Recently, Zhongyikang recently announced the "98-inch TV Market Share Ranking for the First Quarter of 2022". Among them, TCL, the leader of the 98-inch TV track, continued to lead the industry with a proportion of 40.96%, winning half of the entire market, and even the second to fifth places did not exceed TCL.
In this TV market of "big screen, future", why can TCL continue to "stabilize output" and occupy the throne of sales and share for a long time? It all started in June last year. In June 2021, TCL released the TCL 98Q6E that subverted the industry, with super configuration, excellent sound and picture quality, and powerful price, which triggered the market's attention to oversized size, and was evaluated by Zhongyikang as a "well-deserved phenomenon-level single product." "And helped TCL achieve the first annual sales of 98-inch TVs in the industry in 2021."
TCL 98Q6E's success in sales has allowed TCL to take the lead in promoting itself to the number one player in the field of super screen, and what is more valuable is that TCL did not lie on the merit book to eat the old, but successively innovated and constantly refreshed consumer cognition. After TCL 98Q6E, TCL has successively launched TCL 98X9C and TCL 98X9C Pro, the latter of which is an innovative combination of 98-inch large screen and QD-Mini LED two top technologies, not only breaking through the current size ceiling of QD-Mini LED smart screen, but also crushing competitors of the same size and price segment in terms of picture quality, sound quality, performance configuration, etc.
Not long ago, TCL once again launched a new product TCL electric light blue 丨 true high brush TV T7E. As a "real high brush TV that does not fool young people", it has a full-channel 4K 144Hz true high brush, of which the 98-inch high-end version of the new product debut price is only 15999 yuan! As soon as the new product series was launched, it caused great repercussions, and the full-size pre-sale volume exceeded 5,000 units in just one hour!
Compared with the "soft high brush" TV that achieves high brush through the built-in software algorithm at the premise of sacrificing picture quality, the TCL T7E series has realized a 4K 144Hz solution from the transmission interface, decoding chip, physical screen, and algorithm, and the high brush will not reduce the picture quality at the same time, which is a real 4K 144Hz full-channel true high brush TV. It can be said that the TCL T7E series not only meets all the scenes of young people watching movies, but also meets all the scenes of the game, which is currently the highest match in the industry and the most perfect true high brush solution.
TCL T7E series is equipped with full-channel 4K 144Hz true high brush screen, with the industry's highest version of HDMI2.1 interface technology, support VRR (variable refresh rate) + ALLM (automatic low latency), response speed as low as 1.2ms, bringing the ultimate smooth gaming experience. In addition, it also has 130% high color gamut, dot matrix partition light control, 4+64 large memory, Tencent cloud game certification and other configurations, known as the "high brush machine emperor".
So far, TCL has become the only brand in the industry with 4 98-inch TVs, covering different price points, different groups of people, whether it is audiophiles or game enthusiasts, you can buy your own 98-inch giant screen TV.
Mastering the huge advantages and discourse power in the field of 98-inch large screen is the result of the dual role of TCL technology and strength. It is understood that TCL has the only complete and mature upstream and downstream integrated industrial chain system in China, and its Huaxing Optoelectronics can independently provide panel production, which solves the supply problem of 98-inch giant screen panels from the source, and whether it is picture quality, cost, quality, etc., it has more advantages than other brands of large-screen TVs.
In addition, 98 inches of such large home appliances, pre-sale and after-sales services are also one of the important reference standards for consumers when purchasing, and TCL has also achieved "perfection" in this dimension. For example, in response to consumers' concerns about the installation of the 98-inch giant screen smart screen, TCL has prepared a comprehensive solution: after the user places an order, there will be professionals who will conduct free door-to-door inspections, evaluate the household and installation methods, and finally deliver them to the door by special car, and professional engineers will also come with them to install and debug... Provide consumers with a one-stop worry-free service, and it is all free! It is reported that last year, the user who purchased the TCL 98-inch giant screen smart screen successfully installed the household rate of up to 99%! Greatly reduce consumers' concerns about the inconvenience of entering the home, so that all potential users who are still waiting and seeing can buy with confidence!
At present, the 98-inch giant screen has become the focus of industry attention, TCL as the world's first selling Chinese TV brand since last year began to lay out the 98-inch large screen, whether it is the explosive TCL 98Q6E, or the high-end market TCL 98X9C Pro, or for ordinary consumers to launch a more people-friendly T7E series of 98-inch giant screen TV... Its quality-price ratio and audio and picture experience have long been in the leading position in the industry. At the press conference of TCL 98 Q6E last year, TCL put forward its own "super large screen strategy", which mentioned: "In 2022, TCL will exert more than 75 inches of large-screen TVs, and in the next three years, TCL's ultra-large-screen TVs above 75 inches will account for 30% of sales." "At present, TCL has fulfilled its promise ahead of schedule.