In the selection of joint venture models, European and American brands have a very high audience in the Chinese market, of which Buick and Volkswagen, two brands belonging to the international large automobile group, can be called very representative of the two major choices, similar product positioning and similar prices of mainstream models, but also let the audience of these two brands have a high overlap.
Because of this, many consumers often hesitate between these two brands when buying a car, especially SUV models, under the influence of the "dual model" strategy of North and South Volkswagen, there are more than two models at the same price point; this also deepens the doubts of potential consumers before buying a car, so how should models between different price points be selected between Volkswagen and Buick with similar prices and similar brand images? This shopping guide article focuses on the analysis of the advantages and disadvantages of the two main models in different price points from the configuration.
200,000 entry: the choice between "leapfrogging" and "just needing"
With the change of consumer concepts and the decline in product prices in the market, the joint venture medium-sized SUVs of about 200,000 have become a very popular choice, of which FAW-Volkswagen Tanyue and SAIC Volkswagen Tiguan L are the two mainstay medium-sized SUVs of the German series, and it is precisely because the price threshold of these two models is in the early 200,000 (the official guidance price of Tiguan L is 21.58-28.18 million; the guidance price of Tanyue is 2049-26.49 million), which naturally has also become the sales volume of Volkswagen brand medium-sized SUVs.
The Buick medium-sized SUV In this price range, after the product refinement positioning, now has two styles of OncoveY S and Oncove Plus to meet the diversified car needs of different families, and has a direct competitive relationship with the two medium-sized SUVs of North and South Volkswagen at the price level, of which the official price of OncoveY S is 209,900-27.99 million, and the guidance price of Oncove Plus is 22.99-30.99 million.
Among the entry-level (minimum) selection of the three models, the basic configuration of FAW-Volkswagen Tanyue is slightly higher than that of the same door, such as the standard knee airbag, electric trunk, electric adjustment of the main co-pilot, automatic air conditioning, etc.; but from the perspective of power specifications, FAW-Volkswagen Tanyue is relatively "cheap" existence, as a medium-sized SUV with a length of nearly 4.6 meters, only equipped with the Volkswagen brand entry-level EA211-DJS 1.4T+ The powertrain of a 7-speed wet dual-clutch transmission; the book parameters of 150 hp at a maximum horsepower and 250 Nm of peak torque don't seem to appeal much to young people.
Compared with the Tiguan L, which is equipped with a low-power version of the 2.0T engine in a decent manner, the Encore S, which adopts the 1.5T+48V light mix system, although it looks slightly inferior in terms of displacement specifications, the maximum horsepower of the engine is the highest existence of the three models, and the gearbox specifications also use the 9AT hand automatic transmission under the Buick brand, and the mechanical specifications are more transgressive, after all, most models at the same price are mainly dual-clutch transmissions and CVT stepless transmissions. The multi-gear 9AT gearbox not only overshoots the standard, but also performs very well in driving smoothness and shift efficiency.
And Buick for the Chassis of the Encore S model has made a more precise sporty adjustment, in the driving characteristics of the performance of more sporty and tight, compared with the same price of the main comfortable medium-sized SUV mainstream competitors, the performance of the Encore S in the dynamic level can better meet the price range, the pursuit of driving pleasure of young consumers.
In order to further meet the needs of potential owners of the Encore S to have a higher-end experience when using the car, the entry-level version of the Encore S has a choice of three driving modes of sport, standard (comfortable) and snow, and has an active opening and closing grille, a multi-layer soundproof glass in the front row, an active noise cancellation function for the whole vehicle, and a smart car machine system that can support OTA remote upgrades that is highly valued by young consumers today; these configurations are not available on the other two Volkswagen SUVs.
Summary: About 200,000 to buy a joint venture medium-sized SUV can basically only purchase the entry-level model, and in the above three models, combined with the driving pleasure, intelligent upgrading of the vehicle and the performance of driving comfort, the comprehensive product strength of the Oncovi S is obviously more comprehensive, but if it is a "configuration party", the entry-level Tanyue is also a suitable choice, but the objective fact of insufficient power requires consumers to consider more.
250,000 advanced: Oncover Plus has more size advantages
The car purchase budget will be increased to about 250,000 yuan, Buick Encore's segmentation advantage is more obvious, under the premise that the other two Volkswagen brand models in the same level are only equipped to improve, the body size of Buick Encore Plus is a circle compared to the two competing models of the same level, and at this price level, The power unit of oncover Plus has also been replaced by a 2.0T high-power engine equipped with intelligent cylinder change technology, with a maximum horsepower increase of 237 hp and a peak torque of 350 Nm, which is better than the EA888's 2.0T engine in terms of performance performance and fuel economy control.
