"I have a car" original market report: With the resumption of work and production after the Spring Festival this year, the sales list for February this year has been released, of which the FAW-Volkswagen brand sold 79,080 units in February, an increase of 1.8% year-on-year, which is less than the number of car companies that still achieved year-on-year growth in February, and after the cumulative sales in January this year, its total sales in the first two months of this year reached 189,100 vehicles.
Specifically, in terms of models, models such as FAW-Volkswagen Bora, Sagitar, and Maiteng are still very stable in the field of cars, with monthly sales of more than 10,000 units in a single month, while in terms of SUVs, even if Tange and Tangyue only achieved 5161 and 9898 vehicles in a single month, there were still 26.53% and 39.79% year-on-year growth rates of varying degrees.
In fact, FAW-Volkswagen's hot sales are not surprising. According to official data, FAW-Volkswagen sold 1.8577 million new cars (including Audi imported cars) last year, continuing to win the sales championship of domestic passenger car companies. Among them, volkswagen brand terminal sales exceeded 988,600 vehicles, although affected by multiple factors such as the epidemic and chip shortages, compared with the previous year's performance has declined, but this achievement can still rank in the forefront of the joint venture car companies.
In addition to the still popularity of fuel vehicles, the business of the new energy vehicle sector is also getting better and better, FAW-Volkswagen brand has launched ID.4 CROZZ, ID.6 CROZZ new pure electric SUV last year, these two new cars based on the MEB platform have been widely praised by users and the media since their launch, and with the upcoming introduction of the new ID.3 this year, it is expected that the FAW-Volkswagen ID. family will reach a new high in terminal sales in 2022.
Of course, this year, the new cars under the FAW-Volkswagen brand will also usher in a number of mid-term remodeled models, covering mid-term remodeling Sagittarius, mid-term remodeling Ofo, mid-term revamping Tange and mid-term revamp tanyue and so on. "I have a car" has recently made a detailed analysis of the mid-term modification sagittarius, mid-term revamp tan song, etc., of which the most important update of the new sagittarius is the first launch of the new 1.5T EA211 Evo engine, while the interior and exterior decorations have been remodeled, and the product power is unprecedentedly powerful. Today, we will mainly analyze and report on the mid-term revamped Tanyue new car product strength and the current Tanyue market, hoping to help you in your recent car purchase plan.
▲ The current FAW-Volkswagen explores the market
Recently, "I Have a Car" visited the FAW-Volkswagen 4S store in our region (BJ) and learned that the 2022 Tanyue comprehensive discount currently on sale is 59,000, and there is more room for bargaining in the store. Car purchase conditions need to be Beijing brand indicators, in-store insurance four main insurance (car damage, theft, three and no deductible) can enjoy this discount, comprehensive service fee of 3000, sent to the store decoration (including film, foot pads, driving recorder, etc.).
In addition, it is worth noting that the 2021 Tanyue offer is a basic discount of 50,000 yuan + a maximum replacement subsidy of 9,000 yuan, of which the replacement subsidy is superimposed according to the basic replacement of the Beijing license plate of up to 6,000 yuan plus the replacement of the restricted purchase city of 3,000 yuan (regardless of model brand). Note: Of course, if you have an old FAW-Volkswagen car in your hand, you can also enjoy an additional 2,000 yuan of replacement subsidies for the same brand on the basis of 9,000 yuan, and after superimposing, there will be a replacement subsidy of 11,000 yuan.
▲ What kind of FAW-Volkswagen SUV does Tanyue have?
2018 is the first year of FAW-Volkswagen's SUV, and two new cars, T-ROC Tange and Tangyue, have been launched in one go, filling the product gap for many years with a rapid and unconcealed trend. Although it is such a late SUV, but with the Volkswagen's god car aura, the Tanzi family SUV still set off a chasing wave in the market, of which Tanyue even rushed to 20,000 vehicles in the early stage, it seems that the car market winter can not stop its late momentum.
The reason why Tanyue can achieve such excellent results is inseparable from the powerful attack of the pricing strategy, as a medium-sized SUV with a starting price of only 200,000 yuan at this stage, its car purchase threshold is far lower than the 215,800 yuan of Tiguan L and 220,000 yuan of Guandao, which naturally releases a lot of price sincerity to the market.
Moreover, due to the current Tanyue approaching the mid-term reform, the current discount of the car is gradually increasing, to the 2021 Tanyue 380TSI four-wheel drive R-Line version as an example, the official guidance price of the car is 249,900 yuan, combined with a comprehensive offer of 59,000 yuan, the naked car price of 190,900 yuan has actually been explored into the compact SUV market, such a dimensionality reduction blow is undoubtedly an important thrust for the continuous increase in sales of Tanyue.
In fact, at the beginning of Tanyue's size setting, it also aimed at the ambiguous area between the compact and medium-sized SUV markets, for example, its 2731mm wheelbase is not as good as the 2791mm of Tiguan L and the 2820mm of Guandao, but compared with the 2660mm of Honda CR-V, it has obvious advantages, plus the current Tanyue itself has a three-dimensional size of 4589x1860x1660mm, which can be said to be quite secure for a 5-seat SUV ride space, and now after adding terminal discounts, Extremely competitive at the same price point.
