On April 21, TCL Smart Home released three new products X10, C10 and P10 at the TCL Visual Security Smart Lock 2022 Spring New Product Conference. All three products belong to the 10 series of Lingyan Little King Kong, and are also the flagship visual security products of TCL. According to the official release, the new 10 series is equipped with a new top ten black technology. Here's a detailed analysis of the following four items.
1. True 3D structured light face recognition
Face recognition technology has always been the industry's soldiers must compete for the place, compared to 2D face recognition technology and infrared live detection technology, true 3D structured light face recognition technology is through the infrared light projector, the light with certain structural characteristics is projected onto the subject being photographed, and then collected by a special infrared camera, the image point is said, compared to the ordinary face recognition program, 3D structured light can not only identify more of the user's face information, significantly improve the recognition accuracy, can effectively eliminate the flat image, Even the cracking of the simulation head cover, so that there has been a significant improvement in both security, recognition accuracy and speed.
In this technology, TCL's partner Obi Zhongguang has deep qualifications, as the world's leading provider of 3D visual perception technology solutions, Obi Zhongguang has applied for more than 1200 patents, and currently serves customers including OPPO, Ant Group, China UnionPay, HP, etc., so TCL publicity said that it is not too much to meet the "financial payment level security standards".
The third-generation face recognition module jointly customized by TCL and Obi Zhongguang can project more than 28,000 projection spots and accurately identify the user's facial features and depth. Thanks to the independent AI recognition chip and deep computing chip "dual core" blessing, 3D structured light face recognition can continuously learn the user's face features, generate exclusive faces, not only the more secure the use, but also the faster the use, and in the dark environment can also achieve accurate recognition.
2. Macro light finger vein recognition technology
Finger vein technology is the function of individual identification by rapidly scanning the subcutaneous capillary layout of the human finger. Compared with fingerprint recognition, vein recognition of the anti-counterfeiting level is higher, because the vein belongs to the internal physiological characteristics, is the only biological key of each person, the recognition sensor through each finger more than 300 main vein vascular feature points and more than 2000 capillary feature points for sampling, identification, not only recognition safety factor is stronger, recognition efficiency is also higher, for children, the elderly a class of fingerprints are still developing, or degenerate users, finger veins can also do "touch is unlocked" recognition unlocking speed.
In the hundreds of actual tests on dozens of testers, even if there is no fingerprint, dry crack, water, stain, etc., it can be identified to more than 98%. Therefore, compared with fingerprint recognition technology, finger vein technology is more widely used in the population, the elderly, children and other fingerprint lines are relatively shallow user groups are also applicable, so it has also become the choice of smart lock manufacturers with high security performance, TCL in P10 the finger vein recognition technology has also passed the inspection test of China Thiel Laboratory (CTTL) and the National Security Prevention and Alarm System Product Quality Supervision and Testing Center, reaching the public security level prevention standards.
At present, there are many domestic manufacturers running on the finger vein smart lock track, and TCL has also implanted this technology in the P12 Pro smart lock product released by TCL as early as 2021. With the release of the new P10 products, it can further promote technological innovation. The finger vein has become one of the important points of force in the field of smart locks. This technology is also very suitable for families with elderly and small children, and users no longer have to worry about encountering embarrassing situations where fingerprints cannot be identified and are rejected.
3. Full-scene multi-screen linkage visual cat's eye
As the first brand to propose "visible security" and "cat's eye lock", TCL also continued to upgrade this function in the two new products launched this time. In the X10 and C10 products, TCL adopts remote dual-mode cat's eye, with a 150 ° ultra-wide angle HD camera, users can achieve door lock large screen, mobile phone, TV three-screen linkage, and achieve boundless communication.
The two new products can also simultaneously implement the following functions: direct viewing through the door lock, automatic capture of the outside screen, and remote viewing of the situation outside the door through the mobile phone. Compared with the mainstream cat's eye lock on the market, TCL's X10 camera has a larger viewing angle, reaching 150 degrees, 2 million pixels, and 4 940nm infrared fill lights to ensure night vision and meet the needs of safety protection.
For people living alone, the technology can be said to greatly improve the home safety factor, not only can clearly view the situation outside the door, but also can be at any time when not at home, at any time to understand the situation outside the door, better avoid potential risks and hidden dangers.
4. "Honghu" household security system
TCL claims that the newly released 10 series products are equipped with an iterative security system, supporting trusted OTA system upgrades and updates, one machine and one secret, and secure network 3 major software security technologies. OTA technology was first used mainly in the field of mobile communications, but it was also brought to the automotive industry by Tesla. For the majority of consumers, OTA upgrade can be understood as an online upgrade of the mobile phone system, TCL is equivalent to providing a software "cloud service platform", further reduce after-sales costs, and maintain the "common use and constant newness" of smart locks. Users do not need to worry about the software version of the smart lock can not keep up, but also can better prevent the intrusion of hackers, longer service life also means more money- and more trouble-free.
At present, Huawei, Xiaomi and many other brands have used OTA systems in their smart lock products, TCL10 series technology research and development guarantee comes from The Crane Lab, as the technology research and development guarantee of TCL, the Bird Lab has rich experience in cutting-edge technology exploration and application landing, and has a total of 4 technology centers in the world, more than 200 people big data cloud platform and cloud platform team, and more than 400 AI algorithm teams. At present, it has processed 5.7 billion IoT interactions, 5.3 billion AI voice interactions, and 280,000 interceptions in the cloud, covering more than 110 countries and regions around the world.