For most home users, the larger Size Ofcovy Plus often means that there is a more spacious and comfortable car space, the "big five-seater" version has naturally become a popular choice, under this premise there is a detail that must be paid attention to, that is, in the dynamic riding experience of the three models, the comfort performance of the Oncovi Plus is better than the other two Volkswagen SUVs, not only because the Oncovey Plus has active noise cancellation and other functions, but more importantly, the design of the seats in the car The thick and softly padded rear seats provide considerable comfort, while volkswagen's two models use a harder material, which slightly reduces the comfort of the whole vehicle when riding for a long time.
The experience of technology configuration Buick Encore Plus is still ahead, although in the configuration table, the intelligent car system of the three models supports the mainstream smartphone interconnection, but Buick Encore Plus uses the voice interaction system developed by domestic enterprises, and the experience on the intelligent interconnection is more "smart" than the relatively dull self-developed system, which also enhances the friendliness of the Ankowi Plus to a certain extent.
300,000 quality: Since it wants to be "big", why not flagship?
In the price range of more than 300,000 yuan, if you do not choose a luxury brand in the traditional sense, in the field of ordinary joint venture brands, it can almost be said that it is the main battlefield of more "advanced" medium and large SUVs, although the sales volume of this market segment is not particularly outstanding, but the attention has not been low, after all, in this price range that can contact luxury brands, the main appeal of consumers is also more than "just need" More "enjoyment" demand.
SAIC Volkswagen Tuon is the earliest "early adopter" representative model in this field, with the brand influence of SAIC Volkswagen, Tu Ang also adopted a "mark-up" approach to sales when it was first listed, but with the increase of competitors at the same level, more and more new cars also "moved the cheese of Tu Ang", and Buick Encore Banner is one of the rising stars in many joint venture brands in large SUVs.
From the design point of view, the Encore flag is more "exquisite" than Tuang; at the appearance level, Tuang continues the design style of the public's straight and tough, creating a very majestic momentum, while the Buick Encore flag uses a soft and strong curved design method, making the appearance present an elegant and intellectual posture.
The same is true for the interior part, Tuon's interior has a very similar sense of similarity with the models of the same brand, although based on positioning, the level of materials has improved, but the overall freshness is not outstanding, while the interior of the Encore banner can obviously feel the Intention of the Buick brand to build the Encore flag into an SUV worthy of "flagship positioning", a large number of leather materials and central control design with artistic treatment also make the whole vehicle look more luxurious.
Although the size level of the Encore flag is not as good as the Tuon, but the best "platform theory" of the Volkswagen Tuon in the comparison with the Encore flag is exactly "lost" on the platform; Tuon out of the 100,000-class model has been using the MQB horizontal platform, and the Encore flag is derived from the same C1XX platform as the General Group luxury brand SUV production, in the mechanical specifications are also in line with the luxury model, such as the use of the front suspension hydraulic bushing commonly found in the luxury model and the design of the five-link independent rear suspension, and the conventional model of the "" Multi-link (four-link design) rear suspension "Compared with the rear suspension of the Encore Flag, the action of the rear suspension of the Encore Flag will be more delicate when dealing with the vibration of the road surface, in other words, in the rear row of the Anko Banner, it is more able to appreciate the quietness and comfort performance of the luxury car in people's impression.
Coupled with the active noise reduction and variable cylinder turbocharged engine installed from the low-end model, it further adds a luxurious experience with a sense of value to the Encore Banner.
epilogue
Buick and Volkswagen, whether from the product pedigree, brand positioning or consumer cognition, can be called a pair of "joyful enemies", but if you carefully compare, you can find that in fact, Buick and Volkswagen's product concept is relatively different. Although under the influence of the market environment, it is not uncommon for a brand to launch several models in the same segment to refine the user group, Buick seems to be more willing to make its own models into masterpieces with its own distinctive characteristics in the same price range, such as the Oncovey S, which mainly targets the control needs of young consumers, the Oncovey Plus, which focuses on home space, and the Anko Flag, which highlights the sense of luxury value.
It is precisely because of such characteristics that consumers can be more aware of their own needs when choosing a car, and there will be no "no difference between the two" car purchase conclusions, under the premise of the pursuit of technology, comfort and performance, the Buick brand SUV may be more able to reflect the sense of value and uniqueness between the models, so as to truly achieve the purpose of "accurate car purchase".