Recently, the auto headlines learned from Geely Automobile's official that its "trend technology SUV" ICON new series will be named "ICON Chocolate". The name implies that Gilly ICON is like "chocolate", never knowing what kind of surprise the next one is, and becoming a source of happiness that makes people think of happiness and have surprises.
Since its listing, Geely ICON has always adhered to the trend proposition and the "spirit of pet fans", relying on the highly recognizable body color design to meet the personalized and trendy aesthetic needs of users, and send users a steady stream of "surprises".
Previously, Geely ICON has successively launched personalized car colors such as "Morandi Gray", "Blazing Love" and "Koi" trend color panel certified by Pantone Color Agency, "Micro Drunk Car Color" inspired by cocktails, and "Green Iris" of Tiffany's blue system, to create a more comfortable and pleasant travel experience for users.
In addition, Geely ICON has also carried out a number of "surprise" cross-border cooperation, including cooperation with the famous domestic pioneer fashion designer Zhang Chi volcano catwalk, with the classic national tide brand Dafu Leap joint tide shoe blind box, and with the national tide women's shoe brand GML joint limited high heels.
Looking back at the evolution of the naming history of new car names of independent brands in recent years, we can see that more and more new products have begun to abandon the traditional naming method of "letters + numbers" and instead use names that are more grounded and more suitable for the characteristics of potential audiences, such as good cat, macchiato, Chery ice cream, dream, destroyer and other novel naming, which is also a true portrayal of the transformation of car companies to youth and closer to user thinking.
Chocolate itself is rich in tryptophan, which helps to make a mood and synthesize happiness factors. The new ICON series is named "chocolate", and perhaps hopes that the younger generation of users can taste the irresistible trend and fashion charm under the colorful appearance of ICON, and convey the new brand value proposition of Geely Automobile's "great because of happiness".