Under the background of repeated epidemics and consumption upgrades, consumers' demand for the quality of color TV products has increased significantly, among which size is an important direction for product upgrading, and the development of oversized size has occupied a dominant position in the market.
The super large screen has become the key development direction of the color TV industry in the future
In 2021, the retail volume of China's color TV market will decline, and large-size color TVs will grow against the trend. According to Aowei Cloud Network data, in 2021, the new products with large screens of 75 inches and above in China's color TV market accounted for 28.3% of the total number of new products, an increase of 11.3% year-on-year.
Color TV brands have added large size models, such as Sony's 85/75-inch MiniLED backlit TV, Samsung's 110/101/89-inch MicroLED TV, LG's 136-inch 4K HDR MicroLED TV and other new products.
On April 25, at the spring new product launch conference, In addition to launching mainstream large-screen TV products from 55 inches to 100 inches, Hisense Video further expanded the size of the tv large screen, launched a 110-inch, 120-inch full-color laser TV, and redefined the upper limit of the giant screen audio-visual experience.
How big is 120 inches? According to estimates, the area of a 120-inch TV is equivalent to the size of a national standard table tennis table, which is nearly 1.5 times that of a 100-inch TV. Hisense said that through the comprehensive experimental analysis of the sense of presence, the best viewing angle, and the human eye's ability to distinguish image details, the best viewing distance of the 120-inch laser TV was 4-4.5 meters.
The laser TV 120L9-PRO launched by Hisense this time adopts the three-primary color light source architecture with extremely high RGB color purity, and the color gamut coverage reaches 107% of the top color gamut standard BT.2020, which is equivalent to 151% of the DCI-P3 film color standard, surpassing the high-end cinema by 50%, and achieving a comprehensive improvement of cinema-level color and texture. In order to achieve more immersive sound quality enjoyment, the 120L9-pro is equipped with harman karton panoramic sound field, combined with the sky dome lifting sound field, bringing shocking sound effects comparable to high-end cinemas.
Hisense laser TV is the pioneer of the process of large-scale TV
The upgrading of color TV display technology is often accompanied by scale growth and brand rotation, bringing new markets and new patterns, and at present, laser display technology is booming. According to the data released by Lotu Technology, in 2021, the Chinese mainland laser TV market shipments reached 280,000 units, an increase of 31.9% year-on-year, and sales of 4.7 billion yuan, an increase of 27.7% year-on-year.
Laser TV can achieve such excellent results can not be separated from the expansion of the brand lineup, product prices and product technology upgrades.
In terms of product layout, Hisense Laser TV is the pioneer of the process of large-scale TV. In 2014, Hisense took the lead in launching a 100-inch laser TV, and in 2019, Hisense took the lead in completing the 75-100-inch full-size segment layout. Liu Xianrong said at the Hisense Video Spring New Product Launch Conference that as a replacement product for large-screen TVs, laser TVs have always been the leader of large-screen competition. According to the data of Aowei Cloud Network, in 2021, Hisense TV firmly occupies the first place in the high-end large-screen market of 75+ and more than 8,000 yuan. In the 100+ large-screen market, Hisense is also the first brand. Aowei Cloud Network omni-channel monitoring data shows that in the first quarter of this year, among the sales of 100+ large-screen TVs, Hisense laser TVs accounted for 63.6%, ranking first.
In addition to hardcore audio and painting and interaction, Hisense has also customized a laser theater area for laser TV users, relying on the large-screen 4K ultra-picture quality home theater product "Xiaoju Cinema Line" independently developed by Juhaoguan Technology, and launching 100 carefully tuned frame selection blockbusters for laser TV users every year to create high-end cinema-level audio-visual solutions.
It is reported that Hisense's 120-inch top flagship full-color laser TV is priced at 119999 yuan, and the advent of the 100,000-level laser TV has opened up a new track for Chinese enterprises in the High-end Consumer Market of China's color TV represented by the 100,000-level. (From: First Power Grid)
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