In the march/April new product release season, MiniLED backlight products are springing up. According to LEDinside's incomplete statistics, since the beginning of this year, more than 10 brands at home and abroad have released new MiniLED backlit TVs and monitors, including old players such as Samsung, TCL, Hisense, Philips, Konka, etc., of course, there is no shortage of new players, such as Sony, Joint Innovation, etc. As one of the old players, Huawei also brought a new MiniLED backlit smart screen as scheduled yesterday (28).
This year, although the new MiniLED backlight products still have their own advantages in terms of specifications, design, and styling, there is a relatively unified trend, that is, the price has decreased compared with last year, and Huawei's new products are no exception. Compared with the first MiniLED backlight smart screen released last year - V75 Super, the price of the new V65 Pro and V75 Pro is 10999 yuan and 15999 yuan respectively, compared with the same size, the price of V75 Pro is 9000 yuan lower than V75 24999 yuan, which is close to the people.
In terms of display technology, last year V75 integrated 46080 MiniLED lamp beads, and the highest light control partition (2880) became the peak of the global MiniLED backlight products, and this year, Huawei did not disclose the number of MiniLED used and physical partitions of the V Pro series, only introduced the brightness, color gamut, refresh rate and other related parameters, but compared with the peak brightness and price can be speculated, V Pro in the display performance compared to the V75 has been lowered.
Regardless of the specific parameters, in fact, from the perspective of consumers, under the premise of ensuring quality, price reduction is king, and for the supply side, price reduction is the "key" for MiniLED backlit TVs to further penetrate the mass market.
Judging from the public price of the new MiniLED backlit TV this year, if you only look at the size, regardless of the specific specifications, the lowest price of 65 inches is less than 10,000 yuan, and in the 75-inch version, in addition to Samsung and Philips, the general price of other brands is 14999-17999 yuan. It is not difficult to find that the price of various brands of products has shown a downward trend, releasing a positive signal to the market. And Huawei's new MiniLED backlit smart screen products this year have obviously shown sincerity in terms of price.
In addition to the price, the product itself is still attractive. In addition to combining Huawei's next-generation picture quality technology: Honghu Super MiniLED and computing picture quality, V Pro also adopts a visual boundless design, equipped with 24 million lifting AI cameras, smart audio and other high-end processes, software and hardware technologies, aiming to create an entertainment terminal for the whole family, in line with the tastes and pursuits of contemporary consumers. Superimposed brand effect, Huawei MiniLED backlight smart screen new product sales will be worth looking forward to.
From the perspective of the MiniLED backlight industry, the miniLED supply chain efforts to reduce costs of the effect has gradually been transmitted to the terminal, next, with the decline in LCD panel prices, MiniLED supply chain links continue to break through technical difficulties, and many brands continue to vigorously promote, the price of MiniLED backlight TV is expected to gradually decline. According to TrendForce Jibang Consulting estimates, the annual growth rate of MiniLED backlit TVs will double in 2022, and shipments will challenge 4.5 million units. (Text: LEDinside Janice)
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