Written by / Qian Yaguang
Editor/ Zhang Nan
Design / Shi Yuchao
In late April, the General Office of the State Council issued the "Opinions on Further Releasing Consumption Potential and Promoting the Sustained Recovery of Consumption", which proposed, "Consolidate and expand consumption in key areas, encourage qualified areas to carry out new energy vehicles and smart home appliances to the countryside, and promote brand consumption and quality consumption into rural areas." This is a specific opinion on promoting automobile consumption after the government work report of the Fifth Session of the 13th National People's Congress in March clearly stated "continue to support the consumption of new energy vehicles" and "encourage bulk consumption of automobiles and home appliances" at the executive meeting of the State Council on April 13.
The "Opinions" also emphasizes that "all regions must not add new car purchase restriction measures, areas that have implemented purchase restrictions should gradually increase the number of automobile incremental indicators, relax the qualification restrictions of car buyers, encourage purchase restrictions except for individual megacities to implement differentiated urban and suburban indicators, adjust the use of automobiles through legal, economic and scientific and technological means, gradually cancel automobile purchase restrictions according to local conditions, and promote the transformation of consumer goods such as automobiles from purchase management to use management." This is undoubtedly a major positive for the new car consumer market.
The "Opinions" has made clear guidelines for the automobile consumer market, among which the relevant policies for automobile consumption are highly targeted and feasible, directly contact the pain points and difficulties of the current automobile consumer market, cover the new car, second-hand car market and related formats, penetrate the underlying structural logic and top-level business thinking of the automobile consumer market, and are expected to help the formation of a long-term mechanism for automobile consumption upgrading, which will boost the confidence of the automobile consumer market in the short term and guide the automobile consumer market to enter a new stage.
Under the influence of many factors such as the epidemic, purchase restrictions, chip shortages and rising commodity prices, the automobile consumer market has encountered phased challenges. According to data from the National Bureau of Statistics, in the first quarter of 2022, the total retail sales of consumer goods totaled 10.87 trillion yuan, an increase of 3.3% year-on-year. Among them, the total consumption of automobiles was 1.08 trillion yuan, down 0.3% year-on-year, while the retail sales of consumer goods other than automobiles were 9.79 trillion yuan, an increase of 3.6%, indicating that the growth rate of automobile consumption is much lower than the growth rate of the entire market. According to data from the Ministry of Finance, the vehicle purchase tax in the first quarter reached 82.5 billion yuan, down 20.4% year-on-year.
According to the National Bureau of Statistics, the capacity utilization rate of the automobile manufacturing industry in the first quarter of this year was 72.1%, down 6.4% year-on-year. Under the background of pressure on both ends of supply and demand, driving automobile consumption has become an urgent need to stabilize the basic disk of the automobile industry.
However, in this environment, it is not easy to pull automobile consumption, it is necessary to identify new growth points, but also to open up blockages and pain points, and the policy is favorable to provide basic conditions for the upgrading of automobile consumption. Recently, in response to national policies, guangdong province, Shenyang, Tianjin and other multi-level and multi-local governments have introduced policies to encourage automobile consumption.
Guangdong
On the eve of "May Day", Guangdong Province issued the "Notice of Several Measures for Further Promoting Consumption in Guangdong Province".
First of all, continue to implement the special action of replacing old cars with new ones, and give subsidies to those who scrap or transfer out old cars with Guangdong number plates under their personal names, and at the same time purchase new cars with old-for-new models in the province and put them on the plate in the province. Thereinto:
Scrapping old cars, subsidies for the purchase of new energy vehicles of 10,000 yuan / car, subsidies for the purchase of fuel vehicles of 5,000 yuan / car;
Transfer out of the old car, the subsidy for the purchase of new energy vehicles is 8,000 yuan / car, and the subsidy for the purchase of fuel vehicles is 3,000 yuan / vehicle.
Second, encourage the purchase of new energy vehicles. From May 1, 2022 to June 30, 2022, individual consumers will be given a subsidy of 8,000 yuan per vehicle for the purchase of new energy vehicles within the range of old-for-new promotion models in the province. The subsidy is not repeated with the trade-in special action subsidy. It will be organized and implemented by the Provincial Development and Reform Commission and the Provincial Department of Finance.
Third, further optimize the management of car purchases. From May to June, on the basis of the original, Guangzhou increased the number of car purchase indicators by 30,000 and Shenzhen by 10,000 car purchase indicators, and various localities must not introduce measures to restrict car purchases.
The invoice deadline for new cars has been extended from the original June 30, 2022 to November 30, 2022, and the application deadline has been extended from the original July 31, 2022 to November 30, 2022.
