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Apple enters the car industry, Huawei enters the automotive industry, Xiaomi enters the car industry, in recent years, mobile phone manufacturers continue to flood into the automotive industry, and cars seem to have become "fragrant food" in their eyes. Recently, some netizens found in Wuhan that a new Meizu flagship store is being renovated, and the obvious "FlymeAuto" promotional slogan can be seen outside the wall, which is obviously related to the car, which may indicate that Meizu cars are coming!
In fact, in October last year, the assistant vice president of Meizu Technology exposed part of the design of the new Meizu flagship store on his personal social platform account @Yimaowan, and the location of the reserved exhibition car can also be clearly seen on the design drawing, which indicates that Meizu will make efforts in the automotive industry.
Meizu's relationship with cars
Meizu's entry into the automotive industry also starts with Geely's acquisition of Meizu. In July last year, Hubei Xingji Times Technology Co., Ltd., a subsidiary of Geely Automobile, signed a contract with Zhuhai Meizu Technology Company, and "Hubei Xingji" acquired 79.09% of the equity of "Meizu Technology", completing the complete control of the equity of "Meizu Technology", so Geely also became the largest shareholder of Meizu.
At the same time, it was also revealed on the Internet last year that Meizu posted a number of automotive-related positions on the recruitment network, including new energy vehicle sales consultant, automotive media public relations, senior intelligent cockpit test engineer, on-board system product manager, intelligent cockpit project management expert, auto parts/spare parts orders, mechanical structure engineers (interior lamps), chassis electronic control engineers, etc., all of which are related to the automotive industry.
From the acquisition of shares by Geely to the recruitment of automotive industry talents, everything is moving closer to the automotive field, and the outside world has also reported that "Meizu makes cars". In response, Meizu responded: "The company is indeed reserving relevant talents in the automotive field. Yang Xueliang, senior vice president of Geely Automobile, replied on his personal social platform: "This is a misreading, Meizu does not build cars, only provides services for car companies." ”
Mobile phones and cars may already be inseparable
When Apple, Huawei, Xiaomi and other big names in the mobile phone industry enter the car building, it indicates that the relationship between mobile phones and cars has become closer and closer. Taking Huawei as an example, the intelligent car solution released by it uses the Harmony Car OS to build an intelligent cockpit platform for Hexun, creating the Harmony Intelligent Cockpit, and the connection between the intelligent cockpit and the mobile phone has also received more attention.
Although Huawei has also said that it "does not build cars", from the perspective of its models, from the design team, to the software team, to the user experience, all come from Huawei's consumer business, which is not much different from personally building cars. Moreover, the publicity and sales of new cars are also controlled by Huawei, which shows that Huawei has stepped into the automotive industry.
Similarly, Geely, as the largest shareholder, also denied that Meizu made cars. However, Li Shufu, chairman of Geely, has publicly stated: "The mobile phone business is of great significance to the entire Geely automobile industry, and the better development of mobile phones can bring better development of vehicle machines, and better development of vehicle machines can promote the continuous improvement of intelligent cockpit level, so as to help the competitiveness of intelligent electric vehicles continue to improve." ”
Obviously, Geely has also begun to pay attention to the connection between mobile phones and car intelligent cockpits, so in the future, Meizu is likely to adopt the same model as Huawei, jointly build cars with Geely, and promote and sell them under Meizu's flagship store.
summary
In this era of intelligence, the competition of automotive intelligence has also entered a white-hot stage. As a big coffee in the mobile phone industry, Meizu's self-created Flyme system is also widely praised by consumers, and Geely's acquisition of Meizu can naturally provide great help for it in the car and make its cockpit more intelligent.
In addition, electronic consumer companies such as Meizu have been in contact with C-end consumers for a long time, and better understand consumers' demand for intelligent products, providing more valuable selling points for Geely to launch new cars. Therefore, in this way, perhaps Meizu is a "trump card" in Geely's hands in the future.
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Edit: Ginger that doesn't eat ginger