Scarce things are expensive, and this sentence is put into any industry. Therefore, the "limited edition" has always been admired by consumers, some big-name clothes will launch limited edition clothes every year; high-end leather goods will also launch limited edition bags; and the automotive circle is the same, among which ultra-luxury brands such as Rolls-Royce, Ferrari, Lamborghini, etc., they are also keen to launch limited edition models.
The "limited edition" models in the automotive industry are nothing more than the following situations, some because some of their luxury car customers often require that the products they buy must be unique enough to symbolize their status, such as the vehicle engraved with their own signature DIY or the use of special paint.
Some are custom models created through joint names with people and things, just like Rolls-Royce has created 9 music-related custom models - Phantom Inspire by British Music, through cooperation with different music artists to show different styles and enhance the brand B grid.
In addition, the anniversary version released on the anniversary of the establishment of the brand, such as the 50th anniversary model AMG GT3 Edition 50 of Mercedes-Benz, the 70th anniversary model of Ferrari GTC4Lusso, etc., which are launched by launching the commemorative version of the model in order to strengthen the continuity of the brand and raise the brand tone.
However, with the rapid development of the domestic automotive industry and the rapid development of the Internet, more and more independent car companies have also begun to play the "limited" card, the earliest like the SR7 Starlight Edition officially launched by Zotye Automobile and other customized limited edition models, the replacement of stickers and flowers and kits, etc., do the same as the street shop modification style, coincides with the current trend pursued by young people, can leave a more profound impression.
In addition, Geely, Changan Group also likes to do this, in the recent terms, not long ago Changan's sub-brand Changan Auchan launched the Auchan X7 PLUS red version, limited to 777 units, it has been in the interior, the appearance of the star can be treated, the overall look is more high-end fashion, but the price is about 1,000 yuan more expensive than the same configuration, that is to say, this "star bright red" paint needs to spend 1,000 yuan more to buy.
The recently launched Haoyue black gold version of Geely has added a gold front grille, exclusive custom logo and other black gold kits in the appearance, and added a decorative circle to the interior, and the price of the new car has reached 129,600 yuan (132,600 yuan for the 7-seat version), filling the gap in the price range of 120,000-130,000 yuan for the series of models, so as to improve the new market segment.
However, in any case, the ultimate purpose of these limited edition models launched by these independent manufacturers mentioned above is to increase the exposure of brand models, after all, there are so many models on the market, and a new model can maintain its popularity for a period of time at the beginning of the listing. Therefore, in the face of a long period of replacement, most car companies will win the attention of consumers through this marketing method.
Therefore, compared with the limited edition models of luxury brands, the independent brands are actually not really limited editions, and they do not have any collection value for consumers. However, it should be noted that not the name of the upper limit is good, such as the Dongfeng Wind God Yixuan MAX Dark Night Edition, although it is not called a limited edition, but its overall nature is not bad.
The price of its price is 127,900 yuan of the dark night dawn version, compared with the 125,900 yuan of super-burning cool dad version, although the appearance has become more cool, but there are some reductions in driving assistance and seat configuration, that is to say, users need to make trade-offs in vehicle appearance and vehicle configuration, there is no way to achieve the best of both worlds. Therefore, here, Xiaobian would like to call for independent brands, we can engage in limited edition models, but can we have sincerity?