Shenzhen, Guangdong
During the "May Day" holiday, Shenzhen also issued a new policy on automobile consumption, which not only improved in car purchase indicators, but also increased car purchase subsidies.
Shenzhen will increase the number of car purchase targets by 10,000 from May to June, while subsidizing the owner of the old-for-new car that meets the requirements, with a maximum subsidy of 5,000 yuan. At the same time, Shenzhen also organized various districts to launch superimposed car purchase incentives.
For example, Futian District directly subsidizes 15,000 yuan for car purchase citizens with a car purchase invoice amount of more than 300,000 yuan; Longhua District provides a subsidy of 5,000 yuan to 20,000 yuan per car for a national VI emission fuel car or a new energy car with more than 100,000 yuan (inclusive), and can be enjoyed at the same time as other provincial and municipal automobile consumption subsidy policies.
In Bao'an District, individual consumers who purchase new cars with a price of 100,000 yuan (inclusive) to 300,000 yuan (excluding) excluding tax can receive a digital yuan of 5,500 yuan to 11,000 yuan / car; individual consumers who buy a new car with a price of 300,000 yuan (inclusive) or more without tax can receive a digital yuan of 16,600 yuan / car. The total subsidy for car purchase is RMB80 million, subject to availability.
Zhongshan, Guangdong
Zhongshan's automobile consumption subsidy activity will be officially launched on May 20, 2022, and it is planned to be completed until the end of December. Subsidies are divided into three categories: "direct purchase of new cars", "old for new" and "motorcycle for cars", all of which are subsidized according to the price of new cars.
Consumers directly purchase new cars, less than 100,000 yuan of fuel vehicles subsidies of 1,000 yuan, 100,000 (inclusive) - 300,000 fuel vehicles each subsidy of 2,000 yuan, more than 300,000 (inclusive) fuel vehicles each subsidy of 3,000 yuan.
Consumers trade in with new, less than 100,000 yuan of fuel vehicles subsidies of 3,000 yuan, 100,000 (inclusive) - 300,000 fuel vehicles per subsidy of 8,000 yuan, more than 300,000 (inclusive) fuel vehicles each subsidy of 13,000 yuan.
Consumers exchange motorcycles for cars, scrap Zhongshan license plate motorcycles for more than 6 years and less than 10 years, give up license plate indicators to merge into cars, according to the price of new cars divided into three levels of subsidies, purchase fuel vehicles below 100,000 yuan, each subsidy of 9,000 yuan; purchase 100,000 (inclusive) - 300,000 yuan fuel vehicles, each subsidy of 10,000 yuan; more than 300,000 (inclusive) fuel vehicles each subsidy of 11,000 yuan. Scrapping a Zhongshan license plate motorcycle for more than 10 years, abandoning the license plate indicator merger into a car, the same according to the above three new car subsidies, the amount is 11,000 yuan, 12,000 yuan, 13,000 yuan respectively.
Shenyang, Liaoning
At the beginning of May, the Shenyang Municipal Bureau of Commerce and the Municipal Finance Bureau jointly issued the "Implementation Opinions on Promoting Automobile Consumption", launched nine policy measures to promote automobile consumption in the city, continued to steadily increase bulk consumption such as automobiles, and guided and promoted the recovery of the automobile market in Shenyang, the expansion of scale, the improvement of consumption quality and service upgrading.
The Shenyang municipal government has invested 100 million yuan to issue car consumption subsidies to individual consumers who buy cars in Shenyang since May 1. Individual consumers who purchase non-operating new cars in Shenyang automobile sales enterprises can apply to the government for automobile consumption subsidies.
Among them, individual consumers who are not operating new cars of more than 50,000 yuan (inclusive) in Shenyang automobile sales enterprises can apply for automobile consumption subsidies from the government. The specific subsidy amount is 2,000 yuan per vehicle if the invoice amount of the new car is 50,000 yuan (inclusive) to less than 100,000 yuan (inclusive); the new car invoice amount is 100,000 yuan (exclusive) to 200,000 yuan (inclusive) or less, each subsidy is 3,000 yuan; the new car invoice amount is 200,000 yuan (exclusive) or more, and each subsidy is 5,000 yuan.
In addition, in order to promote the renewal of old cars scrapped. Continue to implement the subsidy policy for the scrapping and renewal of old cars in Shenyang, and give a one-time subsidy of 3,000 yuan to scrap old cars while buying new cars.
Tianjin Municipality
Since the end of April, many districts in Tianjin have launched the issuance of automobile consumption coupons. Among them, Xiqing District provides car purchase subsidies and policies by the Xiqing District Government and some financial institutions for individual consumers who buy new household cars (fuel vehicles or new energy vehicles), individual consumers who purchase new energy vehicles, and individual consumers who buy cars in installments.