Regarding the 10 black technologies released this time, there are also infinite smart light, radar wave sentry mode, ultra-quiet smart lock body, child safety protection, NFC fully compatible unlock, and dual electric double charging, which are not described in detail here.
From the realization of a full range of WIFI products and video intercom in 2019, to the realization of secure face recognition and nano-silver antibacterial technology in 2020, to the implantation of large-screen cat's eye and remote video in 2021, to the re-upgrading and iteration of 3D structured light face recognition released in the spring of this year, TCL has always been around the "visual security" progress iteration. With the support of government policies and the rapid development of artificial intelligence technology, TCL smart lock can be said to have grasped the future development trend of smart locks, coupled with the focus on "visible" and "security", I believe that it can create a unique industry competition barrier that belongs to TCL.
According to the statistics of Aowei Cloud Network (AVC), the online sales volume of China's smart door lock market in 2021 was 4.58 million sets, an increase of 31.4% year-on-year; sales were 7.1 billion yuan, an increase of 35.5% year-on-year; the average price was 1544 yuan, an increase of 3.1% year-on-year, and the entire industry showed a good development trend. Sufficient market potential also means fierce market competition, in 2022 China's smart door lock enterprises have exceeded 3,000, of which Huawei, Xiaomi have entered, and Cadiz, Desiman, Luke, Lamborghini and other forms a professional lock brand, Internet brand and cross-border brand three camps side by side market pattern.
Compared with other brands, what are the advantages of TCL?
Compared with intelligence, safety is in the forefront; if you look at it from the perspective of marketing promotion, there is no doubt that intelligence can bring a halo to the product, and at the same time, it can win the "impression point" of consumers, but the starting point of TCL is unusually resolute, that is, in the track of "visual safety", it is constantly exerting efforts and seeking breakthroughs. At present, the smart lock industry has tended to mature, from the group of deer into the head to lead the stage, the core competitiveness is still concentrated in the "visual security", which is the advantage of TCL, deep ploughing for many years, in order to pioneer technology and product maturity in the market invincible.
Expand the scene and return to life; the original intention of TCL's services has always focused on covering more application scenarios with product functions, close to all aspects of life, and providing convenience for the majority of users to the greatest extent. Considering problems one step ahead of users has always been the primary policy of product development, and it is also the direction of continuous improvement. For example, the introduction of ultra-wide-angle cat's eye lenses to achieve full coverage recognition of different heights; strive to create high-definition visual screens, extend the tentacles of the service to families of five, women living alone and the elderly living alone, all let us feel the service temperature that a product should highlight, after all, really good products can achieve "indiscriminate treatment" for the broadest group, TCL is to continuously expand the audience market through product innovation and iteration, and pass on the sense of security to thousands of households.
Focus on service, explain quality; a product that is separated from service is not destined to be a good product, and the product itself will perform the service function through the realization of functions, while on the other hand, it is inseparable from the persistence of after-sales personnel. For customers who buy TCL smart lock products, peace of mind runs through every moment after purchase. Customers can enjoy free measurement, free on-site safety service, and the warranty replacement period has reached 3 years, any questions can be answered through the 24-hour online service hotline. The mature after-sales service system is the layer of product power given by the TCL brand.
At present, the product X10 launched by TCL has different degrees of differentiation advantages compared with several best-selling face recognition products on the market. In the X10, we can see the intentions of the product manager: HORIZON design language to enhance the visual perception, 3D structured light face recognition to achieve "financial grade" anti-counterfeiting, 7 unlocking methods also provide a more convenient experience.... Focusing on product quality and focusing on "visual security", TCL has made good progress in just a few years, and in 2021, TCL's visual security smart lock has achieved "the first in the smart lock industry of home appliance enterprises", "the first in the visual cat's eye smart lock category" and "the first in the sales growth rate of the smart lock category" and "three firsts".
Of course, from the overall point of view, the domestic smart door lock industry is still facing many problems: uneven quality, serious homogenization are restricting the development of the industry to a certain extent, and after the industry reshuffle, TCL's current opponent strength is strong, such as the old player Cadiz, who has had sufficient accumulation in the industry, Huawei, which has a significant technical advantage, Xiaomi, which has always been good at playing "price blitzkrieg", etc. If you do not advance, you will retreat has become the consensus of the industry.
And the more the situation is weird, the more it highlights the essence, smart locks do not have the same diversified functional attributes as smart phones, and even the core function of mobile phones - communication is no longer used as the first indicator to measure mobile phones, for smart locks, there is still a traditional side, that is, "security". Although the call for "smart home" has been higher than a wave, but in the context of the long-term haze of the epidemic and the rapid increase in the number of people living alone, the demand for security protection will become the first starting point for public purchases for a long time in the future, and this is also the primary direction that TCL product research and development has adhered to for a long time.
With the listing of 3 new TCL smart lock products, it is bound to bring a different impact to the smart lock market, what kind of answer will TCL hand over in terms of sales? Let's wait and see.