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Complaint surge sales encounter obstacle Retaliatory complaint brand inventory | 315 car consumption eight

This year's 315 has not had a car company on the list, and I don't know whether it is the performance of each brand that is watertight or whether this year's hot spots are quite unable to take into account the automotive field. In fact, the editor of "Dao Ge Said Car" found that when the time point of 315 was approaching, many brand owners were actively complaining about adding firewood and hoping that their models could be on the 315 party. Below, the editor of "Dao Ge Says Car" will sort out the car brands that have been "retaliatory complaints" by car owners.

It is difficult to return to the peak of the GAC Trumpchi GS4

Looking back at GAC Trumpchi GS4, it has reached the sales volume of more than 10,000 per month, and even the long-term monthly sales have passed the mark of 20,000 and 30,000, which has supported the sales of GAC Trumpchi for a while, and can compete with the Shenche Haval H6 in the sales list of its own brand SUVs, and now it has become a frequent visitor to the complaint list from the top three of the SUV sales list. The 2015, 2016, and 2017 models broke out of the double-clutch transmission with setbacks, abnormal noises, oil leakage and other failures, making it one after another on the SUV complaint list. Until now, old car owners have been constantly complaining about the GS4 transmission.

However, it is such a model that has been complained about by car owners to the forefront every year, but it has never been on the 315 party, and the old owners of this year's GAC Trumpchi GS4 are they going to be disappointed again?

Although the 2018 model was equipped with a 6AT, and even the dual-clutch transmission was completely cancelled in the 19th and 20th models, the reputation and sales of the Trumpchi GS4 began to go downhill, and the sales target of GAC Trumpchi was therefore "stillborn". From the monthly sales of about 30,000 units to the current average monthly sales of only about a few thousand units, Trumpchi GS4 may be difficult to return to the peak of sales.

Complaint surge sales encounter obstacle Retaliatory complaint brand inventory | 315 car consumption eight

According to public data, from January to December 2021, the cumulative sales volume of Trumpchi GS4 was 72,087 units, with an average monthly sales of about 6,007 units. In January 2022, GAC Trumpchi GS4 sold 8,182 units in a single month, compared with the same period in 2021, the sales volume of Trumpchi GS4 fell by 43.01%.

At present, the field of domestic independent brand SUVs is in a state of "fairy fighting", although the new GAC Trumpchi GS4 complaints in the gearbox, engine have been greatly reduced, but the rust problem, intelligent configuration Caton failure and abnormal sound and other problems still exist, GAC Trumpchi GS4 can return to the peak of the possibility does not seem to be large.

A foot in the door bmw 5 series, X3

Many model complaints are protracted battles, March is only a period of time in their complaints, while BMW 5 Series, X3 is not the case, they can be regarded as the only model that began to complain about the surge in March.

In fact, the owners of these 2020 BMW 5 Series, 2020 and 2021 BMW X3 have already discovered the problem of the castrated version of the ID7 system, and they do not know whether there is another layer of deep meaning behind the time of choosing this point in March.

Complaint surge sales encounter obstacle Retaliatory complaint brand inventory | 315 car consumption eight

It is understood that BMW's previous official promotional materials have shown that BMW 5 series and other models will be equipped with ID7 vehicles with remote software upgrade functions. However, according to the owners, the real situation is that some models are equipped with a castrated version of the ID7 system, and there is no menu of "remote software upgrade" on the car machine, but the owner's manual of the owners is written in black and white with this function. In view of the lack of functions described in the owner's manual, some car owners have complained to car dealers, BMW's official hotline, and 12315, but BMW officials have always refused to admit the existence of a castrated version of ID7, and have not given any reasonable solution, but passed it on to dealers to appease the delay.

Although many car brands have faced the problem of false publicity and allocation reduction in recent years, luxury cars will even "cut corners" to encounter complaints from car owners, which is really contrary to the impression of luxury cars in people's minds.

Complaint surge sales encounter obstacle Retaliatory complaint brand inventory | 315 car consumption eight

Brother Nan's Tanyue and Tiguan L

According to the data of the vehicle quality network, FAW-Volkswagen Tanyue ranked first in the 2021 automobile complaint list with 1852 complaints, and the reason for the complaint was the blockage of the particle trap. In addition to the car quality network, there are also many owners of FAW-Volkswagen Tanyue on other complaint platforms, as its sister model SAIC Volkswagen Tiguan L, although it is the same problem, but the volume of complaints is inferior to FAW-Volkswagen Tanyue.