The auto coupons will be issued from April 27 to August 31, 2022, and the total amount will reach 10 million yuan. Residents of newly purchased "National VI" standard fuel vehicles or new energy vehicles in the activity cooperation automobile sales enterprises and household passenger cars with less than 7 seats (including 7 seats) can enjoy it, and the maximum subsidy for bicycles can reach 4600 yuan.
Jinnan District will issue 8 million yuan of car purchase consumption coupons from April 28 to May 31, 2022. In the purchase of fuel vehicles and hybrid vehicles, the purchase amount of 50,000-100,000 yuan subsidies of 2,000 yuan / vehicle; the purchase amount of 100,000-200,000 yuan subsidies of 3,000 yuan / vehicle; the purchase amount of more than 200,000 yuan subsidies of 4,000 yuan / vehicle. For the purchase of new energy vehicles (pure electric vehicles, plug-in hybrid vehicles), the purchase amount of 50,000-100,000 yuan subsidies of 3,000 yuan / vehicle; the purchase amount of 100,000-200,000 yuan subsidies of 4,000 yuan / vehicle; the purchase amount of more than 200,000 yuan subsidies of 5,000 yuan / vehicle.
Hedong District released the car installment consumption activities, during the activities from May 1, 2022 to September 30, 2022, consumers who purchase new cars in cooperative stores and handle THE CCB car purchase installment can enjoy car purchase subsidies, the installment amount of 50,000-100,000 yuan, give 500 yuan / vehicle subsidy; the installment amount of 100,000-150,000 yuan, give 1,000 yuan / vehicle subsidy; the installment amount of 150,000 yuan -200,000 yuan, give 1500 yuan / vehicle subsidy.
In addition, in order to stimulate automobile consumption, some commercial banks in Tianjin also provide credit card car purchase installments and auto theme sub-branches related services. The car purchase installment business covers new cars such as fuel vehicles, new energy vehicles and clean energy vehicles, and used cars (except for new energy used cars), with credit limits ranging from 20,000 yuan to 800,000 yuan, and installment periods ranging from 6 to 60 periods (i.e. 5 years).
Haikou, Hainan
The Haikou municipal government subsidized car buyers who completed the registration of motor vehicles in Haikou from May 3 to June 30.
Among them, the first 2,000 new cars purchased through the trade-in method are subsidized by 3,000 yuan / car; the first 4,500 new cars purchased directly are subsidized by 2,000 yuan / car; and the first 1,000 new cars purchased through group purchase (5 and 5 or more large, medium and heavy passenger transport and trucks with a unit price of not less than 500,000 yuan) are issued with 5,000 yuan / car consumption coupons.
Jiangxi Province
On April 28, the Jiangxi Provincial Government held a press conference to launch the 2022 Jiangxi Commodity Consumption Season. Among them, individual consumers who purchase new fuel vehicles or new energy new vehicle awards will be generated by lottery.
From May 1 to July 31 (subject to the time of the purchase invoice), the new energy vehicles and new fuel vehicles with emission standards above the "National VI" emission standard can be purchased by automobile dealerships in Jiangxi Province, and the jiangxi license plate can be registered to participate in the lottery lottery.
The event set up a total of 36 million yuan of fuel vehicle new car prize pool, 5700 winning places, 5700 planned awards, including 200 first prizes, each award of 50,000 yuan; the second prize of 500, each award of 20,000 yuan; the third prize of 2,000, each award of 5,000 yuan; the fourth prize of 3,000, each award of 2,000 yuan. A new energy vehicle award pool of 10 million yuan is also set up, and the number of winning places is 2,000, and each award is 5,000 yuan.
Nanchang, Jiangxi
In order to accelerate the transformation and upgrading of the automobile consumption market, stimulate the growth of automobile consumption, and promote the steady growth of total retail sales of social consumer goods, Nanchang Economic Development Zone arranged 3 million yuan of automobile consumption subsidies this year.
Automobile sales enterprises registered, taxed and counted within the Nanchang Economic Development Zone purchase new cars (subject to the time of the purchase invoice), and have a Nanchang license plate (including passenger cars, commercial vehicles and new energy vehicles) within the declaration period, and the owner is a consumer of natural persons.
The subsidy event was held in two phases, from May 1 to July 31, 2022 and from October 1 to October 31, 2022.
