and is particularly suitable for independent women in the contemporary workplace.