FAW-Volkswagen Tanyue this medium-sized SUV is not obvious on the 3 years of hot sales of 450,000 vehicles, it with "large space" and "high value" to attract consumers, an average of more than 1 minute can sell a car, the highest monthly sales of nearly 17,000 vehicles, many months won the top of sales, but also the youngest sales crown at that time, it can be said that this SUV has occupied the C position since its listing in 2018. So, why is its sales performance still high? Quite simply, any successful case has its own logic behind it, Tanyue is listed at a price of 18.69-26.49 million yuan, which looks very close to the price of most joint venture compact SUVs, in fact, it is a medium-sized SUV, which is "leapfrogged" in price, to put it bluntly, it is more cost-effective.
Second, Tanyue is the second SUV launched by FAW-Volkswagen after the exploration song, shouldering the heavy responsibility of increasing sales for FAW-Volkswagen, its "brother" model - Tiguan L is savoy Volkswagen's highest-selling SUV, and Tanyue wants to stand out, the first "enemy" is Tiguan L, after all, these two cars have the same origin, and it is reasonable for consumers to compare them. What are the advantages of Tanyue? In addition to the lower price, the power choice is also more abundant, Tiguan L only provides a 2.0T engine, while Tanyue in addition to the 2.0T engine, also provides a 1.4T engine, and the transmission system of the 1.4T model is consistent with the 2.0T model, which is a 7DSG wet dual-clutch transmission, which dispels consumers' concerns.
Third, Tanyue has a lot of space, although its body size is not dominant, thanks to its use of MQB A2 platform to create, is a short body + long wheelbase design, in the case of body size is not dominant, but can maximize the space inside the car, its rear seating space compared to most of the joint venture compact SUVs are spacious, basically with Tiguan L between Bozhong, the sense of volume is very strong. In terms of configuration, its basic configuration is very rich, electronic handbrake, automatic parking, reversing image, 3 driving mode switching, leather multi-function steering wheel, 8-inch central control screen, 6 horns, LED near/high beam lights, LED daytime running lights, CarPlay, CarLife, Internet of Vehicles, etc. are all standard in the whole series, and the configuration is still very thick.
After seeing the sales of FAW-Volkswagen Tanyue, I know why Qijun can't sell. The sales of the previous generation of X-Trail are indeed "very capable", but after Dongfeng Nissan launched a new generation of X-Trail, its sales have deteriorated, the new car has a higher appearance, stronger power, a more advanced interior, and also follows the "big sofa" seat of the previous generation model, it is reasonable to say that its sales should be better, but its sales are sluggish, why is this? We can look at its sales performance in the past two months to have a general understanding of the sales volume of Qijun. In September this year, X-Trail sold 3355 units, and in October sold 2942 units, the sales performance seems to be OK, but the average monthly sales of the previous generation of X-Trail can easily exceed 10,000, and the sales of the new X-Trail cannot be said to be very successful.
When we analyze its sales volume, we ultimately have to look at the product strength. Compared with the previous generation, the appearance and interior of the new car have been completely changed, which is an advantage, but its power system has also been changed, which is a disadvantage. Countless car companies with their own painful lessons to tell us, how today's consumers hate the three-cylinder engine, but Qijun still does not listen to persuasion to insist on using a 1.5T three-cylinder engine, although its 204 hp / 300 Ng · meter book parameters can already be comparable to the 2.0T engine, but consumers are "talking about tiger color change" for the three-cylinder engine, even if your technology is good, the noise and jitter suppression is excellent, as long as it is a three-cylinder engine, consumers will look at it differently, just like Buick Yinglang. Forced by the market, it was changed back to the four-cylinder engine, and its sales also became better. On the other hand, although its 1.4T engine displacement is lower than that of Kijun's 1.5T engine, it is a four-cylinder engine, which is more acceptable to consumers.
So, what do you think about the four-cylinder Tanyue and the three-cylinder Qijun?