On May 9, Brand Finance, an internationally renowned brand value evaluation consulting agency, released the list of "2024 China's Top 500 Brand Value". 3Trees continued to be on the list and ranked 343rd, making it the only paint brand in the paint industry to make the list. This is not only another authoritative proof of the strength of the 3Trees brand, but also a concentrated embodiment of the 3Trees brand's insistence on innovative development and high-quality development over the years.
Headquartered in London, Brand Finance is the core formulator of the international standard ISO10668 and brand evaluation standard ISO20671 for brand value evaluation, and is also the world's only independent third-party brand value evaluation and consulting agency. The agency determines brand value by evaluating data such as brand strength index, industry franchise rate, and expected operating income of enterprises, and its professionalism and independence are widely recognized internationally and are an important basis for judging global brand value.
Brand value is not a test of a single indicator, but a comprehensive consideration of the organism, the most fundamental of which is product quality. And in the final analysis, it is scientific research and innovation.
Since its establishment, 3Trees has attached great importance to scientific research. In recent years, 3Trees has continuously invested a lot of manpower and material resources in scientific and technological research and development, and has established more than 60 technological innovation teams, established R&D platforms such as the National Enterprise Technology Center, the National Postdoctoral Research Workstation, the National Accredited Laboratory, the Fujian Enterprise Academician Expert Workstation, the Fujian Provincial Key Laboratory of Architectural Coatings Enterprises, and the Fujian Provincial Green Functional Coatings Technology Innovation Center, and has 6 R&D centers (headquarters R&D center, Shanghai Global R&D center, and 4 regional R&D centers) to study and overcome technical problems.
3Trees continues to create differentiated competitive advantages through R&D and innovation, injects the concept of innovation and high-quality development into the brand's bloodline, and continuously meets the needs of users for one-stop green building materials for the whole house.
In 2023, 3Trees will anchor the core brand recognition of "Chinese Paint, Chinese Color", carry out brand strategy upgrades, and comprehensively empower the high-end transformation of engineering and retail to promote the enhancement of brand power. To this end, 3Trees has reached a strategic cooperation with the Palace Museum of the Forbidden City, lining the national color with lacquer, casting the background color with the national color, inheriting the beauty of the national lacquer, and making the green, healthy and environmentally friendly Chinese paint brand image deeply rooted in the hearts of the people. The co-branded "National Stone" series of art paints perfectly demonstrates the color aesthetics in the palace culture of the Forbidden City, highlighting the romantic and pragmatic concept of the Great American Color.
As a national brand, 3Trees not only focuses on traditional culture, but also empowers the development of the new era through brand power. As the official paint supplier of the Chinese Olympic Committee, completed the painting project of the athletes' apartment of the Cycling Fencing Sports Management Center of the General Administration of Sports of the People's Republic of China; At the same time, at the international competition held in Hangzhou last year, 3Trees joined hands with the Chinese national cycling team to appear in the arena with the "Nezha helmet" to help the runners cross the line and win gold.
Whether an enterprise attaches importance to social responsibility or not is also included in the list of dimensions for the evaluation of the comprehensive strength of the enterprise. Adhering to the core concept of corporate culture of "respecting heaven and loving people, Taoism and nature", 3Trees deeply integrates social responsibility, national development and business strategy, actively participates in social welfare such as rural education revitalization, poverty alleviation, public welfare activities, earthquake relief, and epidemic fighting, and takes the initiative to assume social responsibilities and obligations, which has been widely praised by all sectors of society and contributed to the construction of the brand image.
In the future, 3Trees will always uphold the original aspiration of "making homes healthier, cities more beautiful, and lives better", and continue to pay attention to the better life of human beings and home health. 3Trees will continue to shoulder the responsibility of the times as a national brand, break through the circle with innovation, tell China's story well, and drive the industry to high-quality development.