"I have a car" original innovative car analysis: BMW Group Chairman Chiptse once said at the group's annual financial report press conference: "BMW Group has set ambitious goals for 2021. We started the new year with a strong momentum, we have a clear route plan, and we will resolutely transform the electrification, digitalization and sustainable development characteristics brought about by the transformation of the industry into a real competitive advantage for the BMW Group in the future. ”
So take advantage of this before bmw brilliance X5L listing opportunity, the official also brought a new BMW Brilliance i3, the car is currently only 1 model in the whole series, the manufacturer's suggested retail price of 349,900 yuan, in addition to the new car also provides a number of car owners' rights, such as 8 years or 160,000 kilometers of high-voltage battery warranty, 8 years or 120,000 kilometers of motor electronic control warranty and 3 years or 100,000 kilometers of vehicle warranty and so on.
▲ What kind of BMW Brilliance new car is the i3?
The new BMW i3 has only one eDrive 35L model in the entire series, priced at 349,900 yuan. First of all, it needs to be clear that this price is not expensive, and even the sincerity is enough. The guidance price set by the new car this time is similar to the price of the 2022 redesigned 325Li M sports suit, and even its price is much cheaper than the 330Li model, and it has since become the lowest price BMW pure electric model on the market.
The new BMW Brilliance i3, under the name of "i3", has been picked up by the domestically extended wheelbase pure electric 3 series to continue to move forward. The arrival of the new car is also the first BMW domestic electric car, the new i3 and the previously familiar showmanship operation i3 is actually two different things, in addition to the latter with the same name, the two basically have no connection. To put it bluntly, the new i3 is a special model launched specifically for the Chinese market, while the old i3 is a global synchronous model.
Because it is based on the product of the fuel version of the 3 series, the new BMW i3 is based on the CLAR platform, and many people complain that this car is "oil to electricity", but I personally feel that this statement is not accurate.
Originally planned to release 25 plug-in hybrid vehicles (PHEV) and all-electric vehicles (BEVs) by 2025, THE TIME HAS CHANGED TO 2023. Many people wonder why BMW's electrification process will be mentioned from the previous plan of 2025 to 2023, is the official bottomless? Not really! Fu Lexi, a group director in charge of R&D at BMW earlier, gave the official answer in an interview with foreign media, "Frankly, the launch of electric vehicles is very simple for us, we already have a highly flexible infrastructure, without completely changing the structure of the product line at the same time just decided to add several products, so we can achieve the goal of 25 models earlier." ”
The reason why Fu Lexi can have such confidence, in addition to BMW's high level of knowledge and manufacturing standards for automobile research and development, is absolutely inseparable from the strong support of the modular CLAR infrastructure first applied to the sixth generation of the 7 Series (G11).
If you open an APP now, basically the BMW family's vertical vehicles use this architecture. Today, BMW has electrified the architecture as NextGen CLAR, Chinese translated as the next generation of CLAR, which is compatible with a variety of powertrains such as internal combustion engines, PHEV and BEV.
The model based on the NextGen CLAR is the BMW iX3 that has been released in China, but the overseas BMW said that they only partially used the parts on the NextGen CLAR on the model. The first model in the true sense and pure blood was the innovative BMW iX that went on sale at the end of last year.
In a theoretical sense, the CLAR platform used by the new i3 is not a pure electric platform in the traditional sense, but if strictly speaking, it is not a simple "oil to electricity".
In the past, the much-criticized oil to electricity conversion refers to the removal of a mature fuel vehicle, the engine, gearbox, exhaust system, etc., and then forcibly added to the motor system and battery pack, etc., and finally becomes a means of transportation in the form of electric drive. However, the disadvantages of this are that the riding space is greatly encroached upon, the power battery capacity is low, and the chassis is uneven.
But if you look down at the bottom design of the new i3, you can find a verification method, the new car on the one hand does not leave the original structure of the traditional fuel vehicle, on the other hand, the battery shell is extremely flat, and the loads on the front and back and left are not special. In fact, the above information can basically confirm that although the i3 from the CLAR platform is not built on a pure electric platform, it can indeed be like a pure electric chassis, and it also proves that the flexibility of the CLAR platform is quite high.
And this time, BMW will further strengthen the chassis of the new i3, and the new level of hardened hardware is one of the biggest highlights of the new car. The new car has undergone a re-exclusive tuning, using HRS hydraulic shock absorption technology, and the rear axle is equipped with adaptive air suspension for the first time, which can self-adjust the center of gravity and attitude during driving, and it is necessary to know that such hardware specifications are placed before, at least the BMW 530Le model can be equipped.
