Driven by price reduction promotion measures, many new energy vehicle stores ushered in the hot "Spring Festival stall".
On January 27, the surging news reporter visited Tesla, Xpeng, NIO, Lili and other new energy vehicle stores in Shanghai and found that the popularity of each store was generally higher than before the Spring Festival holiday, and many salespeople said that the brand's relevant price reduction promotion measures significantly boosted customer flow.
Tesla stores. Photo by surging news reporter Wu Yuli
"I really can't receive it, and there are more and more people every day." A Tesla store salesperson told The Paper that the flow of customers during the Spring Festival holiday is increasing day by day, and test drives that only need to be booked one day in advance on weekdays currently need to be booked two to three days in advance.
On January 6, Tesla began a sharp price cut in China, ranging from 6% to 13.5%, with Model 3 starting at 229,900 yuan and Model Y starting at 259,900 yuan, a record low. Among them, the model with the largest decrease is the Model Y long-range version, with a decrease of 48,000 yuan.
The aforementioned Tesla salesperson said that the price reduction a few days ago attracted a large number of customers to come to see the car, "There is currently no preferential promotion, many customers who come to see the car are looking at this price reduction, and there is obviously another group of family users during the Spring Festival." ”
Like Tesla, there is also Xpeng Motors. On January 17, Xpeng Motors announced that it will reduce the price of Xpeng G3i, P5 and P7, ranging from 20,000 yuan to 36,000 yuan.
Although not as close as Tesla stores, Xpeng Motors' customer flow is also significantly higher than before the Spring Festival. Some salespeople told the surging news reporter that in addition to the direct price reduction of the three models, Xpeng G9 also launched a cash discount of 5,000 yuan. He said that during the Spring Festival, "sales are still good" driven by price cuts, especially the two models of Xpeng G3i and Xpeng P5 are favored by many consumers.
Although NIO has not reduced the price, the customers who come to see the car continue to flow. NIO salespeople told The Paper that the state subsidy for new energy vehicles ended at the end of last year, but NIO extended it until January 31, 2023, which is equivalent to a discount of 11,000 yuan. At the same time, he also introduced that NIO meets the relevant new energy vehicle subsidy policies in Jiading District of Shanghai, and eligible consumers can receive an additional subsidy of 20,000 yuan from Jiading District.
NIO stores. Photo by surging news reporter Wu Yuli
Different from the above pure electric vehicle brands, the models currently launched by Li Auto are all extended-range models, and it will no longer be able to obtain a Shanghai new energy vehicle license from 2023. Some store sales staff told the surging news reporter that during the Spring Festival, the number of customers who came to see the car "dragged their families with their mouths" increased significantly, but he also admitted that there are indeed many customers who "need to consider" because of license plate issues, "We are mainly family cars for additional purchases, many customers actually already have blue plates, whether there is a green card is not a problem." ”
According to data from the Passenger Association of China, from January 1 to 15, the national new energy passenger vehicle market retailed 184,000 units, down 33% from the same period last month. The passenger association believes that the performance of the car market in the first half of January is generally due to the overdraft of the previous policy, as the epidemic prevention policy after the liberalization of residents' travel tends to normal, consumer confidence recovers, Tesla and other car companies reduce prices, etc., after the Spring Festival, the car market will have a wave of entry-level consumers to buy cars, and February will become the real market launch period after the Spring Festival, but also will be the market launch period after the end of the epidemic for three years.