Because of the repeated epidemic in many places, many people have "hoarding anxiety", so the large-capacity refrigerator has become more and more popular, manufacturers naturally use this to publicize, we have previously reported a number of "can be installed" as a selling point of the product, publicize their own refrigerators, freezers products.
Recently, TCL has also promoted its own products on major platforms with the slogan of "buy a refrigerator to choose a large capacity, buy a large capacity to choose TCL" as a slogan.
In the e-commerce page, the maximum capacity of the main Star Xuanqing series has reached 646L, which is indeed relatively large in the mainstream models. And it will also be priced to more than 3,000, combined with the promotion of the e-commerce platform, 2699 yuan can be started. Compared with the competing models of the same capacity, its pricing is thousands of yuan cheaper than that of friends, which seems to be quite attractive.
However, judging from consumer feedback, the reputation of this refrigerator does not seem to be so good. Many people have said that the product quality control has a large problem, the cabinet door is uneven or even closed, the glass partition is very thin, easy to damage, the internal lighting is not lit and other difficult and complicated diseases are very many, and even some users will have new problems after warranty or replacement. Like this long-term use of large white electricity, not to mention the trouble of repair, but also delay the normal use, these can only be borne by the user himself.
Perhaps it is precisely because the reputation of TCL refrigerators has not been very good, even if the price is relatively cheap, attracting some consumers, but it is difficult to make it develop healthily.
According to the data released by Aowei Cloud Network, in the first quarter of 2022, the top ten of the offline market (which is also the main sales channel for traditional home appliances such as refrigerators) did not have a TCL product. According to the brand, in the major sales and user recognition rankings, TCL refrigerators have also been hovering in the top ten or so, which is far from traditional brands such as Rongsheng and Siemens.
The TCL brand can actually be said to be a national brand, the company has been established as early as 1982, its industries include television, washing machines, air conditioners, small household appliances, LCD panels and other fields. Its refrigerator brand was established in 1998, and compared with other product lines, TCL's refrigerators have always been unsponthynized and have not had outstanding results.
Therefore, if you want to really win the market, relying on low prices and large capacity is obviously not feasible, and I hope that TCL refrigerators can learn from other product lines and come up with products recognized by consumers.