Two years ago, before Redmi launched a 98-inch giant-screen TV of 19,999 yuan, the market capacity of this size in the entire domestic market was just 400 units.
However, with the launch of the industry's first 98-inch giant screen TV of 19999 yuan in March 2020, the capacity of this giant screen range market was instantly "pulled up". According to the data of Aowei Cloud Network, the sales of 98-inch giant screen TVs in 2020 reached 27,200 units, and after the launch of 98-inch giant screen TVs last year with TCL, Hisense, Changhong, Thunderbird and other votes, the overall shipment of this range reached 58,700 units. This figure is a 150-fold increase from the total in 2019.
Xiaomi (Redmi) in the 2021 China 80+ giant screen color TV market, Redmi with its 98, 86 two super large screen TV outstanding performance, won the 80+ giant screen TV market first.
Some industry insiders told the "Audiovisual Circle" analysis that in the past two years, Redmi has launched two rounds of market "harvesting" battles in the 98-inch and 86-inch giant screen TVs, which have two meanings worth thinking about.
On the one hand: Redmi's achievements in the 80+ giant screen TV market have become the frontrunner in this range market. According to Redmi officials, Redmi MAX has become the face of giant screen TELEVISION.
On the other hand: the greater significance of the "advent" of Redmi MAX is to stimulate more brands to join, and successfully drive 80+ giant screen TVs to continue to increase in the market side, it can be said that Redmi is a "variable" in the era of super giant screens in the color TV market.
Why push a 100-inch giant screen TV
As mentioned earlier, Redmi has become the "spokesperson" for the 80+ giant screen TV market. In order to continue to sit firmly in this "position", it is natural to be more proactive in the super-large screen market, which can highlight its "industry position".
So how to manifest it? Redmi decided to "soar higher and bigger" further. To this end, Redmi will lead Chinese families into the era of 100-inch giant screens in 2022.
On March 17, Redmi launched a new 100-inch giant-screen TV: The Redmi MAX 100. This TV is not only larger and more powerful than the previous hit 98 inches, but also maintains a very high price advantage, priced at 19999 yuan.
In addition to the large display area, the Overall Configuration of the Redmi MAX 100 is satisfactory compared to the attractive price, including nearly 99% ultra-high screen ratio, 700nit peak brightness, 94% DCI-P3 color gamut coverage, 120Hz 4K screen, 4G+64G memory, quad-core A73 processor, 30W sound system and so on.
In addition, the Redmi MAX 100 "supports IMAX ENHANCED as well as Dolby Vision and Dolby Atmos, and is equipped with wifi 6 and HDMI 2.1 interfaces to provide users with a cinematic audiovisual experience and entertainment functions.
In terms of price, the 100-inch giant screen is priced at 19999 yuan, which has become the most popular product of this size TV. Compared with the cheapest 100-inch TV on the market at present, the price is several times cheaper, which has to show the sincerity of the "extreme cost performance" that Redmi TV has always followed.
As the industry's first 100-inch giant screen TV within 20,000, how is it "colored"? In the view of Lan Daxian, a senior evaluator in the industry, the Redmi MAX 100 "may be a 100-inch LCD TV with the largest screen and the highest configuration within 100,000." This evaluation can be said to be a full affirmation of the Redmi MAX 100 by professionals, which also shows that the Redmi 100-inch TV has achieved an effective balance between performance and price.
Perhaps, it is because of such product confidence. Lu Weibing, president of Xiaomi Group China and general manager of the Redmi brand, said at the press conference that the purpose is to further lead the trend of 100-inch ultra-large-screen TV into popularization.
In addition, when talking about the reasons why to push the 100-inch giant screen TV, Lu Weibing said that the current market saturation of the 100-inch giant screen TV is similar to the pattern before Redmi did not push the 98-inch TV two years ago, and the sales volume of the entire domestic market in 2021 is less than 1,000 units, which is a "number" that can be ignored.
The main reason for this embarrassment is that the pricing is too high. The cheapest of the 100 giant screen LCD TVs that have been listed so far is also at 79999 yuan. This time, Redmi directly lowered the price of the 100-inch TV to less than 20,000, and its original intention is obviously to hope to detonate the "sales" of the 100-inch large screen again through the ultimate cost performance.
Yang Fan, a veteran of the industry and the people's home power grid, also told the "Audiovisual Circle" that for Redmi, it has a layout of 98-inch giant screen TV, why should it push the people-friendly version of the 100-inch TV. Because the birth of Redmi MAX 100 is not only a two-inch "expansion" relative to 98 inches, but also represents Redmi's "strategic initiative" in the high-end giant screen market, thus better forming a "high-pressure situation" for other brands of 98-inch TVs.
At present, in the battle for the 98-inch giant screen market, it is already in a "significantly hot" situation, and there are already N brands in the market, and some brands are even more "cheap" than Redmi's in price. For such a situation, in Redmi's view, the initiative of two years ago has brought a "storm" to the popularity of the 98-inch giant screen TV market.
But how can the super giant screen TV market more reflect the role of Redmi TV as an industry pioneer? That is, to continue to grow bigger and stronger, to become the first 100-inch TV popularization pioneer, which may set up a more positive industry image for Redmi TV.