According to a SAIC Volkswagen Tiguan L owner, because the owners of FAW-Volkswagen Tanyue are mostly young people and know more about the complaint platform, while the owners of SAIC Volkswagen Tiguan L are mostly middle-aged people busy with work and family, many people do not know to complain on various complaint platforms. However, despite this, the number of complaints about SAIC Volkswagen Tiguan L should not be underestimated, ranking twelfth in the list of a complaint platform with 662 cases in 2021.

On the eve of 315, the owners of FAW-Volkswagen Tanyue and SAIC Volkswagen Tiguan L are still sparing no effort to complain on the major complaint platforms, and in some car owners, the editor noticed that the group owner also released an announcement on the way to participate in the collection of CCTV 315 clues, calling on everyone to send a complaint email to the 315 mailbox.

Complaint surge sales encounter obstacle Retaliatory complaint brand inventory | 315 car consumption eight

It can be said that for complaints, the owners of FAW-Volkswagen Tanyue and SAIC Volkswagen Tiguan L are not only united but also very persistent, and have been complaining for more than a year and are enthusiastic, are they depressed that they were not selected at the 315 party? Although these two models did not appear on the 315, the surge in complaints still affected their sales to some extent.

Judging from the sales trend of FAW-Volkswagen Tanyue in the past year, it is constantly deducing the peaks and troughs, the highest monthly sales volume of 16159 vehicles in March, the lowest monthly sales volume in July is only 375 vehicles, to know that July is not the off-season of the car market, this sales data is difficult to say is not because of the impact of the surge in complaints. In addition, compared with the sales of 152366 units in 2020, FAW-Volkswagen Tanyue sold 89,339 units in 2021, down 41.36%.

Complaint surge sales encounter obstacle Retaliatory complaint brand inventory | 315 car consumption eight

The sales trend of SAIC Volkswagen Tiguan L in the past year is also not optimistic, with sales of only 431 vehicles in June 2021 in the non-off-season. Compared with the sales of 178574 vehicles in 2020, the sales of SAIC Volkswagen Tiguan L in 2021 were 158385, down 11.3%.

Complaint surge sales encounter obstacle Retaliatory complaint brand inventory | 315 car consumption eight

Faw Toyota Corolla

The Compact Caroline, as the sales director of FAW Toyota, has always been recognized by the market, but in recent years, it seems that it has also been unable to escape the fate of complaints that surge sales have been blocked. On the vehicle quality network, FAW Toyota Corolla ranked ninth in the 2021 complaint list with 586 complaints, and the complaints were transmission setbacks, abnormal noises, engine abnormal noises and cracked body parts.

According to the statistics of China.com's auto quality complaint platform, Corolla's complaint cases account for about 40% of all complaints from FAW Toyota, and the complaints are mainly concentrated in abnormal noise and transmission setbacks. Since the beginning of 2022, FAW Toyota Corolla has not stopped, and the problem of transmission noise has been complained by the owners of the 2017, 2019 and 2021 models.

In addition to the increasing number of quality complaints, in June and July last year, FAW Toyota Corolla launched two recalls due to quality problems. Once due to the vehicle high-pressure fuel pump part of the components are not fully pressed, during the use of the high-pressure fuel pump inside may occur abnormal wear, high-pressure fuel pump weld may produce fatigue cracks, there is a possibility of fuel leakage, recall its faulty Corolla vehicles, the number of up to 191,900 vehicles.

Complaint surge sales encounter obstacle Retaliatory complaint brand inventory | 315 car consumption eight

Another time, due to the imperfect brake control computer program of the adaptive cruise system carried by the vehicle, the brake lights were not lit when the system performed slight braking in part of the speed range, which did not meet the requirements of the relevant national mandatory technical standards, and in extreme cases, it may cause rear car rear-end collisions, and recalled 116,600 Corolla twin engines.

Since the quality recall in June and July last year, sales have immediately responded to the decline. In August last year, FAW Toyota's Corolla sold 12,606 vehicles, a cliff-like decline year-on-year and month-on-month, with a range of 51.45% and 60.54% respectively.

Although the Corolla family has always been the sales pillar of FAW Toyota, from the sales volume announced by FAW Toyota in 2021, the Corolla family has sold a total of 330,280 vehicles, down 8% from the 357165 vehicles in 2020, which may also be affected by Corolla's large number of complaints and recalls.

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