With the advancement of logistics and transportation technology, many of the dishes that can now be placed on the table have been freed from geographical restrictions, and "eating seafood from Sanya at noon and nibbling on lamb from Inner Mongolia at night" has become possible. The improvement of the richness of ingredients has also brought many pain points in life, such as the storage and management of ingredients, many refrigerator products on the market, there are only 2 general partition designs, that is, freezing and refrigeration.
The TCL just released the lattice series of refrigerators, through the double wide range variable temperature technology, the number of partitions and temperature control capabilities of food storage are further improved, in addition, through the different combinations of application methods for the space in the refrigerator, the refrigerator also has a multi-purpose, modular food preservation experience.
A refrigerator, packed into a variety of needs
I believe that people who have had cooking experience must have such an experience: garlic, coriander and radish, potatoes in the refrigerator in the same room, and when they take it out and use it again, they find that the whole refrigerator has been "tasted". The traditional double-door refrigerator is very easy to occur in the problem of cross-flavor, and the traditional practice of the refrigerator brand is more through technical means to remove various odors in the refrigerator.
However, the refrigerator deodorization system, in the face of complex practical application scenarios, often can not do "a hundred tests and larks", and the deodorization ability is also easy to grow with the use of the refrigerator, becoming weaker and weaker. In addition, many young families now, due to their busy work, often choose to hoard to buy ingredients on weekends, and all the ingredients are stuffed into the refrigerator where the space is not rich, in addition to causing the taste of ingredients, it will also bring problems such as bacterial infection.
The stacking of various comprehensive factors makes many of today's refrigerator products, although they can store ingredients, but they can only stop here. In response to these needs, the single technology carried in the refrigerator is obviously not satisfied, and the solution given by TCL is to combine technologies such as partitioning and temperature control to form an optimal solution for different application scenarios.
Taking the partition function as an example, in addition to having 4 independent partition spaces, the temperature control of the double variable temperature zone in the TCL grid series refrigerator can be refrigerated and frozen, and 18 combinations of multi-scene use, whether it is medicinal herbs, vegetables and fruits or beauty products, can find a suitable and independent space for storage, which not only avoids the risk of cross-flavor, but also makes it easier to take it.
In the same kind of refrigerator products, TCL is also equipped with three systems of independent temperature control, through three evaporators, you can add two wide temperature changing areas in the refrigerator, they can achieve 5 °C ~ -18 °C temperature control, so as to independently select between the closing, refrigerating and freezing functions.
If you are a "meat lover", then the demand for the freezing area will be more, the traditional refrigerator product freezing area space is limited, and the TCL grid series refrigerator can be controlled by an independent temperature zone, so that the three storage spaces are turned into your "meat freezer".
In addition to increasing the diversity of refrigerator application scenarios, the new independent temperature control function can also achieve energy savings, for those who usually cook very little, weekends have gathering needs of families, daily use can close the temperature zone, wait until there are more ingredients, and then open the use. It can be seen that TCL is enabling the refrigerator to achieve modular application scenarios through fine partition multi-zone temperature change technology, which can not only cope with the variety of complex ingredients, but also meet the needs of the scene of two families and family gatherings.
The uses are diverse, and it is also necessary to do a good job in the basic skills of "preservation"
Solve the storage problem, the preservation capacity of ingredients, but also is still an important test of refrigerator brand technology, the traditional refrigerator preservation ingredients used in the low temperature or humidity control, oxygen control technology in the freshness, net taste and other different levels of functional shortcomings, and with high-quality preservation effect of the magnetic field refrigeration preservation technology can not be applied to the refrigerator home appliances, and TCL this new product equipped with the TCL industry's first molecular preservation technology is the first time to achieve the application of magnetic field in food preservation, At the same time, the development of magnetic preservation refrigerator was completed. According to the China Light Industry Federation, China Household Electrical Appliances Research Institute and other authoritative institutions, the application of TCL's "magnetic field preservation technology" in refrigerators has reached the international leading level, which also means that TCL's major breakthrough in fresh technology has been recognized by the authority in the industry.
This technology deeply regulates the degree of molecular induction orientation and weak ion current inside and outside the cells of the food through the biomagnetic effect, and realizes the "lock" and "hold" functions at the microscopic molecular level, so as to achieve the preservation effect of water locking, antioxidant and bacteriostatic, and maximize the preservation cycle of the ingredients.
In order to comprehensively improve the freshness preservation ability of ingredients, TCL also equipped the new products with full-space freshness technology, including black technologies such as -32 °C cryogenic lock freshness and smart constant temperature freshness.
It can be seen in the six core technology matrix that in addition to the preservation technology, the new product is also equipped with TCL's latest exploration in the sterilization of the refrigerator: GP + photoelectric ultra-clean technology, by combining the graphene catalyst with the high-pressure electric field and acting on the UVC deep ultraviolet light, the refrigerator can release light energy electrons, not only can instantly achieve full coverage of the refrigerator inside, but also carry out 24-hour strong sterilization, to achieve the industry-leading 99.999% sterilization rate, 2 hours to remove the virus rate is more than 99%.
Compared with the lattice series refrigerator, TCL's refined kitchen series refrigerator released this time is the main "small space, large capacity" design, the product width is 700mm, the box depth is 670mm, covering an area of 0.46 square meters, but the capacity reaches 426 liters, and its interior is also equipped with a smart variable temperature space, with a special area for mother and baby, fresh food and ice cold, in addition to positive and negative ion active sterilization and purification technology.
In the era of experience upgrade, multi-scene integration has become a new requirement
The series of new technologies carried by TCL in the new products also reflect the gradual upgrading of the current user expectations for the experience of home appliances. Aowei cloud network data show that in 2021, China's refrigerator market retail sales of 31.88 million units, down 2.1% year-on-year, retail sales of 97.1 billion yuan, an increase of 7.9% year-on-year, from the overall data in recent years, the main opportunity of the refrigerator market is to tap the stock market, that is to say, the main demand of consumers is not "added" but "replaced".
In the face of consumer demand for new products, all brands have to do is to make users "pay for a better experience", and the source of experience upgrades is the continuous innovation of technology. Taking the TCL lattice series refrigerator released this time as an example, it has found a new pain point "space" encountered by the refrigerator in the current life, due to the change in the lifestyle of young people, the ingredients needed to be stored in the refrigerator are more diverse, and many times the stored items will include medicinal materials other than ingredients, skin care products, infant supplementary foods and so on.
Through the development of double-wide variable temperature technology, TCL has successfully turned the refrigerator, a "vegetable and meat memory", into a multi-purpose preservation tool, which further enhances its practical value and makes users realize that "even if they do not cook often, the refrigerator can close part of the area or store more daily necessities."
TCL's new product release has enabled the refrigerator, an essential home appliance in the home, to have a more diversified application scenario and a multi-purpose new label, and also meets the user's increasingly upgraded and changing freshness preservation needs. (This article was first published on Titanium Media App Author/Deng Jianyun Editor/Xiang Ou)