What are the standards for a good TV? It is estimated that everyone has their own answer to this question, after all, there are a thousand Hamlets in a thousand people's hearts. Consumers have thousands of requirements for TV personality, and there must be hidden commonalities in countless personality needs, and consumers want products that are larger, more clearly displayed, and have cost-effective products.
On the evening of March 9, TCL held the "Dare to Be Extraordinary" spring press conference, released the third generation of QD-Mini LED technology, and launched three new TV products: the flagship QD-Mini LED smart screen X11, the classic version of the QD-Mini LED smart screen C12E and the giant screen version of QD-Mini LED smart screen 98X9C Pro.
TCL attaches great importance to technology
No matter how technologically innovative, the job of television is still "display". Whether you're a movie buff or a veteran game junkie, the demand for display always focuses on one point – image quality.
In 2017, TCL began to lay out the research and development of Mini LED technology, the "next generation of display technology", and took the lead in mass production of Mini LED TVs in 2019. Then in 2020, TCL won more than 90% of the sales share of the global Mini LED TV, fully realizing the three leading positions of products, technology and sales. At the same time, in terms of QLED technology, TCL has accumulated and precipitated technology for many years. From the first generation of QLED, to QLED Pro, and then to 8K QLED, TCL quantum dot TVs with TCL Huaxing as a solid backing have a certain weight in the high-end TV market.
The third generation of QD-Mini LED technology released this time, adding a layer of QD film to the Mini LED, innovatively combines the advantages of LCD and OLED display technology, upgrades the area light source to a pixel-level point-controlled light source, and at the same time follows the world's leading QLED technology to achieve ultra-high contrast at the same time, light control is more accurate, brighter, darkfield starry sky halo, can bring users a new experience of TV quality.
It is worth mentioning that at present, TCL has 48 technical commanding heights and 470 patented technologies in 12 fields such as QD-Mini LED backlight design, backlight technology, and whole machine module.
Top-flow technology configuration, TCL X11 sound and picture are both unique
At the press conference, TCL launched three new QD-Mini LED smart screen products, the new products are equipped with the third generation of QD-Mini LED technology, of which, the 85-inch TCL Lingyao QD-Mini LED smart screen X11 has 2304 partition quantum dot light control and 2000nit peak brightness, 100 micron tiny Mini LED chip, equipped with DBR nano composite vapor film and optical image microlens, accurately realize pixel-level point light control, the display effect is better.
TCL X11 has a strong expression of dark details, not only black, but also bright. Based on the peak brightness of 2000nits and the advantages of Mini LED's precise light control, the TCL X11 can show the sun's radiance at sunrise and the layered clouds.
In terms of color, the dual smart chipset composed of 1 Lingyao chip M1 and 576 backlight drive chips has comprehensively improved the TCL X11 in terms of contrast, clarity and color management. In addition, the use of the sixth generation of quantum dot technology has made the TCL X11 color gamut value as high as 157%, dcI-P3 up to 98%, and the color purity increased by 58.3%, bringing WYSIWYG color performance and extremely rich color tension.
In terms of sound quality, thanks to the 5-channel, 7-unit Anqiao 2.1.2 Hi-Fi sound, TCL X11 has customized a set of exclusive surround sound for the living room, and the sky channel allows the sound to pass through the reflection of the wall and roof, bringing a full range of sound fields. In addition, the TCL X11 is equipped with Dolby Vision and Dolby Vision IQ, which bring the visual experience to life through incredible brightness, contrast, detail and color. The TCL X11 is equipped with Dolby Atmos, which takes sound from flat to three-dimensional, presenting excellent detail, layering and realism.
In terms of design, TCL X11 draws design inspiration from nature, supports a panoramic full screen through the suspension base of Yunshan Mountain, as if suspended in the air, and with the ultra-thin integrated fuselage, it blooms stunningly in the living room.
Lingxi C12 full set of AI home appliance upgrades
In 2021, TCL launched a full set of AI home appliances in the C12, officially opening a smart home life. At this conference, TCL upgraded the Lingxi C12 to the Lingxi QD-Mini LED smart screen C12E, using the third-generation QD-Mini LED and Onqiao Hi-Fi audio, and the immersive viewing experience is further advanced. TCL C12E is the first QD-Mini LED smart screen certified by Dolby Vision Gaming, which can reach the industry's limit of 1.5ms low-latency input, support HDR 10+, Dolby Vision and other formats of movies and games, bringing ultra-clear smooth ultra-low latency viewing game experience.
In terms of design, the color of the magic sand silver, with the extremely narrow lower border design, the appearance is atmospheric and calm, and the visual is extremely immersive.
The world's largest consumer QD-Mini LED TV is officially launched
In addition to the consumer products supported by top technology, TCL also showed off its muscles at the conference.
At the press conference, TCL Innovation combined the third-generation QD-Mini LED with the 98-inch large screen to launch the world's largest size QD-Mini LED TV 98X9C Pro. This giant screen TV uses 2304 partition quantum dot light control, Lingyao chip M1 and 576 backlight driver chips, HDR brightness reached 2000nit, with an infinite giant screen, music and painting into the living room seconds to change the cinema.
In terms of sound quality, TCL 98X9C Pro also has The Onkyo audio blessing, which is committed to creating an immersive listening experience for users. In terms of software, TCL 98X9C Pro is equipped with a professional Q sound quality engine, which has been double-certified and tuned by IMAX and DTS, and is also equipped with DOLBY ATMOS industry's top acoustic algorithm, which can comprehensively improve the user's visual effects and explore more details of sound and picture.
In terms of the final price, TCL X11 smart screen 65 inches cost 13999 yuan, 75 inches cost 17999 yuan, 85 inches cost 27999 yuan; TCL 98X9C Pro smart screen is priced at 39999 yuan; TCL C12E smart screen 65 inches cost 11999 yuan, 75 inches cost 14999 yuan, 85 inches cost 21999 yuan.