Hello everyone! I am Chen Jie
Recently, car sales in March came out, and unsurprisingly fell. Total passenger car sales fell by 10.5% year-on-year, of which fuel vehicles fell even more miserably, FAW-Volkswagen and SAIC-GM fell by 40%, Dongfeng Nissan fell by 33%, and even FAW Toyota, which has always been strong, fell by 17%.
There are many reasons for the fall, the lack of core has not been completely solved, this wave of epidemic has led to factory shutdowns, spare parts shortage. Rising raw material prices have also led to higher prices for trams and fuel trucks, and many people have postponed their plans to buy cars.
However, no matter how bad the market, there are always models that sell well. Today I will talk about which cars are rising against the trend in this falling car market, and whether they are really worth buying.
Model Y has been increasing prices continuously
However, it does not affect sales
One of the most obvious changes in the car market in March is the differentiation of trams and oil cars, and the oil cars can't bear to look at it directly, but the electric car is a rising trend. One of the most eye-catching is undoubtedly the Model Y.
The Model Y sold 39,730 units in March, not only the top of the electric car sales, but also the top of the sales of the entire SUV. It led the second place BYD Song by more than 13,000 vehicles, which is almost 2 times higher than the haval H6 that once sold the champion. According to this momentum, perhaps the model Y that dominates the SUV sales for many years will be in the future.
In fact, Model Y also experienced two price increases throughout March, rising 10,000 yuan on March 10, and then adjusting prices again 5 days later, with the long-endurance version and high-performance version rising by 18,000 and 20,000 respectively. There are currently 3 versions of Model Y, with prices ranging from 31.69 to 41.79 million.
So why is the price increase repeatedly, and the Model Y is still selling better and better? I think there are 3 main reasons.
First, the sharp rise in oil prices has made many friends who originally planned to buy oil cars choose electric vehicles instead. Second, although Tesla's negative news is endless, whether it is product power or brand power, it is still one of the best in the same level. Many people who criticize Tesla really vote with their wallets, or choose Tesla.
Model Y interior
Third, the lack of competitors, for oil vehicles, 300,000-400,000 prices, BBA and many second-tier luxury brands launched a tight product line. But for electric cars, there is hardly a BBA at this price point that can be beaten. The only few cars are also oil-to-electricity products, such as BMW iX3, Audi Q5 e-tron and so on.
Therefore, at this price, if you don't want to choose domestic new power brands such as Weilai ES6, it is actually only Model Y.
However, the sales of model Y in April may not be so beautiful, because of the epidemic, Tesla's Shanghai factory has stopped production. The time to fully resume normal production is still uncertain.
BYD Song
DM-i continues to be popular
If the Model Y is not too strong, then BYD Song is the SUV pin crown. IN THE PAST YEAR, BYD HAS BEEN ALL MODELS WITH DM-I BLESSING, ALL OF THEM ARE HARD TO FIND, FROM QIN, TO SONG, TO TANG. And this sales volume can only represent the output, not the market demand, because there is still a large backlog of orders can not be produced.
宋PLUS DM-i
We have said many times about the advantages of DM-i, and the simple summary is that the pure electric endurance is long enough, the fuel consumption is low enough, and the price of the whole vehicle is low enough. Because of the progress of DM-i, the most embarrassing and controversial model that was jokingly called a policy freak by everyone has driven it into one of the hottest market segments.
However, in the past, everyone always laughed at the Haval H6 as a family fighting, and now BYD Song is the same, and the sales volume not only includes DM-i, but also pure electricity and fuel version. Moreover, dm-i models also have two models, Song Pro DM-i and Song PLUS DM-i.
宋Pro DM-i
Of course, now BYD announced that it will not build fuel vehicles, and there will be no fuel version of Song in the future, but we still hope that BYD can sort out and streamline the product line. For example, the difference between Song Pro and Song PLUS is not clear to many people, and the Dynasty series, warship series, and ocean series are also more chaotic. Qin PLUS DM-i and Destroyer 05, it is difficult for ordinary consumers to understand what is different, only think it is a hull product.
