At the Consumer Electronics Show (CES) in Las Vegas in January, television once again became the protagonist. Major TV manufacturers from all over the world, such as Samsung, TCL, LG, etc., gathered to showcase the latest products. These products vary in appearance and technology, but all exhibit some similar qualities: larger screens, higher brightness, and better quality.
As the opening ceremony of the electronics industry, CES not only brings the latest products with top parameters, but also an excellent window for the outside world to spy on the development trend of the industry. In the mutual "volume" of the giants, our future entertainment is quietly being defined.
Is the TV really useless?
Since the rise of the mobile phone and mobile network industry, the "TV uselessness" theory has been heard endlessly. However, since the outbreak of the epidemic, the surge in demand for home movies has made this statement self-defeating. More notably, the tv's function is not limited to "watching".
The recent explosion of the "Liu Qihong phenomenon" is a good example. In addition to the "Liu Ruihong Boy/Girl" who punched in one after another, many netizens dragged their families and jumped up the "Compendium of Materia Medica" and "Dragon Fist". Although Liu Qihong's popularity began with Douyin, it is not convenient to hold a mobile phone in one hand after all, let alone let the family get together. Therefore, it is not difficult to see that many punch card videos on the Internet are indispensable to a huge TV.
Games have also become an important use case for television. According to Aowei Cloud Network, in the first quarter of this year, the retail share of TVs that support 120Hz refresh rate rose by 4%, standing out in the overall relatively sluggish TV market. With the recurrence of the epidemic and the increase in people's time at home, the combination of the two hundred billion markets of "games" and "television" may produce more vitality. To this end, many manufacturers have added game modes, cloud game zones and other functions to TVs.
There are two major trends behind this, the first of which is the strong demand for large-size TVs. Whether it's a movie game or a family fun, the bigger the screen, the stronger the sense of immersion and engagement. According to statistics, in 2021, China's large-size TV sales rose against the trend, and the retail volume of 65-inch and above products accounted for 34.5%, an increase of 9.5%; global 80-inch and above panel shipments accounted for 2.1%, which also achieved a slight increase.
The second is the importance of TV software capabilities. Whether it's installing a TV app, mirroring a screen, or switching usage modes, you need a TV system as a foundation. In addition to enabling TVs to achieve richer functionality, software capabilities also play a vital role in improving image quality and bug fixes. As a result, we can see that many TV manufacturers have made software capabilities the focus of their efforts, and some brands have also launched sub-brands for systems and network services.
It can be seen that tv still has many irreplaceable advantages, and the industry has greater potential to be tapped. Therefore, pioneering new technologies, maintaining and maximizing their market share has become a common test for TV brands.
New layout of the TV "Roll King"
In recent years, the TV industry is very "volume": the size from 65 volumes to nearly 100, the resolution from 4K rolls to 8K, the refresh rate from 60Hz rolls to 144Hz, OLED, Mini LED and other new technologies are successively launched. It is in the healthy competition between manufacturers that consumers' entertainment experience has been continuously upgraded.
TCL can be called the "king of the TV industry", in recent years, in terms of size, display technology, appearance and software optimization, etc., have never stopped the pace of optimization.
In the field of 98-inch large-screen television, TCL is the deserved king. In August last year, TCL released two giant screens, 98Q6E and 98X9C, and achieved a sales share of 27.02% of the TV market of more than 98 inches in the peak sales season from June to October. Entering this year, TCL's record is even more brilliant. According to the statistics released by Zhongyikang, as of the end of March, TCL's sales volume in the domestic 98-inch market accounted for 49.57%, accounting for almost half of the country.
It can be said that the performance of TCL's 98-inch product array can be called "debut is the champion", but it is not enough to avoid "debut is the peak". Therefore, on April 20, TCL continued its efforts and released its sixth 98-inch giant screen: TCL 98 T7E.
