How big is a 120-inch TV? "As big as a two-seat supercar", on April 25, Liu Xianrong, general manager and chief scientist of Hisense Laser Display Co., Ltd., disclosed hisense 120-inch full-color laser TV, which cost 119999 yuan.
Nandu reporter noted that recently domestic black electricity manufacturers have laid out the large-screen market. On April 25, in addition to releasing "regular" mainstream large-screen TV products from 55 inches to 100 inches, Hisense also launched 110-inch and 120-inch full-color laser TVs.
Hisense said that through the comprehensive experimental analysis of the sense of presence, the best viewing angle, and the human eye's ability to distinguish image details, it was concluded that the best viewing distance of a 120-inch laser TV is 4-4.5 meters, which can bring a more shocking viewing experience.
Coincidentally, a few days ago, TCL launched a new TV product T7E, which has a total of 98 inches and other five sizes in the whole series. According to TCL, the new product monitors each frame of the picture in real time through ten AI algorithms and adjusts it in real time to ensure accurate color, rich layers and smooth movement.
Large size has become a development trend in the TV market. In the first quarter of this year, the 75-inch product became the fastest size to grow year-on-year. In the domestic online market, the penetration rate of 75 inches increased by 3.3 percentage points year-on-year to 7.2%; in the offline market, the penetration rate of 75 inches increased by 5.2 percentage points year-on-year to 12.6%.
In addition to the big screen, Nandu reporter also noted that since last year, the game TV that has entered people's field of vision has gradually become the mainstream of the market - nowadays, the TV operating rate has declined year by year, and the concept of "game TV" has made the color TV market with serious homogenization open up a new product line in the traditional technical route, and the active layout of mainstream TV brands has given TV a new incremental market.
According to the first quarter home appliance market data released by Aowei Cloud Network (AVC) on April 21, China's color TV industry had a difficult start in the first quarter of this year, with retail sales of 8.831 million units, down 10.8% year-on-year; retail sales of 27.7 billion yuan, down 11% year-on-year. Among them, gaming TV bucked the trend, and the proportion of retail sales of 120Hz high-refresh rate TVs increased by four percentage points to 9.3% compared with 2021. Moreover, the average price of game TV in the first quarter of this year is 4895 yuan higher than the average price of the industry, bringing more profits to the industry.
In the second quarter of 2022, the game TV camp is joining more new troops - not long ago, Skyworth released the "all-channel 120Hz high brush large screen matrix" debuted offline, including Skyworth A series of new e-sports A33, the first platform custom game TV A43 launched with JD.com, and Skyworth G series new living room large screen G53. It is reported that Skyworth A series is an exclusive smart TV product series created by Skyworth TV around the needs of young users.
In addition, Konka TV has also recently jointly developed a large-screen operating system with the original hammer technology team Smartisan OS - a new ME grapefruit OS, and launched a new smart scene screen APHAEA A6 Pro equipped with the system. The new product also focuses on interactive functions, Zhu Zhongqing, assistant to the president of Konka Electronic Technology and general manager of the Marketing Division in China, said that in the future, relying on the ME grapefruit OS ecosystem, we will dig deep into the needs of subdivided scenes and continuously expand the lineup of "smart scene screens".
Jie Meijuan, general manager of the consumer electronics division of Aowei Cloud Network, said that the biggest common denominator of new products released by color TV brands this spring is game TV, and while meeting the needs of consumer games, more functional combinations have been added to new products, such as 4K definition, artificial intelligence, far-field voice, etc.
"The differentiation of the brand's technical layout is also different in its focus on the release of new products, such as TCL and Philips releasing QD-MiniLED TVs; Hisense and Changhong continue to deepen the field of laser TVs; Philips and LG launch OLED TVs; Samsung and Hisense listed 8K series, which means that this year's color TV brands will multi-dimensional and all-round layout and promotion of their products in the field of display technology." Jie Meijuan thinks.
Written by: Kong Xueshao, reporter of Nandu Bay Finance Agency