BYD is like a science and engineering man, delving into technology can be, but marketing has always been a short board. In fact, the more international manufacturers, the simpler the product line, BYD is not large, but the products are dazzling, can not distinguish the positioning
I hope that BYD can use its own technical advantages to create one or two star products, rather than letting everyone know that BYD DM-i is powerful, and can't distinguish specific models.
Macro Light MINI EV
The demand is very strong, but can the manufacturers still insist?
On the basis of selling nearly 30,000 vehicles last year, the Hongguang MINI EV has risen by 42%, and this month's sales not only exceeded 40,000 vehicles, but also left Xuanyi far behind, ranking first in the car sales list.
Usually this car sells well, and then catch up with the sharp rise in oil prices, it will further stimulate the demand for this low-cost scooter. However, although the market demand is very strong, the pressure on manufacturers to produce this model is increasing, the reason is that they do not make money...
The Hongguang MINI EV became a hit as soon as it was launched, and the biggest selling point was cheap, with a starting price of only 28,800 at the time. But the low allocation of more than 20,000, high with more than 30,000 of this price, even if the configuration is how to save, manufacturers only sell cars is also difficult to make money.
In the past, an important reason why manufacturers dared to sell so cheaply was that the points of pure electric vehicles could also be sold for money. Every Hongguang MINI EV sold can probably get a point, and last year when the price of points was high, it reached 3,000 yuan / point.
But with everyone in the transformation to do electric vehicles, electric vehicle sales last year has reached more than 3 million, car companies save more and more points, oversupply, points are not valuable, it is rumored that this year has dropped to 500-800 yuan / point.
Catching up with the rising cost of batteries this year, the supply chain is tight, and the prices of various raw materials are rising and out of stock, so the Hongguang MINI EV, which squeezes the cost to the extreme, is the most affected.
Since its launch, the Hongguang MINI EV has actually increased its price several times, the earliest basic version of the starting price is only 28,800, and later launched a higher configuration of the macaron version, the starting price increased to 37,600. Just in March, because of the rising cost, Wuling officially announced a price increase, and the price of the MINI EV model increased by 4000-6000 yuan.
Just two days ago, the MINI EV GAMEBOY model was launched, and the high-end version was even more 70,000.
Therefore, although the sales volume of Hongguang MINI EV is very high, but the situation is very embarrassing, not to increase the price may lose money and make money, and once the price increase will lose its core competitiveness, after all, this car is sold cheaply.
What is more worrying is that the China Automotive Research Center recently issued the "Special Evaluation Regulations for Micro Electric Vehicles", which means that such cars will also participate in crash tests in the future. In order to cope with crash tests, it is bound to further increase the cost. Therefore, although sales are hot, the prospects for this low-priced car are not optimistic.
Friends who have a demand for this kind of car, it is recommended that you start as soon as possible, I believe that their price will rise in the future.
Changan CS55
The limelight has always been robbed by the big brother
After talking about 3 electric vehicles that are growing against the trend, let's talk about oil trucks. Among the top 15 SUV sales vehicles announced by the Association of Passenger Vehicles, the CS55 is one of the few models that has grown and increased the most.
Because the CS75 is far greater than the CS55 in terms of sales and sound, the limelight has been snatched away by the CS75, and the CS55 belongs to the kind of model that is not very conspicuous, but it is excellent in all aspects.
In terms of appearance, I personally feel that the new CS55 PLUS is more in line with the aesthetics of the public than the CS75 PLUS. Powered by a 1.5T engine, the maximum horsepower can reach 188 horses, which is a very good parameter in the same class. Although many people question the suspicion of false standards, in terms of actual driving experience, its power is also a very good level in the same class.
The overall tuning of the matching 7-speed wet dual-clutch transmission is smooth, and the gear change speed is indeed not fast, but in most working conditions, it is smooth enough. In terms of reliability, many models of Changan are using this gearbox, which is enough to verify its durability.
Spatially, although the CS55 PLUS positioning is lower than that of the big brother CS75 PLUS, the space is also absolutely sufficient.
