On April 25, at the spring new product launch, Hisense Vision further expanded the size of the TV screen and launched a 120-inch full-color laser TV, redefining the upper limit of the giant screen audio-visual experience.
It is reported that the 120-inch full-color laser TV launched by Hisense this time is the world's first laser TV that meets the TV brightness standard, and the price is 119999 yuan.
According to the data of Aowei Cloud Network, in 2021, Hisense TV firmly occupies the first place in the high-end large-screen market of 75+ and more than 8,000 yuan. In the 100+ large-screen market, Hisense is also the first brand. Aowei Cloud Network omni-channel monitoring data shows that in the first quarter of this year, in the sales of 100-inch + large-screen TVs, Hisense laser TVs accounted for 63.6%, ranking first.
This year, Hisense launched an upgraded version of the 120-inch full-color laser TV, adding to the large-screen market. How big is 120 inches? "As big as a two-seat supercar," Liu Xianrong, general manager and chief scientist of Hisense Laser Display Co., Ltd., introduced at the press conference. According to estimates, the area of a 120-inch TV is equivalent to the size of a national standard table tennis table, which is nearly 1.5 times that of a 100-inch TV. Hisense said that through the comprehensive experimental analysis of the sense of presence, the best viewing angle, and the human eye's ability to distinguish image details, it was concluded that the best viewing distance of 120-inch laser TV is 4-4.5 meters, which can bring a more shocking viewing experience.
It is reported that this is not the first time that Hisense has released a 100,000-level TV. In 2020, Hisense launched the world's first 100-inch full-color laser TV with a price of 99,999 yuan, opening up a new commercial track of 100,000 levels in China's color TV market and laying a leading position for Hisense laser TV in this high-end consumer market. The laser TV of 100,000 yuan sold 100 units in the first week of listing, and it was once out of stock. Wu Sheng, founder of Scene Lab, believes that the reason why laser TV can win double recognition in technology and market is because "new technology resonates with new demand", which is a new species that comes into being in a new round of consumption upgrading.
Industry analysts believe that for many years, in the 100,000-level China color TV high-end consumer market, China and foreign brands have not made breakthroughs. The advent of Hisense's 100,000-level laser TV has opened up a new track for Chinese companies in this market and seized the needs of users with China's original technology products.
It is reported that last year, the global retail giant Best Buy significantly added orders for new hisense tricolor laser TV products, mainly 120 inches, which is the second time that Best Buy has significantly added orders in 20 days. On the Best Buy website, an American user who bought a 120-inch Hisense tricolor laser TV gave the product a 5-star rating and wrote in a message: "This large 120-inch screen, the brightness and color performance are unparalleled, the effect is amazing." Whether you're watching TV, movies, or playing games, you'll get the ultimate immersive experience, and the built-in sound effects are also very good, rivaling the $300-400 stereo. ”
Laser TV comes from digital film projection technology, which is perfectly combined with TV technology, successfully entering the homes of ordinary users, becoming the first important technology leading the world television industry independently developed and manufactured by China. It is reported that Hisense is currently in the leading position in the field of laser display patents, and holds the largest number of patents in the industry for tricolor laser light source technology. As of March this year, Hisense Laser TV has applied for 1713 patents at home and abroad, with a total of 708 authorized patents, leading the industry.
Xu Zuyan, an academician of the Chinese Academy of Engineering, believes that Chinese research institutions and enterprises have spent 20 years to prove that the laser display principle is feasible, the technology is feasible, the industry is feasible, the current patent application volume is leading the world, the patent layout is comprehensive, the patent pool has been initially formed, and a relatively complete laser TV industry chain is being formed.