The subsidy standard is that the car purchase invoice amount (naked car price) of more than 200,000 yuan can enjoy the subsidy amount of 3,000 yuan; the car purchase invoice amount (naked car price) 100,000-200,000 yuan can enjoy the subsidy amount of 2,000 yuan; the car purchase invoice amount (naked car price) below 100,000 yuan can enjoy 1,000 yuan subsidy amount; for users who buy new energy vehicles produced in the economic development zone, the purchase invoice amount (naked car price) is less than 100,000 yuan and then subsidizes 500 yuan / vehicle The invoice amount (naked car price) is more than 100,000 yuan and an additional subsidy of 1,000 yuan / car. The total amount of the two batches of subsidies does not exceed 3 million yuan, and the subsidies are carried out in accordance with the purchase time order, and the first purchase is made up.
Shandong Province
In early April, the General Office of the People's Government of Shandong Province issued the "List of High-quality Development Policies for "Seeking Progress in Stability in 2022 (Second Batch)", which supports the promotion of new energy vehicle consumption, extends the current new energy vehicle purchase subsidy policy in Shandong Province to the end of 2022, and provides a maximum subsidy of 50,000 yuan / vehicle for eligible non-public new energy vehicles in 2022, and a maximum subsidy of 57,000 yuan / vehicle for new energy vehicles in the public domain.
At the same time, expand the proportion of new energy vehicles in party and government organs, public institutions and enterprises and institutions, the proportion of new energy vehicles in new and updated vehicles is not less than 30%; the proportion of new energy vehicles in new and updated vehicles in key areas is not less than 30%, and the proportion of new energy vehicles in online reservation taxis is encouraged, and the proportion of new and updated new energy vehicles in sanitation and postal express delivery is not less than 10%.
Jinjiang, Fujian
On April 29, the Jinjiang Municipal Government announced that it has coordinated 30 million yuan of car purchase subsidy funds, and consumers who buy cars at designated merchants in Jinjiang can also receive subsidies of 3,000 yuan or 6,000 yuan per vehicle in addition to enjoying corporate promotional discounts.
Consumers (including corporate legal persons) who really purchase a new first-hand seven-seater or below non-operational small passenger car with a ticket price of less than 200,000 yuan (including 200,000 yuan) or a first-hand seven-seater or less than 200,000 yuan at designated merchants in Jinjiang City, use POS machines to swipe card transactions to pay when purchasing a car, and the first registration time of the driving license is between May 1, 2022 and July 31, 2022, that is, they have the opportunity to enjoy it.
Vehicle opening fare is more than 200,000 yuan: the car purchase subsidy standard is 6,000 yuan / vehicle, the subsidy limit is 2,500 copies, the total amount is 15 million yuan; the vehicle opening fare is less than 200,000 yuan (including 200,000 yuan): the car purchase subsidy standard is 3,000 yuan / vehicle, the subsidy limit is 5,000 copies, and the total amount is 15 million yuan.
Shanxi Jinzhong
In late April, Jinzhong City, Shanxi Province, issued the "15 Measures issued by the Office of the People's Government of Jinzhong Municipality on Printing and Distributing 15 Measures to Help Enterprises in Jinzhong City To Rescue and Stabilize Economic Development", and from May 1 to December 31, 2022, the city-wide automobile consumption promotion activity of "Enjoying Jinzhong Burning Love Car Purchase" was carried out.
To purchase a vehicle, you need to complete the payment of purchase tax and register the vehicle in Jinzhong City. During the event, subsidies will be given to individual car buyers who purchase passenger cars and mini or light trucks (including pickups) of passenger cars and mini or light trucks (including pickups) in automobile sales enterprises above the quota of Jinzhong City, with a maximum of 10,000 vehicles in the city.
The specific subsidy amount is 60,000-100,000 yuan (inclusive) or less, subsidies of 2,000 yuan / vehicle; the invoice amount is 100,000-200,000 yuan or less, subsidies of 3,000 yuan / vehicle; the invoice amount is more than 200,000 yuan (not included), subsidies of 5,000 yuan / vehicle; each gasoline vehicle is supported by a reward of 800 yuan gasoline consumption coupons.
From the above policies to encourage automobile consumption, it is not difficult to see the following characteristics: First, the subsidies for new energy vehicles are greater, and consumers are inclined to buy new energy vehicles; second, subsidies are diverse, there are direct purchases of cars, there are second-hand replacements, and even subsidies for motorcycle replacement cars; third, subsidies are rich in forms, with cash discounts, installment discounts, consumption coupons, and lottery; fourth, investors are not limited to the government, there are government appropriations, and there are also enterprises to provide preferential treatment.
These policies adapted to local conditions reflect the timeliness of local governments' response to central policies and the flexibility of methods and methods, I believe that under the blessing of compensatory consumption and favorable policies, the local automobile purchase restriction policy is expected to be relaxed, the circulation of second-hand cars in the country will be smoother, and the automobile market is expected to usher in a consumption outbreak period after the epidemic stabilizes, leading the upgrading of automobile consumption.
This article was originally produced by Automotive Business Review
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