Laser TV is a high-end differentiated category created by Hisense TV products, and has always taken picture performance and comprehensive audio-visual experience as the key direction of force. In the past few years, Hisense laser TV products have had product lines covering different sizes, and now they are looking at a larger display area - at the spring new product launch, Hisense Video officially released 110-inch and 120-inch full-color laser TVs.
Regarding how big 120 inches is, Hisense gave an image reference, showing an area equivalent to the size of a national standard table tennis table. Imagine hanging a ping-pong table across the wall, which is the size of a 120-inch laser TV. Although it is only a diagonal increase of 20 inches, the actual picture of 120 inches is almost 1.5 times that of 100 inches, and Hisense officials said that the best viewing distance is 4 to 4.5 meters.
In terms of display effect, the 120-inch Hisense laser TV 120L9-PRO has a better performance, which can cover 107% of the BT.2020 color gamut standard, which is about equal to 151% of the DCI-P3 standard, so it is called "full-color laser TV". The sound part is also on par with the cinema-level experience, which not only carries the lifting sky channel hardware with a more spatial sense, but also provides the HARMAN Caton panoramic sound field experience.
As an ultra-high-end product with an official price of 119999 yuan and the world's first 120-inch full-color laser TV, Hisense has selected 20-year-old North American black walnut on the fuselage, and has the ability to interact with the dual screen without disturbing the audio and video experience, and the system has a laser theater area content specially optimized for picture quality. In addition, the Hisense Laser TV L9H series covering 75, 80, 88 and 100 inches was also released.
Due to the influence of factors such as form and usage scenario, laser TV appears more in the market with high-end product positioning, so how to meet the needs of high-end TV such as the design of the whole machine, comprehensive audio and video experience, size and service is a matter that manufacturers entering this market segment must consider. From the perspective of product characteristics, Hisense has learned how to do a good job of laser TV and continue to iterate.
Hisense also believes that the laser TV as a high-end market anchor has achieved considerable results, according to hisense official citation of Aowei cloud network data, in the first quarter of this year, Hisense laser TV obtained 63.6% of the sales of large-screen TVs over 100 inches, because laser TVs are more common in the field of large screens, Hisense is also the first TV above 75 inches, more than 8,000 yuan, more than 100 inches in 2021.
Laser TV has always been inferior to the high-end LCD products of the same size in the highest brightness, but it often has the advantages of price, transportation, etc., and can gain the favor of users with related needs. It is believed that as high-end consumer demand becomes more and more obvious in the TV market, the overall scale of laser TV will usher in a more optimistic growth trend.