In addition, for such a level of medium-sized SUV, the cockpit atmosphere is also the focus of users can not be ignored, so Tanyue changed the past Volkswagen model in the middle of the square center console shape, to the driver's side to add freshness, while like the piano paint material, imitation carbon fiber trim panel (R-Line model exclusive), chrome hemming and other elements of the integration, and the addition of 10.3-inch full LCD instrument and 9.2-inch central control touch screen technology combination, but also the texture of the entire center console to improve a notch.
In addition, the Ministry of Industry and Information Technology recently officially announced a set of FAW-Volkswagen Tanyue declaration map, the mid-term redesign is mainly for the appearance of the improvement, the new model compared to the current model retains the overall outline, the intake grille adds X trim, the front and rear bumper style fine-tuning, but the most obvious change in the car is in the rear of the new addition of the transverse taillight group.
In addition, due to the adjustment of the appearance, the size of the new model has also changed slightly compared with the current model, of which the former has increased by 3mm/4mm to 4592mm/4593mm in length, 5mm/9mm to 1665mm/1669mm in height, and the rest of the size remains unchanged, and the wheelbase is still 2731mm.
As for the three major parts of the vehicle, FAW-Volkswagen has always adhered to the German quality standards to give users a reliable experience, so Tanyue has applied the most mature powertrain in the family, including three sets of power solutions of 1.4T and 2.0T high/low power, all matched with 7-speed DSG dual-clutch transmissions.
Specifically, the parameters are 1.4T with a maximum power of 150 hp (110W) and a peak torque of 250 Nm; a 2.0T low-power version of 186 hp (137 kW)/320 Nm; a 2.0T high power version of 220 hp (162 kW)/350 Nm, a maximum acceleration of 7.6 seconds per 100 km/h and a minimum fuel consumption of only 6.7 liters.
▲ Which one is worth buying now?
Recommended model: 2022 380TSI 4WD R-Line
There are three FAW-Volkswagen Tanyue two-wheel drive versions in 2022, corresponding to the 280TSI two-wheel drive luxury intelligent connection version, the 330TSI two-wheel drive luxury intelligent connection version and the 330TSI two-wheel drive luxury intelligent connection version Plus, of which the 1.4T entry-level model is indeed only suitable for those users with relatively limited budgets, and they will not mention too much, after all, according to sales, this car is not the usual main sales model.
The price of 220,900 yuan of 330TSI two-wheel drive luxury smart connection version compared to 236,900 yuan of 330 TSI two-wheel drive luxury smart connection version Plus difference of 16,000 yuan, the latter's configuration improvement is mainly focused on comfort and technology configuration level, compared with the front parking radar, steering wheel heating, 9.2-inch central control screen, satellite navigation, TYPE-C charging interface, turn headlights and heatable sprinklers, etc., in the case of cost performance alone or two-wheel drive luxury smart connection version is more cost-effective, After all, the configuration improvement of the Plus version is of little use to the old driver.
In addition, last year, faw-Volkswagen Tanyue 330TSI version owners suffered from particle traps, and the vehicles of these owners were plagued by poor GPF, resulting in high fuel consumption and sluggishness in stepping on the accelerator.
However, after a few months, FAW-Volkswagen has given the best solution, for the hardware and software have been fully upgraded, through the re-optimization of the engine program and increased thermal insulation protection and other measures, so that users do not need to run high-speed to achieve GPF regeneration, in the daily car stage can achieve regeneration, and according to manufacturers, they have carried out repeated trials, through this latest method, will effectively solve the problem of the early GPF. At the same time, this also means that when you want to choose the current Tanyue 330TSI model, you don't have to struggle with GPF congestion.
The 380TSI four-wheel drive R-Line version priced at 249,900 yuan is already the sub-top version of the 2022 Tanyue car series, and it is also from this version that the fifth-generation BorgWarner four-wheel drive system is standard, and the version does not have a particle trap, which is 13,000 yuan more expensive than the 330TSI two-wheel drive luxury connected version Plus, in addition to the more powerful 2.0T engine, it also adds off-road mode, snow mode, steep slope slow-down, R-Line interior and exterior trim kit, Steering wheel shift.
Even if the price of the R-Line version of the car has gone to nearly 250,000 yuan, but combined with the comprehensive discount of the whole series of naked cars only more than 190,000 yuan, but also has the advantages of large space, four-wheel drive and high-power powertrain, which is really rare in the market segment, considering that most families in the future will have to deal with short-distance or long-distance travel, we recommend that the R-Line version can adapt to more travel scenarios.
The 380TSI four-wheel drive luxury connected version pro car price is 264,900 yuan, 15,000 yuan more than the R-Line version, although more parallel assist, lane departure/hold, 360 ° panoramic image, full speed domain adaptive cruise, etc., but considering that these extra configurations are not usually useful for old drivers, so this version is only suitable for those with a good budget to buy.
"I have a car" summary: As a new German joint venture SUV that continues to sell well, Tanyue's "maximum net worth space" concept and excellent powertrain are definitely advantages, combined with such a generous preferential margin and FAW-Volkswagen's golden signboard, it is completely worthy of a joint venture medium-sized SUV that cannot be bought wrong. "I have a car" there are more original innovative car / price reduction market reports yo, come to get the first-hand purchase of cars, car information!