Television collectives are moving in the direction of large size, which means that only large screens are not enough. TCL has consciously created selling points outside the size of TVs before, so we can see that in the 98Q6E, 98X9C and other products that focus on private theaters, TCL and Onqiao have created high-level audio. In the 98T7E, which is the main game function this time, TCL has set its sights on the just needs of gamers: the refresh rate.
There are many TV products on the market that advertise 120Hz and even higher refresh rates, but many of them use "soft high brushes" - scanning by combining two lines of pixels into one line. While this seems to increase the refresh rate by a portion, it sacrifices 50% resolution. In other words, this "high brush" that sacrifices picture quality is a false high brush.
The TCL T7E is equipped with a customized MT9652 PLUS chip, which supports 144Hz signal decoding processing on hardware, coupled with ALLM automatic low latency technology and VRR dynamic refresh rate, making it a TV product that truly supports 4K 144Hz. In the context of some 4K 144Hz game monitors to sell for 20,000 or 30,000 yuan today, the TCL 98T7E, which costs 15,999 yuan, is definitely the highest quality-to-price gaming TV.
So far, TCL has become the first brand in the industry to have six 98-inch giant screen smart screens: the highest-end 98X9C Pro has the strongest comprehensive quality, and at the same time condenses the crystallization of TCL's exploration of cutting-edge QD-Mini LED technology. The 98X9C also holds Quantum Dot Pro technology and IMAX professional certification, making it an excellent choice for those pursuing a high-end home theater experience. 98Q6E also has an excellent audio and video experience and stronger expansion, suitable for users with higher requirements on the comprehensive quality of TV. The latest 98T7E has the strongest price-to-quality ratio and the leading true 144Hz refresh rate in 4K TVs, making it the best choice for gamers.
It can be said that TCL's layout in the field of 98-inch giant screen TV has once again been at the forefront of the industry.
Bring endless possibilities to giant screen TV
After the continuous release of high-level giant screen smart screen products, the attention and discussion of TCL on the Network have also risen. After the release of the T7E series, many netizens said that "there is one more choice of high-performance and high-quality TV", "this large screen this refresh rate is directly flying up", "the price of 15999 is moved". However, some netizens expressed concerns, such as when it will be shipped and how to let this huge TV squeeze into their homes.
Under the current situation that the global epidemic situation is still very severe, ensuring production capacity has become a common problem faced by all manufacturers. TCL has been actively laying out the upstream industrial chain since 2007, and the total investment has exceeded 200 billion yuan. Early layout and high investment in exchange for invaluable autonomy: holding a number of 8.5 generation and 11 generation production lines TCL, not only can promote the large size of the screen, but also in the special period to maximize the production capacity and supply, but also take into account the price and quality. Recently, many of Huawei's newly released TV products have used TCL Huaxing's screens.
In view of the problem that the 98-inch giant screen is difficult to enter the household, TCL has chosen to solve it from the source. Large-scale TVs are difficult to enter the home in large part because of the heavy packaging, but in order to protect the TV, it is impossible not to package. To this end, TCL has adopted a relatively heavy glass and the industry's first full-screen design when developing the 98-inch giant screen smart screen series. In this way, TCL significantly reduces the redundancy of the TV size and increases the intensity of the TV. As long as the packaging is unpacked and the corresponding protective measures are taken, TCL's 98-inch giant screen can enter 96% of the residential elevators.
In addition, the intimate after-sales service and timely system updates have made TCL's 98-inch giant screen smart screen series gain an excellent reputation among users.
In August last year, TCL released its strategy of super large screens and plans to increase the penetration rate of TCL's over 75 inches of super large panels to more than 30% in the next three years. If you want to do this, you can't do without advanced core technology. As one of the few companies in the world with the integration of the whole industry chain from screen manufacturing, module, whole machine to terminal, TCL's performance in the field of 98-inch giant screen smart screen has proved their ability and determination. It is believed that with the continuous advancement of technology, TCL will bring more possibilities to the giant screen TV industry.
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