Of course, thanks to the structural advantages of the all-electric model, the center of gravity of the new BMW i3 has been reduced by 44 mm compared to the fuel version, while further increasing the front and rear wheel track, re-adding the rear anti-roll bar and supporting the DSC dynamic stabilization system including the ARB anti-slip stabilization control unit, resulting in better traction and grip performance.
It can only be said that BMW is still too fierce, and this time the new i3 control still fully interprets its brand core...
As for the power part, the previously exposed i3 eDrive35L uses a rear axle single motor to get powered, and also uses the fifth generation eDrive electric drive system, in which the single motor has a maximum power of 210 kW, a maximum torque of 400 Nm, and a 100 km/h acceleration of 6.2 seconds. In the endurance part, the new car uses a 70kWh high-nickel ternary lithium battery pack, and the CLTC has a comprehensive cruising range of 526 kilometers.
In addition, as a special model, the new BMW i3 specially prepared a 2966mm ultra-long wheelbase this time, which is slightly higher than the fuel long shaft version, and even 11cm longer than the fuel standard shaft version, even in the face of Model 3, Weilai ET5, in terms of length and wheelbase have a leading edge.
The new BMW i3 car, basically is the mid-term redesign of the 3 series of fuel vehicles in the early preview version, the new car is equipped with a 12.3-inch full LCD instrument and a 14.9-inch central control screen composed of a large joint screen, while adding a new BMW iDrive8.0 operating system, since then it has also become bmw Brilliance's first model to adopt the system, built-in localization function is quite comprehensive and also supports CarPlay and OTA remote upgrades.
The following on the intelligent and cost-effective will not be too much mention, there have been countless reports on the Internet for detailed comparative analysis, and Weilai also gave a concise poster picture on the day of the new BMW i3 listing, revealing that the advantages of the new i3 in power, endurance and intelligent configuration after the new i3 compared to ET5 are not large. Even the former needs to be selected for some comfort features to obtain, which can only be said that when the premium difference between luxury brands and new forces is not eliminated on i3.
But to be honest, the electric vehicles of traditional car brands do have superiority, traditional car companies have sophisticated research and development experience, mature manufacturing standards, the probability of making mistakes is lower, and the logistics support services are also more powerful. To take a very simple example, the Volkswagen brand ID. series models have been well received since their launch, and this series of models is not only good enough to open, but also has a battery life and is one of the most solid products in the electric market.
In contrast, the new i3, with its re-strengthened chassis components, more than 500 km endurance and all-round replenishment system, coupled with bmw's brand aura to provide strong support, I believe that the future is bound to get a piece of the pie.
▲ The BMW i brand will usher in a new peak in 2022
At the beginning of this year, BMW China held the "Home in China" annual meeting. According to the information of the online annual meeting, BMW Group will upgrade the 2025 China strategy and transform towards the three major strategies of digitalization, electrification and sustainable development.
As of now, BMW has iX, i4 and domestic new i3, iX3 in China, according to previous official disclosures, this year or there will be two new pure electric models into the Chinese market, and by the end of 2023, BMW Group will provide about 13 pure electric products in the Chinese market.
A few days ago, BMW officially released the first quarter data, its first quarter of this year in China 205,800 new cars (including BMW / MINI brand), of which pure electric vehicle sales reached three times the same period last year. With the continuous acceleration of the introduction of new family products, BMW's sales of pure trams in China are expected to double this year.
Due to the acceleration of the new energy business, BMW Group has also been attaching importance to the coordinated development of related infrastructure construction, according to official data, as of the end of February 2022, BMW instant charging has dynamically linked more than 380,000 public charging piles, including more than 200,000 DC fast charging piles, and about 50,000 charging piles in the country can provide plug-and-play services, and BMW reservation parking charging services have now covered 4 airports in 9 major cities in the country and more than 10 popular business districts across the country.
On this basis, the official also announced that it will work with some dealers to pilot the BMW i brand exclusive experience store in the city center, of which the first two experience stores will take the lead in beijing and Shenzhen next year, and bring users a new experience through the ultimate environmental protection design and the latest digital tools.
"I Have a Car" summary: In the past two years, the reason why BMW has been able to win in the top three german luxury is not only the careful carving of products, but also in many fields such as service and marketing, they are vigorously exploring and carrying out more in-depth sustainable development in the Chinese market. In the future, while adhering to the driving-centricity, BMW will also launch more new mobility products that meet the needs of the contemporaries, in order to gradually become a luxury brand that is more in line with the needs of Chinese consumers. "I have a car" there are more original innovative car / price reduction market reports yo, come to get the first-hand purchase of cars, car information!