After experiencing the era of CRT picture tube television, the era of LCD TV, the immersive cinema perception is moving towards the peak era. Increasingly rich OLED TVs and laser TVs are constantly promoting the vigorous development of China's TV industry, with flawless texture and natural nature. Today, everything has changed drastically again, and this time, it is still Hisense who dares to climb to the top.
By 2022, people's demand for large screens is not limited to mobile devices. For TV products, the ancient 14-inch and 17-inch inches have withdrawn from the historical stage early. The data shows that under the premise of the decline in the overall retail volume of color TVs, high-end large screens have achieved contrarian growth. Shanghai Home Grid found in the research report released by Aowei Cloud Network that the large-screen market has achieved continuous expansion in 2021, and from January to November 2021 alone, 75+ retail sales increased by 69.7% year-on-year, and 80+ retail sales increased by 114.8% year-on-year. It can be seen that the "opening key" of the large-screen market is accelerating.
On April 25, Hisense, which is well versed in this way, once again expanded the upper limit of the size of large-screen TVs, and launched an incredible 110-inch, 120-inch full-color laser TV. As soon as the news came out, it caused an uproar in the industry, and the giant screen laser TV that can be played by the super power once again stirred up the industry heat. It is worth mentioning that as early as 2014, Hisense launched a 100-inch laser TV, and after five years, it took the lead in completing the 75-100-inch full-size segment layout. According to the research report of Aowei Cloud Network, in 2021, Hisense TV firmly occupies the first place in the high-end large-screen market of 75+ and more than 8,000 yuan. In the first quarter of 2022, among the sales of 100-inch + large-screen TVs, Hisense laser TVs accounted for 63.6%, ranking first.
In the view of Shanghai Home Power Grid, the advantages of data are highlighted, which is caused by the foundation of Hisense Riveting's efforts to product technology. Take the newly released Hisense Laser TV 120L9-PRO as an example, such a 120-inch laser TV "as big as a two-seat supercar" provides users with the ultimate hardcore audio and video and interactive experience. First of all, in terms of size, it has a unique viewing advantage, its size is nearly 1.5 times that of a 100-inch TV, as long as the user is in 4-4.5 meters can feel the best viewing distance. Secondly, it adopts the three-primary color light source architecture with extremely high RGB color purity, and the color gamut coverage reaches 107% of the top color gamut standard BT.2020, which is equivalent to 151% of the DCI-P3 film color standard, surpassing the high-end cinema by 50%, and achieving all-round improvement of cinema-level color and texture. In addition, in order to allow users to have a sense of realism in high-end theaters, Hisense also equipped the 120L9-pro with harman caton panoramic sound field. And its 20-year-old North American black walnut body makes its sense of honor even more obvious.
According to Shanghai Home Power Grid, Hisense is currently in the leading position in the laser display field in the number of patents, and holds the largest number of three-color laser light source technology patents in the industry. As of March this year, Hisense laser TV has applied for 1713 patents at home and abroad, with a total of 708 authorized patents, and after forming a complete laser TV industry chain, Hisense is also continuing to lead the industry.
In fact, Hisense has always been so with technical pre-research as the "background" of the enterprise, whether it is forward-looking for the industry or overcoming technical difficulties, Hisense has led a series of hard-core achievements in the past few decades. This includes, but is not limited to, the launch of the first digital video processing chip "Xinxin" with independent intellectual property rights in the field of audio and video in China, and the launch of the world's first 100-inch ultra-short throw laser TV. At the same time, technology and manufacturing have always been one of the core secrets of Hisense to achieve evergreen foundation, and the costless research has also given China's color TV manufacturing industry the confidence to stand on the world stage.
It is worth noting that at this conference, in order to cover the entire range of products, Hisense Vision also launched the 55-inch to 100-inch mainstream large-screen TV L9H series. In fact, as early as December 2021, Hisense has launched the top configuration of the 98-inch ULED giant screen TV 98E7G-PRO, the launch of this TV has also become a "new benchmark" in the large-screen TV industry.
For decades, Hisense has continuously made breakthroughs and innovations in the field of television, driving the rise of the national tide, and also bringing viewers one exquisite audio-visual feast after another.