The color TV market has set off a "price war", the 85-inch giant screen has been killed, and the big screen has been rapidly popularized.

When was the last time you watched TV with your family? With the development of science and technology, young people are more and more inclined to use computers, tablets or mobile phones for their own entertainment activities, and color TVs seem to be more and more dispensable. But when it comes to tea and family gatherings, television is still an indispensable and important entertainment tool. Family sitting around watching fun TV shows is a great way to promote feelings between family members.

Based on this background, television is still a must-have product for most families. But like I said earlier, the demand for television is not as strong as it used to be. Color TV sales hit a 12-year low in 2021. In this case, manufacturers naturally will not sit still, perhaps some friends found that the recent color TV market set off a "price war", 85-inch giant screen down to fight, so the big screen to quickly popularize?

First, the color TV market set off a price war

The color TV market is currently in a state of oversupply, and professionals have also predicted that the overall sales of the color TV industry will be difficult to continue to grow this year. The downturn in the color TV market is not only due to the decline in public demand for color TVs, but also because of other factors interfering.

The new crown epidemic has brought a huge impact on the national economy, and the color TV market is naturally among them. At the same time, the new crown epidemic has not only impacted the domestic economy, under the global epidemic, domestic color TV manufacturers are facing difficulties such as logistics obstruction and rising raw material prices. According to the data, the output of color TVs in the mainland in 2021 was 184.965 million units, down 5.76% year-on-year. In the first quarter of 2022, the domestic retail sales of color TVs were 9.03 million units, down 8.8% year-on-year.

The "double decline in volume" is the sluggish performance of the color TV market in the first quarter of this year. In the face of such a situation, manufacturers are naturally not willing to lie flat, and they have done everything in their power to study how to get more profits. Manufacturers naturally want to sell their products for high prices, but consumers will not pay. And to increase sales, "price reduction" is a way they think is very attractive to consumers.

Moreover, in March, the mainstream size price and panel price were reduced, which is also one of the capitals of the manufacturer's "price war". The competitive relationship between the various color TV manufacturers has made them fall into the dilemma of you reducing prices and discounting my activities. A new "price war" was unconsciously set off.

Second, the 85-inch giant screen is fighting

In this "price war", the price of color TVs of multiple sizes has dropped by more than ten percentage points. The price of 85-inch color TVs even fell by 26.5%. The 85-inch giant screen is a representative of a series of large screens with obvious advantages, reflecting a series of large-screen color TV prices have dropped sharply.

The price war has started, but consumers do not blindly pay attention to the level of price when choosing goods, but also the quality of goods is also an important point. However, consumers have limited professional ability, and they rarely pay attention to product technology when they buy color TVs. More intuitively, consumers pay more attention to the color TV itself, focusing more on the size of the TV screen, and many people will think that the large screen color TV looks better.

In the sales process, manufacturers clearly realize that the large screen is a very attractive existence for consumers in the color TV market through the understanding of consumer consumption preferences. The "price war" the price of large-screen color TVs has dropped again and again, and cost-effective giant screen color TVs abound. At the beginning of April, the price of Redmi 86-inch giant screen TV dropped to 5899, which is very tempting. Of course, other brands are not to be outdone, and the price of giant color TVs launched is also very tempting.

Manufacturers want to "reduce prices", the simplest and most brutal way to make themselves stand firm in the color TV market. Many people have "difficulty choosing", and when there is a need for shopping, they are often faced with a dilemma of choice. When consumers have the desire to buy color TVs, the price of choosing a large screen is expensive, and the screen with low price is small. So the purchase of color TVs was postponed again and again, until the purchase of color TVs was slowly abandoned. Such a group of people is not a minority, which is a huge loss for color TV manufacturers.

At this point, manufacturers need to find ways to help these wavering consumers make decisions. Color TV manufacturers then grasped the giant screen, an important factor that attracts consumers, and there is a cost-effective giant screen color TV under the "price war".

Third, the rapid popularization of large screens

In recent years, the epidemic has been repeated, and the word "online" has been mentioned more and more places. The heavy use of online resources means that people's demand for displays has increased. The popularity of large screens stems from the need for a visual experience. The larger the screen, the larger each pixel at the same resolution, and the content of the picture is clearer and more delicate.

This price war has made many consumers lock their eyes on the giant screen color TV, because in the case of a good viewing experience of the giant screen TV, the "price war" makes it have a very high cost performance. The sales of giant screen color TVs have thus reached a higher level. The reduction in prices and the increase in sales will make giant screen TVs enter more homes. Giant screen TV sales are expected to usher in a flashpoint in 2022. New opportunities arise, and new challenges follow. Although the "price war" is very tragic, it is also a huge opportunity.

New opportunities are emerging along with competition, and new products such as wallpaper TV and game TV to cater to consumer demand are gradually emerging. Color TV manufacturers should seize the opportunity at this time to focus on improving their technology and controlling costs. This not only increases the quality level of color TVs, but also effectively increases profits while maintaining existing prices. A game-breaking battle is brewing.

The small-size color TV market is saturated, and large-screen color TVs are selected by the market. Large size is a very important "direction marker" in the color TV industry. Who is more resolute and calm in the large size of color TV, who is more likely to occupy an active position in market competition. Although the color TV market is sluggish, the development of the large-screen color TV market has a good momentum, and the large-screen color TV is popularizing, and the real challenge has begun.

summary

Large screens have become a very dazzling presence in the color TV industry. In terms of color TV technology, the choices of major manufacturers are different, but in the large size of this point, color TV manufacturers have a consensus. The price of 85-inch giant screen TV 2022 has dropped by more than 3,000, and the proportion of online platforms has continued to increase.

In terms of the price of large-screen color TV, the downward trend of color TV prices is a general trend, and the "price war" is the inevitable result of manufacturer competition. There are active reasons and passive reasons. There are business reasons, industry reasons. The decrease in demand, the decline in panel prices for eight consecutive months, and the downturn in the color TV market are all reasons.

In 2022, driven by low prices, large-size sales will continue to rise. How to gain the initiative in the large-screen market is related to the future development of many enterprises. Professionals expect that color TV manufacturers will intensify competition, and a new round of price war will open during the promotion periods such as May Day and 6.18. Many people will choose to eat a wave of dividends when the manufacturers "price war", do you have any heart?

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