I also remember that when Geely Haoyue first came out in the past two years, with a large seven-seat space and a price of more than 100,000 yuan, it quickly opened up sales in the market, and its monthly sales reached 0.72 million units at its most brilliant time. Seeing that it was going to catch fire, the officials had even prepared the words of the benchmark Highlander in advance. How to expect that after entering 2021, Haoyue's "big and cheap" move is suddenly a little difficult, and sales are basically in a state of sliding on the ground.
This state of sluggish sales has continued until the arrival of the 2022 Haoyue, with a new face and new configuration, in the second month of listing, sales directly doubled to 0.59 million, but unfortunately the follow-up effect of this rescue is not ideal, in January and February this year, the market performance of Haoyue once again returned to the old way of monthly sales of two or three thousand vehicles.
After this remedy was ineffective, Geely Haoyue still did not choose to lie flat and admit his life, and launched a black gold limited edition in March, replacing the black gold kit such as the gold front grille and the exclusive custom logo, and also added a high-perception configuration such as 360° panoramic image and electric tailgate. The double upgrade of appearance and configuration has once again brought Haoyue back to the mainstream vision of consumers, and some media and consumers' various "rainbow" praises have almost made Haoyue a model of the "regret if you don't buy" series.
However, the reality is very cruel, Geely Haoyue was exaggerated on the Internet, because the praise of typing the keyboard has no cost, but if they really let them pay real money and silver to support Haoyue, one or two of the ten can pay the bill, even if it is good. The reason why Haoyue will fall to this point is actually directly related to its own product performance.
The length of the Hoyue is 4835mm and the wheelbase is 2815mm. Although the burly body makes it have ample space in the car, it also makes its modeling control difficulty a lot, and the subjective place of appearance and coordination can be said to be randomly spent into all eyes. But its 18-inch/19-inch tires can't support the full, square side, which is an indisputable fact. Medium-sized SUV this level of models, the vehicle aura to consumers to feel very important, small four feet become a short board that affects the overall perception, often let many Yan control consumers have a grudge against it.
Although the large space is one of the biggest selling points of Haoyue, it has also been criticized by many consumers in the design and layout of the seats. The idea of three independent seats in the second row is good, but this design often leads to a compact seat layout, and the overall seat size will be small, and the five-seat version cannot adjust the seat, which is not very good in terms of practicality and comfort. The advantage of having a large space in the air has not been fully utilized.
On the three core pieces of fuel vehicles, the performance of Geely Haoyue is also quite disappointing. It is equipped with a 1.8T engine modeled JLE-4G 18TDC, with a maximum output of 184 horsepower and a peak torque of 300 Nm. As the "oldest" engine in Geely's independent research and development, although the maturity is high and the manufacturing cost is low, due to the long-term lack of update and upgrading, its relatively slow power output matches the "behemoth" of about 1.6 tons, which is obviously a bit suspicious of a small horse-drawn cart.
In addition, The 1.8T engine of Haoyue has also been ridiculed by many netizens as an "oil tiger", although the comprehensive fuel consumption of NEDC given by the Ministry of Industry and Information Technology is 8.1L/7.8L per 100 kilometers, but in the actual use process, some car owners have feedback that the fuel consumption of Haoyue in the urban area is about 12L/100km, which is far from the fuel consumption standard given in the publicity.
If you put aside the previous high fuel consumption and endure it, but now with the oil price into the "9 yuan era", ordinary families really can't afford to provide this kind of "foodie".
As for the non-independent rear suspension of the only torsion beam in the same level on Haoyue's body, it is already a clichéd problem. And Haoyue the same level or even a low level of compact autonomous SUV, basically few models are still insisting on using the rear torsion beam suspension, in the almost all-color multi-link type single suspension background, spend more than 100,000 to buy and "van" the same suspension structure model consumers, not much, after all, no matter how good the tuning optimization, its shortcomings in ride comfort are difficult to be eliminated.
As for why Haoyue "insisted on going its own way" on the suspension, it is mainly because this car is built on the Jiaji MPV production platform, and its foundation is still the MPV gene. However, Jiaji, who has a pure MPV identity, has not mixed up, and geely Hao wants to succeed in the shell of an SUV model, which is obviously unrealistic.
Geely Haoyue put aside two years ago, but also with the advantage of "big and cheap", in the 100,000-level independent mid-size SUV market to get a piece of the pie. However, with the intensification of the inner volume in the independent SUV camp, Geely Haoyue, who has two shortcomings in the core three major pieces, is obviously difficult to overcome when facing competitors such as Chery Tiggo 8 PLUS and Jietu X90 PLUS.
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