In terms of configuration, taking the entry-level model of the automatic transmission as an example, the guidance price of 106,900 has been equipped with a reversing image, a side blind spot image, a leather seat, a 10.25-inch large screen, language control, OTA upgrade, full LED headlights, automatic air conditioning and so on. If there are no special requirements for the configuration, the entry-level model of the automatic transmission is enough to meet the requirements of most car owners. And although the pricing is already very real, there are still about 5,000 concessions in Beijing.
The reason why CS55 PLUS can rise against the trend is that it is cheaper than CS75 PLUS and Haval H6 under the premise of sufficient space, which is more than 20,000 cheaper, which is a more cost-effective choice.
Camry
Brand potential is more important than product power
Let's talk about the Camry, the joint venture B-class car in March can be described as a dismal, Passat, Maiten, Tianlai have not been able to squeeze into the top 15 of car sales, Accord is in the 12th place, but sales fell by 23% year-on-year. The Camry is not only the best-selling joint venture B-class car, but also sold 72.8% year-on-year to more than 22,000 units.
So why does the Camry sell so well? In fact, regarding the comparison of camry and Accord, and Maiten, Passat product force comparison, there are already too many on the Internet. In this case, it will not be repeated, in short, the 2.0L Camry on the power is almost the weakest, the Accord's 1.5T, the Volkswagen Brothers' 2.0T are stronger than it.
In terms of space, the Camry is not the best, although it is enough, but the Back Row of The Magotan and Passat is still much larger than it. In terms of reliability, this is indeed the advantage of the Camry, but the Accord and Volkswagen Brothers are not bad now.
Camry rear row
Therefore, only from the product strength, it is difficult to explain why in the mainstream joint venture B-class car, only the Camry has risen sharply against the trend, and the others have fallen sharply.
Is there another reason for that? Next, I would like to talk about it from the perspective of brand potential, the so-called brand potential is actually the recognition of the brand, reputation, and brand premium.
In the past few years, the concept of "Volkswagen Advanced" has been deeply rooted in the hearts of the people, and in the B-class car, it has always been Volkswagen's double male pressing the "Japanese Three Musketeers". Maiten Passat not only offers fewer deals, but also higher sales. In recent years, the concept of "mass superiority" has gradually stepped down from the altar, and even become ridicule and ridicule.
Toyota has established its own value system with the TNGA architecture, and the new cars under the TNGA architecture not only abandon the image of Toyota's moderation and become younger, but also strengthen safety, and repeatedly get the highest rating in the crash test of The China Insurance Research Institute. And safety is the focus of Volkswagen's sales spit on Japanese opponents in the past.
However, Volkswagen's models have repeatedly overturned in safety, coupled with the fact that Volkswagen's potential consumers are older, and the image of The Maiten Passat is also more business-oriented, so they are becoming more and more difficult to be accepted by young consumers.
Therefore, from the perspective of brand potential, it was once Volkswagen that pressed the Japanese system, but now Toyota has turned over, and in terms of brand acceptance and reputation, it has established obvious advantages over Volkswagen, Honda and Nissan.
Therefore, although the Camry's product strength is not the best, it is completely enough, coupled with the blessing of Toyota's strong brand potential, it has also achieved a sharp rise against the trend.
Of course, the sales of a car have risen sharply, for many reasons, I just put forward a new angle in addition to the product force, and what other reasons, welcome to discuss together in the message area.
Write at the end
The car market fell significantly in March, and sales may be worse in April due to the impact of the epidemic. But the sluggish car market is also pregnant with new changes, such as fuel vehicles and electric vehicles are accelerating differentiation, and electric vehicle sales are still growing against the trend. In addition, joint venture brands and independent brands are also differentiating, and the share of independent brands is rising rapidly.
Models with declining sales can find various reasons, such as the epidemic, supply chain crisis, etc., but the models that rise against the trend have only one reason, that is, they really meet the real needs of consumers.
Finally, what are your views on these models with rising sales, welcome to leave a message to discuss.