People's love for SUVs has led to an increasing demand for SUVs. Strong demand has made car companies shift their focus to the SUV field.
For joint venture car companies, the focus shifts to SUVs, which will not make them lose their original car market. Because, for a long time, the vast majority of the share of the sedan market has been occupied by joint venture models. Shifting the focus to the SUV market will only make more profits for them.
However, for most independent car companies, they can not take into account the SUV and car markets, often abandon the car market, and fully transfer to the SUV field, which leads to a larger share of joint venture cars in the car market, and the share of domestic cars is getting smaller and smaller.
As a large player in the car market, Chery Automobile has laid out many models in the car market many years ago, such as Qiyun, Son of the Orient, Fengyun, Ruiqi and so on. However, due to the strength of the joint venture car, these models are difficult to have longer vitality, and eventually ended in discontinuation.
Nowadays, Chery, like most independent car companies, has shifted its focus to the field of SUVs, and the car models are constantly being reduced, and at present, only three cars are left, Nameless 5, Arrizo 5 PLUS, and Arrizo GX, and they are all mainly attacking the market below 100,000 yuan.
However, with the recent one or two years, some independent car companies have begun to pick up the car market, and the car has gradually returned to the eyes of more and more independent car companies.
Because, the hot SUV market has been too inward-rolled, and the profits have long been less lucrative than before. On the contrary, the sedan market has left more profit margins after the impact of the SUV market. What's more, SUV is not a panacea, from the sales point of view, the sedan can still be equal to the SUV, which shows that the sedan market is still the absolute main force of the automotive market.
Therefore, we have seen more domestic cars in the car market, such as Geely Xingrui, Lynk & Co 03, the new Besturn B70, BYD Qin Plus and so on. Moreover, these models are mainly focused on the 150,000-class family car market, and the overall strength has been verified.
For Chery, returning to the "old business" and launching a new car that broke through the 100,000 yuan mark has become a matter of course.
Recently, Chery's new car, which has been exposed and the internal code name is "M1E", has finally unveiled the veil, and Chery has officially released the official picture of this new car. Many news show that this new car is likely to be named "Arrizo 8" and become a new member of the Arrizo family.
However, at present, Chery has not yet announced the specific information of the car, and we can only take a look at the new car through the official map.
From the design point of view, this new car is more beautiful than any car in Chery's past, and many netizens said: Chery's designers have finally opened up.
Indeed, the new car has changed the mediocre design of Chery sedan in the past and become sporty and stylish. Its front face adopts an "X" shaped mid-grid grid, and the headlight group on the left and right sides is not only exquisite, but also adds dot matrix LED daytime running lights on the top. In the fog light area on both sides of the middle network, the new car cancels the fog light and changes it to the air inlet design, which most likely adopts a hollow design to facilitate heat dissipation.
Coming to the side of the body, the overall silhouette of the new car presents a simple and elegant temperament. The roof of the car adopts a slip-on design and extends down to the rear of the car, giving people the feeling of being in one breath. In the official picture, the tires of the new car have a very low flat rate, and it can be guessed that the wheel size is not small, at least above 18 inches.
In terms of tails, the new car adopts a through-type taillight design, and the brand of "CHERY" is placed under the light strip. A ducktail has been added above the tail cover, and the exhaust layout below the tail will be available in two layouts, depending on the model version.
Through the official map, we guess that this new car has a size that is not small, and it is most likely positioned at the level of A+ class cars. In addition, the paint of the two new cars shown in the official picture can be said to be eye-catching. One is similar to the "Aurora Green" equipped with the StarWay Moon, and the other is similar to the "Ji Xiaolan" on the Starway Wind Chasing ET-i, and the two paints will most likely become the main colors of the new car.
This time, the official only gave two interior drawings of the new car. However, we can intuitively feel that the interior design of the new car has the feeling of the upcoming Tiggo 8 PRO, the same double 12.3-inch continuous screen, almost the same central control design. It is only different in the details such as the position of the electronic barrier, the design of the door panel lining, the central armrest, etc.
In addition, the new car A-pillar is equipped with a camera, which indicates that the new car will provide many intelligent functions such as face recognition.
Tiggo 8 PRO interior
Chery's new sedan interior
As for the power, we speculate that the 1.6T engine will be the starting power configuration of the new car. After all, in order to support a higher selling price, in addition to being better in design, space, configuration, and technology, it also needs to match a stronger power.
At present, Chery's 1.6T engine has been installed on many models, and this turbocharged direct injection engine can be said to be at the leading level in China and the international advanced level. It uses many advanced technologies, thermal efficiency of up to 37.1%, maximum power of 197 horsepower, peak torque of 290Nm, comparable to many 2.0T engines.
It can be said that in terms of performance, this engine is enough for Chery's new sedan. But that doesn't preclude the possibility that it could also offer a more robust 2.0T version. After all, engines offering larger displacements are already a premium option in today's view.
However, everyone is more concerned about whether this new car can become a banner carrying Chery sedan?
It is undeniable that in recent years, independent brand cars have indeed brought pressure to joint venture models along with the improvement of the overall strength of Chinese automobiles. In particular, the entry of models with prices exceeding the 100,000 mark, such as Geely Xingrui, Trumpchi Shadow Leopard, Lynk & Co 03, and Changan UNI-V, has eroded the market share of mainstream joint venture cars to a certain extent.
At the same time, under the joint pressure of these independent brand cars and independent SUVs, joint venture cars such as Volkswagen Polo and Honda Fit are also facing many problems such as plummeting sales and bleak market prospects.
As an independent car company with technology research and development as the core, Chery has also transformed the technical strength accumulated over the years into sales, word of mouth and profits in recent years. Chery brand, Xingtu brand, Jietu brand have made considerable progress, especially in the core engine field that Chery is best at, and the engine it has built is enough to be in a leading position in the industry.
However, in the field of cars, although Chery got up early in the morning, it only rushed to a late set. We can see that whether it is Geely, Changan, or BYD, they have all relied on their car products to play a blue sky that is enough to compete with the joint venture car.
Geely Emgrand has been relying on word of mouth for many years and has always been the top model in the car market. Nowadays, Xingrui and Lynk & Co 03 have increased their size and successfully entered the 150,000-class car market with their own product strength.
Before Changan launched UNI-V, Yidong was also its sales responsibility in the field of cars, and with the new Blue Whale Power, the new Yidong PLUS also had a monthly sales of tens of thousands of units.
As the leader of new energy vehicles in China, BYD has continuously upgraded its Qin family through its own electric technology. Today, Qin PLUS DM-i, equipped with blade batteries and DM-i technology, has become a popular model that is difficult to find.
Although Chery once had a popular QQ, it has now been cloaked in new energy. In the price range of 100,000-150,000 yuan, Chery is also in need of a car to carry the brand's banner in the field of cars, and this new car is bound to shoulder such a heavy responsibility.
Fortunately, technical strength is always the core of manufacturing enterprises. Chery Automobile, known as "technical control", is well aware of the reason, which is why Chery Automobile has made rapid progress in recent years.
With more information about this new car disclosed, we have reason to believe that this new car, which shoulders the heavy responsibility of Chery in the car market, is bound to become another practical example of Chery's technical strength into word of mouth, sales and even profit.