The "hard dish" of the science and technology circle is coming.
On March 9, TCL launched three new TV products at the "2022 TCL QD-MiniLED Spring New Product Launch" and released a new generation of QD-MiniLED technology – the third upgrade to this technology after TCL's first QD-MiniLED product launch in 2020.
Competing for the large-screen market, TCL released three new QD-MiniLED products
The three new TV products released by TCL at the spring new product conference are: the flagship version of the QD-MiniLED smart screen X11, the classic version of the Lingxi QD-MiniLED smart screen C12E, and the giant screen version of the QD-MiniLED smart screen 98X9C Pro.
Among them, X11 has broken through a new dimension in terms of picture contrast, brightness, color, etc., and is known as the "picture quality ceiling" in the same price competition.
Image source: TCL Smart Screen
The C12E is an upgraded version of the C12 QD-MiniLED smart screen launched by TCL in 2021, and is the first QD-MiniLED smart screen certified by Dolby Vision Gaming.
The 98X9C Pro is an upgraded version of the 98X9C IMAX Enhanced giant screen launched by TCL last year. It is reported that the 98X9C Pro has been upgraded to QD-MiniLED on the basis of the 98X9C primary color quantum dot screen, bringing a wider color gamut, higher peak brightness, and more accurate color rendering.
It is worth noting that all the new TVs in the three series promoted by TCL this time are equipped with the third generation of QD-MiniLED technology.
Iteratively every year, TCL continues to break through QD-MiniLED technology
At present, consumers' demand for ultra-high-definition picture quality is growing, all kinds of video content have been upgraded to a higher definition mode, and the "horizon" has fully entered the era of high quality, which has also promoted global technology brands to accelerate the research and development of advanced display technologies.
As the "number one player" of the MiniLED track, TCL achieved mass production of MiniLED TVs as early as 2019.
In 2020, TCL upgraded MiniLED technology, adding a QD quantum dot layer between the light emitting layer and the deflection layer, and exclusively developed QD-MiniLED technology.
In 2021, TCL launched the TCL Lingxi C12 full set of AI home appliances and TCL X12 8K MiniLED Star Yao Smart Screen at the spring new product online conference. Among them, the X12 8K MiniLED Star Shine Smart Screen is the world's first OD Zero MiniLED Star Shine Smart Screen (that is, the mixing distance is zero).
So far, TCL has 48 technical commanding heights and 470 patented technologies in 12 fields such as QD-MiniLED backlight design, backlight technology, and whole machine module. On March 9, 2022, TCL once again broke through itself and brought new options to the high-end smart TV market.
Third-generation QD-Mini? LED technology combines the advantages of LCD and OLED display technology, upgrading the area light source to a pixel-level point-controlled light source, while achieving ultra-high contrast, the light control is more precise, the brightness is higher, the darkfield starry sky has no halo, and has a higher brightness, color gamut and life than OLED.
Facing the future, TCL released the MiniLED strategy and the super large screen strategy in August 2021.
Specifically, the MiniLED strategy refers to: in the sales volume of TCL's large-size products, MiniLED penetration rate exceeds 60%; the ultra-large screen strategy refers to the penetration rate of TCL's oversized panels of more than 75 inches in the next 3 years.
Under the guidance of the MiniLED+ super screen strategy, high image quality and large screen are the innovative tracks of TCL's key layout. The three products launched at this conference are TCL's practice of the dual strategy.
Among them, the giant screen version of QD-MiniLED smart screen 98X9C Pro is the first time that TCL combines the third-generation QD-MiniLED with a 98-inch large screen. With the boundless giant screen, the sound and painting brought by the 98X9C Pro enters the country, making the living room seconds into a movie theater.
Previously, TCL has released two 98-inch products, 98X9C IMAX Enhanced Giant Screen Smart Screen and 98Q6E Giant Screen Smart Screen, and the addition of 98X9C Pro has also made TCL the only brand with three 98-inch products.
The flagship version of the Lingyao QD-MiniLED smart screen X11 MiniLED backlight display solution and product provider is Ruifeng Optoelectronics.
Combined, the X11 has HDR2000 extreme dynamic range, 2000nit peak brightness, and is compatible with a variety of HDR standards. X11 is equipped with DBR nano-composite homogeneous film and optical image microlens, which accurately realizes pixel-level spot-controlled light, the display effect is better, and can ensure "1 billion primary color screen, 10 years without fading".
MiniLED accelerates into thousands of homes
Whether a technology can be accepted by consumers needs to be tested by the market, and cost is an extremely important factor affecting market acceptance.
Judging from the new products released by TCL this time, the price of MiniLED has declined.
In 2021, TCL released the C12 quantum dot MiniLED smart screen 65-inch price of 12999 yuan, 75-inch price of 16999 yuan; and this year's upgraded C12E, the corresponding size price is 11999 yuan, 14999 yuan. At the same time, the C12E has added an 85-inch version with a price of 21999 yuan.
The 98X9C IMAX Enhanced was officially released in 2021, but the product is currently priced at 59999 yuan on the TCL official website, compared with the new 98X9C Pro price of 39999 yuan.
This also proves that MiniLED backlight display technology has taken a big step forward in cost control in the commercial field. In the future, with the improvement of technology and the gradual increase in demand, the terminal price of MiniLED backlight display products will continue to decline.
There is no doubt that today's MiniLED is far from reaching its peak, and the next is the golden age of MiniLED blooming. In 2022, in addition to TCL, international brands such as Samsung, Sony, and LG, as well as domestic brands such as Skyworth, Xiaomi, Huawei, and Hisense, will continue to develop MiniLED backlit TVs. According to the analysis of LEDinside, the optoelectronic research office of TrendForce Jibang Consulting, the overall Shipment of MiniLED backlit TVs will challenge 4.5 million units in 2022, doubling the growth trend compared with 2021. (Text: LEDinside Lynn)
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